Resume for Nouman A. for Technician / Mechanic / Accounting & Auditing in Rawalpindi, Pakistan
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FFAASSTT FFOOOODD RREESSTTAAUURRAANNTT
Small and Medium Enterprise Development Authority
Government of Pakistan
Waheed Trade Complex, st Floor , Commercial Zone, Phase III, Sector XX, KhayabaneIqbal, DHA Lahore
Tel: , Fax: ,
Waheed Trade Complex,
st Floor, Commercial Zone,
Phase III, Sector XX,
KhayabaneIqbal, DHA Lahore.
TH Floor, Bahria
Complex II, M.T. Khan Road,
State Life Building
The Mall, Peshawar.
Bungalow No. A
Chaman Housing Scheme
Airport Road, Quetta.
Fast Food Restaurant
The purpose and scope of this information memorandum is to introduce the subject matter
and provide a general idea and information on the said area. All the material included in
this document is based on data/information gathered from various sources and is based on
certain assumptions. Although, due care and diligence has been taken to compile this
document, the contained information may vary due to any change in any of the concerned
factors, and the actual results may differ substantially from the presented information.
SMEDA does not assume any liability for any financial or other loss resulting from this
memorandum in consequence of undertaking this activity. Therefore, the content of this
memorandum should not be relied upon for making any decision, investment or otherwise.
The prospective user of this memorandum is encouraged to carry out his/her own due
diligence and gather any information he/she considers necessary for making an informed
The content of the information memorandum does not bind SMEDA in any legal or other
Provincial Chief – Sindh
Fast Food Restaurant
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This document is developed to provide the entrepreneur with potential investment
opportunity in setting up and operating a medium sized fast food restaurant offering a
variety of food items to the general public. This prefeasibility gives an insight into various
aspects of planning, setting up and operating a fast food restaurant for the general
populace. The document is designed to provide relevant details including technical to
facilitate the entrepreneur in making the decision by providing various technological as
well as business alternatives. The document also allows flexibility to change various
project parameters to suit the needs of the entrepreneur.
Fast food is food which is prepared and served quickly at outlets called fastfood
restaurants. It is a multibillion dollar industry which continues to grow rapidly in many
countries. A fastfood restaurant is a restaurant characterized both by food which is
supplied quickly after ordering, and by minimal service. The food in these restaurants is
often cooked in bulk in advance and kept warm, or reheated to order. Many fastfood
restaurants are part of restaurant chains or franchise operations, and standardized
foodstuffs are shipped to each restaurant from central locations. There are also simpler
fastfood outlets, such as stands or kiosks, which may or may not provide shelter or chairs
for customers. Because the capital requirements to start a fastfood restaurant are relatively
small, particularly in areas with nonexistent or medium income population, small
individuallyowned fastfood restaurants have become common throughout Pakistan.
Generally restaurants, where the customers sit down and have their food orders brought to
them, are also considered fast food.
The Fast Food Restaurant Market is a growing industry in Pakistan relying heavily on the
changing lifestyle patterns, population growth of the target age group and the related
increase in employment of women. With today's hectic lifestyles, timesaving products are
increasingly in demand the most obvious being the fast food. The rate of growth in
consumer expenditures on fast food has led most other segments of the foodawayfrom
home market for much of the last one decade.
Demand for convenience has driven expenditures where people want quick and convenient
meals; they do not want to spend a lot of time preparing meals, traveling to pick up meals,
or waiting for meals in restaurants. As a result, consumers rely on fast food. Knowing this,
fast food providers are coming up with new ways to market their products that save time
Fast Food Restaurant
Consumers want to combine mealtime with time engaged in other activities, such as
shopping, work, or travel, therefore allocating less time for food, hence the growing need
for fast food.
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The fastfood industry is popular in Pakistan, the source of most of its innovation, and
many major international chains are based there. The presence of multinational fast food
chains like McDonalds, KFC, Pizza Express, Pizza Hut, Subway etc. have somewhat
catered to the high income segment therefore developing a niche as upscale fastfood
restaurants. Multinational corporations such as these typically modify their menus to cater
to local Pakistan tastes and most overseas outlets are owned by native franchisees to ensure
that cultural, ethnic, and community values are taken care of.
Additionally, multinational fastfood chains are not the only or even the primary source of
fast food in most cities of Pakistan. Many regional and local chains have developed around
the main cities of Pakistan for example Khan Broast in Karachi to compete with
international chains and provide menu items that appeal to the unique regional tastes and
habits at comparatively low costs. In Pakistan, multinational chains are considerably more
expensive; they usually are frequented because they are considered chic and somewhat
glamorous and because they usually are much cleaner than local eateries. However much
of the middleincome segment which forms a major ch
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