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Dynamic marketing leader, facilitator
and catalyst with successful track record of strategic brand management
and business development in BB and BC. Passionate marketer focused
on solutions that drive growth and profitability. Utility player accomplished
at orchestrating all areas of marketing, inspiring creative thinking
, energizing teams and making a difference in organizations. Steady
career progression through consistent ability to deliver breakthrough
results on time and within budget. Key strengths include:
and Tactical Execution
Sales Training and Support
Meeting and Event
and Competitive Intelligence
and Incentive Programs
and Process Improvement Delivery
CROSS BLUE SHIELD FAMILY OF COMPANIES to
Accident Fund/United Heartland
Worker’s compensation divisions
of Blue Cross Blue Shield of Michigan.
of seven in marketing/business development support including: market
research, channel sales management/compensation/evaluation commission/profit
sharing, group sales and sales training.
Ramped up market
research staff capabilities to drive corporate territory expansion,
development and growth, ensuring successful market entry into new
states and enhanced retention in mature markets.
to select CRM/SFA solution to manage agent engagement, productivity
agency contracts for two complimentary business units for ease of doing
business by independent sales agencies in states. Achieved %
compliance of recontracting effort.
sharing incentive plan for independent agencies, implementing key competitive
compensation factors to drive growth and retention.
Defined new corporate
position dedicated to establishing brand strategy, creating marketing
communications, enhancing sales agency relationships and strengthening
customer touch points.
satisfaction response rates at %+, overall customer satisfaction levels
above %, and increased very satisfied respondents by points through
execution of sound market research.
with + independent insurance agencies through management of marketsensitive
sales commission, profit sharing and incentive programs and events.
events to build employee engagement and satisfaction.
WellPoint Health Networks
unit for WellPoint BlueCross BlueShield.
management best practices, developed internal marketing and communication
campaign for new project management office, and managed large enterprisewide
Guided a member,
crossfunctional, multisite team to create a single sales cycle tool
projected to reduce the sales cycle by % and reduce inventory waste
gap analysis for WellPoint/Cobalt merging companies to meet strategic
goals and projected ROI from consolidated systems.
marketing strategy to deploy a systemwide project management solution
to improve completion time and meet ROI projections of initiatives.
Parent of insurance companies
including BlueCross BlueShield Wisconsin, CompcareBlue, DentalBlue,
United Heartland, Unity Health Plan, Valley Health Plan.
marketing efforts for multiple insurance divisions. Functions included
market research, competitive intelligence, product development, meeting
and event planning, marketing communications, media buys, sales training,
and sales channel management. Managed annual operating plan of $ million.
strategic marketing plan to align with corporate growth initiatives
as the road map of annual workload for all marketing areas. Approved
by Board of Directors and Executive staff.
Boosted sales with
innovative health insurance/PBM products for the Wisconsin market including
the State's first defined contribution, tiered copay, enhanced wellness
plan and Tier pharmacy plans. Marketing/media plans brought national
attention from AP, benefitnews.com and other news wires.
Harnessed % unaided
brand recall and % aided brand recall of Blue Cross Blue Shield Wisconsin
products by implementing powerful, new brand strategy that differentiated
the insurer in the marketplace.
OPENFIRST, INC., formerly
Electronic Printing Systems; now Quad Direct, Milwaukee, WI
BB and BC communication service
bureau specializing in onetoone, datadriven direct marketing.
Alliances and Marketing
brand. Collaborated with company’s largest clients State Farm, e*Trade,
AlphaGraphics, database developers, production staff to produce unique
to change company name to accurately reflect corporate mission and introduce
new name and brand strategy to prospects and existing clients.
development of new and atrisk clients. Saved company’s first account
by trimming production schedule of quarterly newsletter by % and improving
overall quality of client’s satisfaction.
Grew largest accounts
to more than $ million in revenue in less than years.
HEALTH CARE, Milwaukee, WI to
Wisconsin's largest healthcare
network with Centers of Excellence in cardiac and cancer care.
Communication Production Manager
department including designers, web master, photographers, AV, forms
communications/creative departments to centralize production of marketing
requests for all statewide regional and corporate clients. Maintained
brand standards and met increased workload from three newly acquired
regions without increasing staff.
monthly staff workflow of + projects completed on time and within
for new advertising agency of record, and maintained relationship with
agency and production vendors to manage brand.
and event plans for clinics, designed creative with external agencies
and internal creative team, negotiated orders in support of clinic events,
and bought media time and space. Accountable for annual marketing communications
budget of $ million, plus additional, independent event budgets.
communication plans for clinics to build awareness and increase patient
tactics to build consumer attendance at community Open Houses that successfully
established new Aurora clinics. Events grew patient base with firstever
onsite newpatient enrollment.
new Health Safari event template targeted to families to spur children’s
healthcare education. Set standard for family events at Aurora Health
BRADY COMPANY Now Brady Marketing Group, Menomonee Falls, WI
BB fullservice advertising
agency specializing in healthcare, medical equipment manufacturing,
local and international government agencies. Annualized billings exceeded
/ CONTINUING EDUCATION
University of WisconsinMilwaukee
in Project Management, Milwaukee School of Engineering
Education: Communication law, marketing, management, Marquette UniversityMilwaukee
Copyright Law, Milwaukee Institute of Art and Design
LinkedIn, Twitter, Facebook, Blogs, Websites
TRAINING AND SOFTWARE
Word, Excel, PowerPoint, Access, Project, Adobe products Illustrator,
PhotoShop, PageMaker, Acrobat, InDesign, Quark XPress, scanning software,
Cognos. Understanding of SQL, SPSS, and Business Objects, Social Media.
Experienced in Macintosh and PC environments. Fast learner of new software.
Institute for Graphic Arts:
Marketing Association: Member: Program Development Committee
Marketing Association: CoChair: Bell Awards Committee
Direct Marketing Association WDMA: Past Member, Board of Directors;
Past Editor, WDMA newsletter, Directions; Presenter: WDMA Basics Course
the Cedarburg Bog: Member, Board of Directors; Marketing Committee;
Cochair, Membership Committee
Children’s Center: Volunteer site coordinator: Croquet
Camp : Member, Core Planning Team and Marketing Communications
Newspaper Marketing Association
Effective use of research: Milwaukee: You Should See Us Now
Effective use of research: Window On Milwaukee
Plastics recycling brochure for the Wisconsin Department of Development
Corporate identity/capability campaign for Stevens International, Zerand