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<pre>Array ( [var] => cut_url ) </pre> Resume for Suzanne (Sue) D. for Advertising / Marketing / PR in Waterford, Wisconsin. Search More Resumes for Advertising / Marketing / PR on #7U8MM94KQ

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Resume for Suzanne (Sue) D. for Advertising / Marketing / PR in Waterford, Wisconsin

Occupation: Advertising / Marketing / PR Industry:
Country: United States City: Waterford
State: Wisconsin ZIP: 53185

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Dynamic marketing leader, facilitator and catalyst with successful track record of strategic brand management and business development in BB and BC. Passionate marketer focused on solutions that drive growth and profitability. Utility player accomplished at orchestrating all areas of marketing, inspiring creative thinking , energizing teams and making a difference in organizations. Steady career progression through consistent ability to deliver breakthrough results on time and within budget. Key strengths include:

  • Strategic Planning and Tactical Execution
  • Integrated Marketing Communications
  • Product Development, Sales Training and Support
  • Meeting and Event Planning 
  • Brand Management and Oversight
  • Market Research and Competitive Intelligence
  • Channel Management and Incentive Programs
  • Project Management and Process Improvement Delivery



    Accident Fund/United Heartland

    Worker’s compensation divisions of Blue Cross Blue Shield of Michigan.

    Director, Corporate Marketing

    Directed staff of seven in marketing/business development support including: market research, channel sales management/compensation/evaluation commission/profit sharing, group sales and sales training.

  • Ramped up market research staff capabilities to drive corporate territory expansion, development and growth, ensuring successful market entry into new states and enhanced retention in mature markets.
  • Piloted initiative to select CRM/SFA solution to manage agent engagement, productivity and profitability.
  • Condensed multiple agency contracts for two complimentary business units for ease of doing business by independent sales agencies in states. Achieved % compliance of recontracting effort.
  • Upgraded profit sharing incentive plan for independent agencies, implementing key competitive compensation factors to drive growth and retention.
  • Director, Marketing and Sales 

    Defined new corporate position dedicated to establishing brand strategy, creating marketing communications, enhancing sales agency relationships and strengthening customer touch points.

  • Sustained customer satisfaction response rates at %+, overall customer satisfaction levels above %, and increased very satisfied respondents by points through execution of sound market research.
  • Strengthened relationships with + independent insurance agencies through management of marketsensitive sales commission, profit sharing and incentive programs and events.
  • Crafted internal events to build employee engagement and satisfaction.
  • WellPoint Health Networks

    Wisconsinbased operations unit for WellPoint BlueCross BlueShield.

    Program Manager 

    Established project management best practices, developed internal marketing and communication campaign for new project management office, and managed large enterprisewide initiatives.

  • Guided a member, crossfunctional, multisite team to create a single sales cycle tool projected to reduce the sales cycle by % and reduce inventory waste by half.
  • Managed operations gap analysis for WellPoint/Cobalt merging companies to meet strategic goals and projected ROI from consolidated systems.
  • Designed internal marketing strategy to deploy a systemwide project management solution to improve completion time and meet ROI projections of initiatives.



    Cobalt Corporation

    Parent of insurance companies including BlueCross BlueShield Wisconsin, CompcareBlue, DentalBlue, United Heartland, Unity Health Plan, Valley Health Plan.

    Director, Corporate Marketing 

    Drove strategic marketing efforts for multiple insurance divisions. Functions included market research, competitive intelligence, product development, meeting and event planning, marketing communications, media buys, sales training, and sales channel management. Managed annual operating plan of $ million.

  • Constructed annual strategic marketing plan to align with corporate growth initiatives as the road map of annual workload for all marketing areas. Approved by Board of Directors and Executive staff.
  • Boosted sales with innovative health insurance/PBM products for the Wisconsin market including the State's first defined contribution, tiered copay, enhanced wellness plan and Tier pharmacy plans. Marketing/media plans brought national attention from AP, and other news wires.
  • Harnessed % unaided brand recall and % aided brand recall of Blue Cross Blue Shield Wisconsin products by implementing powerful, new brand strategy that differentiated the insurer in the marketplace.

    OPENFIRST, INC., formerly Electronic Printing Systems; now Quad Direct, Milwaukee, WI  to

    BB and BC communication service bureau specializing in onetoone, datadriven direct marketing.

    Director, Client Alliances and Marketing

    Managed company’s brand. Collaborated with company’s largest clients State Farm, e*Trade, AlphaGraphics, database developers, production staff to produce unique communications/direct marketing.

  • Spearheaded initiative to change company name to accurately reflect corporate mission and introduce new name and brand strategy to prospects and existing clients.
  • Nurtured business development of new and atrisk clients. Saved company’s first account by trimming production schedule of quarterly newsletter by % and improving overall quality of client’s satisfaction.
  • Grew largest accounts to more than $ million in revenue in less than years.

    AURORA HEALTH CARE, Milwaukee, WI  to

    Wisconsin's largest healthcare network with Centers of Excellence in cardiac and cancer care.

    Creative Services Communication Production Manager 

    Supervised creative department including designers, web master, photographers, AV, forms and signage.

  • Restructured hospital communications/creative departments to centralize production of marketing requests for all statewide regional and corporate clients. Maintained brand standards and met increased workload from three newly acquired regions without increasing staff.
  • Managed average monthly staff workflow of + projects completed on time and within budget.
  • Cochaired search for new advertising agency of record, and maintained relationship with agency and production vendors to manage brand.
  • Interim Marketing Communications Manager 

    Developed marketing and event plans for clinics, designed creative with external agencies and internal creative team, negotiated orders in support of clinic events, and bought media time and space. Accountable for annual marketing communications budget of $ million, plus additional, independent event budgets.

  • Generated marketing communication plans for clinics to build awareness and increase patient traffic.
  • Integrated marketing tactics to build consumer attendance at community Open Houses that successfully established new Aurora clinics. Events grew patient base with firstever onsite newpatient enrollment.
  • Fashioned special, new Health Safari event template targeted to families to spur children’s healthcare education. Set standard for family events at Aurora Health Care clinics.

    THE BRADY COMPANY Now Brady Marketing Group, Menomonee Falls, WI  to

    BB fullservice advertising agency specializing in healthcare, medical equipment manufacturing, local and international government agencies. Annualized billings exceeded $ million.

    Senior Copywriter





    BA, Communications, University of WisconsinMilwaukee

    Certificate in Project Management, Milwaukee School of Engineering

    Continuing Education: Communication law, marketing, management, Marquette UniversityMilwaukee

    Computer Animation; Copyright Law, Milwaukee Institute of Art and Design

    Social Media: LinkedIn, Twitter, Facebook, Blogs, Websites 


    Microsoft products Word, Excel, PowerPoint, Access, Project, Adobe products Illustrator, PhotoShop, PageMaker, Acrobat, InDesign, Quark XPress, scanning software, Cognos. Understanding of SQL, SPSS, and Business Objects, Social Media. Experienced in Macintosh and PC environments. Fast learner of new software. 


    AIGA American Institute for Graphic Arts: Member

    American Marketing Association: Member: Program Development Committee

    Business Marketing Association: CoChair: Bell Awards Committee

    Project Management Institute: Member

    Wisconsin Direct Marketing Association WDMA: Past Member, Board of Directors; 
    Past Editor, WDMA newsletter, Directions; Presenter: WDMA Basics Course

    Friends of the Cedarburg Bog: Member, Board of Directors; Marketing Committee; Cochair, Membership Committee

    Penfield Children’s Center: Volunteer site coordinator: Croquet Ball

    Job Camp : Member, Core Planning Team and Marketing Communications Committee 


    International Newspaper Marketing Association

    First Place: Effective use of research: Milwaukee: You Should See Us Now

    First Place: Effective use of research: Window On Milwaukee 

    Business Marketing Association

    Excellence Award: Plastics recycling brochure for the Wisconsin Department of Development

    Excellence Award: Corporate identity/capability campaign for Stevens International, Zerand Division

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