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Keswick Street Apt. G | Boston, MA | Phone: .. |
encore realty. brookline, ma
Strategy Consultant/Real Estate Agent
October to Present
Performed market analysis to establish effect of employment trends on apartment occupancy and rents
Assisted in marketing and business strategy development
Consulted on VOIP telephone, fax and computer network deployment.
metro realty corp. brookline, ma
August to October
Real Estate Agent Residential Sales and Leasing
Championed a company web site overhaul to modernize and increase usability. Assisted with implementation of web analytics tools to track online traffic and optimize search engine visibility.
Introduced and assisted in implementation of an online sales lead generation and management software, which enabled sales agents to track client online behavior.
Developed and maintained a personal real estate web site using Adobe Dreamweaver and Wordpress.
Employed Salesforce.com CRM to maintain effective customer communication and improve follow up.
Pioneered EchoSign esignature program to speed up contract processing, reduce number of required meetings and cost of courier mail.
Negotiated purchase/rental terms between buyers and sellers to achieve favorable results for both parties.
Proficient at maintaining and utilizing several database systems for listing management, file management, report generation and transaction lifecycle management.
BBK Worldwide, Inc. Newton, MA
February to July
Monitored ongoing media campaign performance and implemented strategy adjustments to optimize campaigns.
Compiled and analyzed performance data for television, direct email, paid search and online display components of each marketing campaign using Excel.
Prepared sections of Final Report pertaining to media aspects of the project; presented campaign summary to clients.
Consulted on project appropriate media tactics in new business proposals based on preliminary market research.
Established and maintained relationships and negotiated rates with media vendors to ensure high reach at the lowest cost.
Effectively coordinated media planning, purchasing and evaluation processes for multiple campaigns.
Collected and analyzed campaign performance data to determine ROI of various media tactics.
Prepared weekly and ondemand media campaign reports for client teams.
Researched and evaluated new media vendors.
STATE UNIVERSITY OF NEW YORK AT BUFFALO BUFFALO, NY
Bachelor of Science in Business Administration,
Knowledge of Microsoft Office Suite Access, Excel, Power Point, Word and Outlook
Knowledge of Adobe Acrobat, EchoSign, LiveCycle, Dreamweaver and Photoshop
Knowledge of Google Analytics, WebTrends, Sage SalesLogix and Salesforce