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<pre>Array ( [var] => cut_url ) </pre> Resume for isidro P. for Advertising / Marketing / PR in Santa Ana, Costa Rica. Search More Resumes for Advertising / Marketing / PR on Resumark.com #9OLK66QDG
 

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Resume for isidro P. for Advertising / Marketing / PR in Santa Ana, Costa Rica




Occupation: Advertising / Marketing / PR Industry:
Country: Costa Rica City: Santa Ana
State: San Jose ZIP: 0000



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|CONDOMINIO BOSQUES DE LINDORA • CASA • SANTA ANA, COSTA RICA |
|PHONE HOME CEL • EMAIL |
Isidro P. Heinrich
|SUMMARy |
|Senior Executive with years Marketing and Sales experience in FMCG«s in Mexico, Central |
|America and the Caribbean. Extensive experience in Market Research Qualitative and |
|Quantitative, Portfolio Management, Pricing Strategy, Development and Market Introduction of |
|new products/packaging, developed Advertising and Promotional Multimedia Campaigns, Profiled |
|Target Customer, Direct Sales and Independent Distribution Systems. |
|Core Competencies |
|Analytical, Strategic Mindset |
|Lead and Inspire people |
|Creative, Innovative |
|Core Values |
|Respect/Dignity |
|Integrity/Honest/Generous |
|Hard Work/Team Work |
|Fairness |
|EXPERIENCE |
| |Ene To date INTELLECT SOLUTIONS INC. San Jose, Costa Rica |
| |Managing Partner |
| |Startup company dedicated to represent salesforce.com CRM in the region and the development |
| |and commercialization of financial applications for the banking industry developed over the |
| |force.com plataform. |
| |May – Dec LIBRERIA INTERNACIONAL GROUP San Jose, Costa Rica |
| |General Manager |
| |Libreria Internacional is a private company with sales over |
| |$ million, is the leading Book Wholesaler and Retailer in Costa Rica, the Retail Division |
| |operates stores in Costa Rica different formats Libro Max and Libreria Internacional, |
| |we represent exclusively the major and most prestige Publishers, the Wholesale Division sells|
| |books to different channels in Costa Rica and Central America. Responsible for the total |
| |management of the corporation reporting to the Board of Directors. |
| |? Implented an strategy to reduce operacional expenses by % vs p.y, EBITDA margin increased|
| |. points. |
| |? Implemented an executive compensation program based on Key Performance Indicators. |
| |? Improved return on inventory by % thru an aggressice and focused srategy. |
| |? Developed with a local investmen bankerAldesa Valores a financial strategy to open the |
| |capital for the company’s expansion. |
| | |
| | |
| | |
| | |
| |Dec Feb SARDIMAR S.A San Jose, Costa Rica |
| |Marketing and Sales Director |
| |Sardimar is the leading canned seafood company in Central America with |
| |$ million in revenues, export its products to more than countries including USA, |
| |Canada, UK, Germany, Spain, Italy. Over , employees. |
| |I was responsible for the sales and profitability of the LatinAmerican and Caribbean |
| |Markets, managed directly a group of sales/county managers, marketing managers Consumer|
| |Mgr and Trade Mgr, Category Managers and indirectly was responsible for other |
| |commercial support people. |
| |Grew sales from $ millions in to $ millions in , Return on Equity grew from % |
| |in to % in . |
| |Launched new products to the market: Salvaditas Readytoeat tuna salads, Gourmet Line, |
| |Light Tuna Family and the Kids Line, $, sales in |
| |Negotiated with Comercial Mexicana rd Supermarket Chain in M‰xico the manufacturing of its|
| |private label brand Basicos with annual sales of $. millions. |
| |Built a solid commercial department hiring key personnel and developed information and |
| |Tracking Tools to help decision making. |
| |Mar Dec FLORIDA ICE & FARM CO. San Jose, Costa Rica |
| |Marketing Manager |
| |Florida Ice&Farm Co. is the leading beverage company in Central America, |
| |with $ million in revenues, its product line includes beer, carbonated soft drinks, bottle|
| |water, juices. juice drinks and flavored alcoholic beverages, has mora than , employees. |
| | |
| |Responsible for the consumer marketing and trade marketing of the two Business Units Beer |
| |and Soft Drinks, people reported directly and more than indirect reports. |
| |Grew the market share of the beer industry . points between and . |
| |In charged of the sales of the supermarket channel, sales grew % annually between and|
| |. |
| |Implemented a year Business Plan to develop the Heineken brand, sales and market share grew|
| |%. As a result of the plan the relationships with Heineken strengthen and ended up with |
| |the purchase of % of FIFCO by Heineken PLC. |
| |Launched Imperial in USA Atlanta, Miami, New Jersey and Los Angeles. |
| |Improved the competitiveness of the beer portfolio with key brand launchings: Steinbrau Dark|
| |seasonal beer, Kaiser Nonalcoholic beer, Bavaria Dark, and new product/package |
| |introductions cans ml and RGLB ml and L. |
| |Organized and lead the negotiation of Smirnoff Ice Franchise with Diageo PLC and its |
| |launching in the market. Awarded by Diageo in July as the best “ Game Plan” for |
| |Latin America and the Caribbean. |
| |Negotiated with Diageo and Heineken the export Business to Central America with sales of US$|
| |million. |
| |Lead the launching of Tampico y Tropical juice drinks, generating a new source of sales |
| |and profits to the corporation. |
| |Lead the negotiation for distributing Maxx Energy, leading brand of the energy drink segment,|
| |strengthening the position of the company in the nonalcoholic beverage market.. |
| |Lead the research and development process for the new RTD Bamboo Rum and Cola. |
| |Successfully launched new advertising campaigns: Bavaria Momentos, Rock Ice Piensa |
| |Diferente, Cristal El Agua de Manantial es mejor, Imperial Pura Vida, Bavaria Familia,|
| |Smirnoff Ice Hace Tu movida, Pilsen Hay dos clases de Rubias and Tropical. |
| |Reorganized the Marketing department in four key areas: Soft Drinks Unit, Beer Unit, Trade |
| |Marketing and Commercial Services Special Events, POP Production, and Customer Service and |
| |Refrigeration department. |
| |Feb Mar EMBOTELLADORA CENTROAMERICANA San Jose, Costa Rica |
| |Marketing Manager |
| |Responsible for the Advertising and Promotion of Pepsico and the bottlers Brands |
| | |
| |Jun Feb POLLO CAMPERO Guatemala, Guatemala |
| |Marketing Manager |
| |Campero is the biggest Fast Food chain in Central America, with restaurants in |
| |countries including USSA, Mexico, Spain, China, Indonesia, company owned restaurants in |
| |Guatemala. |
| |I was responsible for the Marketing function of the Restaurant Chain for Guatemala, |
| |supporting Honduras and El Salvador on advertising and promotion. |
| |Developed and Implemented the Promotional Plan for /, with consumer promotions, of |
| |them implemented regionally. |
| |Lead the development and implementation of the Delivery Service, sales grew on overage % |
| |per store. |
| |Developed a Menu Concept Different Sizes of fries and drinks, average ticket increased |
| |%. |
| |Lead the research and development of new products, new products sales of US$ million |
| |Hamburgers, sandwiches and nuggets |
| |Launched in the Campaign “Ventanas”, awarded as the Best Ad Campaign “KIN DE ORO DE LA |
| |PUBLICIDAD” by the Guatemalan Ad Council |
| |

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