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& MARKETING SPECIALIST with demonstrated
success in a variety of business environments. Proven record of implementing
marketing initiatives that increase brand awareness and sales revenue.
Exceptional verbal and written communication skills. Collaborates effectively
with internal departments at all levels as well as external business
partners. Specialty includes the ability to handle multiple priorities
with accuracy and an acute attention to detail. Dedicated to assisting
clients and colleagues in developing a consistent stream of revenue
and profit while meeting corporate goals and objectives.
Sales & Marketing Initiatives
Local & National Brand
Email Marketing Campaigns
Social Media Marketing
Search Engine Marketing
New Business Development
Customer Service Orientation
Multimedia Trade Proposals
Trade Show Coordination &
PROFESSIONAL WORK HISTORY
PERSONNEL GROUP, Scottsdale, Arizona
Full service recruiting and staffing
firm that has served businesses in Arizona since .
Managed all social media networks and
brand awareness initiatives. Directed website content and designed enhanced
layout options. Administered email database cleanup and managed targeted
marketing campaigns. Handled various business partnerships and collaborated
with Executive Staff to coordinate events and design marketing materials.
Grew overall social media
network followers and connections:
Twitter: % | Facebook:
% | LinkedIn: %
Increased website traffic
% through management of Search Engine Optimization:
Back link strategy and
Built complete company
profiles on websites such as Google Places
Optimized website copy and
landing pages for Search Engine Marketing:
Strategic call outs above
Defined purpose for each
Performed extensive online
copy writing and editing of blog material and job descriptions daily
to create value for target audience of hiring companies and job seekers
/ LIVE NATION ENTERTAINMENT, INC.
Served in many capacities
for the world’s leading live entertainment ticketing and marketing
Marketing & Promotions Representative
Arizona Market / – /
Implemented marketing solutions designed
to increase state ticket sales and revenue. Notable clients: Phoenix
Suns, Coyotes, Mercury, Arizona Diamondbacks, US Airways Center, Jobing.com
Arena, ASU Gammage, City of Phoenix, Arizona Opera, Ballet Arizona,
Broadway in Tucson, and WrestleMania XXVI.
Participated as part of an
international team that sold more than million tickets valued at
approximately $. billion in .
Planned and executed branded
promotions that successfully increased sales for the following organizations:
Ballet Arizona: “BacktoSchool”,
increased sales % over previous year, with a profit of $,
Phoenix Coyotes: “Welcome
Back White Out!”, resulting in a sold out opening night game
Monster Jam: “Fry’s
Family Pack”, designed to increase exposure and advance ticket sales
through Ticketmaster retail outlets in Fry’s Marketplace stores. Held
at Chase Field, approximately , tickets were sold in , exceeding
Managed client advertising
and promotions online through Ticketmaster.com, weekly ticket alerts,
targeted email notifications, Facebook and Twitter; offline through
local retail outlets and phone.
Established and maintained
media relations and trade agreements with television and print advertisers
that ultimately reached approximately , viewers each week.
Collaborated with client representatives
to entertain key clients through sponsored events and outings.
Partnered with marketing manager
to create curriculum and train Arizona State University interns.
Communications Associate National Sales & Marketing /
Marketing materials resource for +
marketing managers and teams across North America.
Collaborated with product
managers to provide uptodate specifications and client marketing collateral
for access control options, printathome ticketing technology, secondary
ticketing, email marketing and personalized computer interface software.
Received standing ovation
at National Ticketmaster Marketing Conference for personal effort and
Collected testimonials from
clients to use in marketing materials and presentations.
Coordinated trade show and
conference exhibit space with event personnel; managed annual event
calendar and sent monthly updates to managers and teams.
Executive Assistant Research
& Development / – /
Collaborated with the VP of New Project
Development on special, largescope projects including the production
of national and local ticketing proposals that successfully secured
and retained business. Managed schedules, prepared communication and
reports, and performed Clevel business administrative duties.
Represented company at AAM
American Association of Museums annual meetings and tradeshows,
Participated in access control
marketing projects; wrote copy and created presentations for new products
as they developed.
Coauthored the “Request
for Proposal” for a large corporate tradeshow exhibit, which detailed
company history and exhibit requirements. Evaluated and tabulated respondents’
design concepts and participated in the final decisionmaking process.
Administrative Assistant Research
& Development / – /
Answered high volume phone lines; directed
calls and relayed messages to appropriate department. First point of
contact for corporate executives, guests and vendors. Coordinated meeting
arrangements, ordered office supplies and processed payroll. Provided
proofreading and editing; composed letters and other correspondence.
Maintained invoices and general office files.
FOUNDATION, PROFESSIONAL CERTIFICATION IN CUSTOMER
ALLIANCE OF THEATRICAL STAGE EMPLOYEES
I.A.T.S.E. New York, New York
Wardrobe Associate, Phoenix, Arizona
Periodic employment for touring theatrical
shows performing at various venues throughout the Valley.
Maintain stage costumes, layout
of detailed presets, dress cast members and perform costume quickchanges.
Events include live theatre and OffBroadway shows such as “Lion King,”
“Phantom of the Opera,” “Les Miserables,” “Wicked,” “Mary
Poppins,” Mamma Mia!”, “La Cage Aux Folles” and others.