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South ■ St. Louis Park, MN
A dedicated and resultsoriented marketing
professional with nine years of experience in a variety of industries.
Extensive experience managing multiple projects in high pressure, time
sensitive environments where attention to detail and time management
skills are essential. Highly energetic and enthusiastic team player,
willing to take on tasks outside of normal job duties to meet deadlines
and department and company goals
Highimpact Presentations ■ Marketing Program Development
Budget Preparation and Management
■ Executive/CLevel Relationships
Trade Show Management & Development
■ Newsletter Publication ■
Copy Writing and Editing ■
Web Site Maintenance ■
HIGHLIGHTS AND RELEVANT
Marketing Specialist/Sales & Marketing
Coordinator at Textron Financial
Created and implemented targeted,
specific marketing campaigns promoting financing solutions to dealers
in the pool and spa, music, power sports, trailer and appliance and
electronics industries to maintain customer base and drive growth.
Coordinated the development
and execution of advertising for the Diversified Products Division in
key trade publications. Worked with third party agency on creative
development and wrote and edited copy.
Associate Marketing Program Specialist
/ Event Coordinator, Jostens
Managed competitive research
project involving three largest competitors. Compiled nationwide
pricing data, obtained competitor marketing collateral and product samples.
All materials and data were displayed at annual sales meeting to educate
Managed sourcing of new exhibit
design for key industry association trade show. Responsible for
the creative design to include lifestyle images, logo and brand development
and key messaging. Final exhibit selection resulted in reduction
in I & D and drayage expenses in excess of $,.
Sales and Marketing Assistant,
Carlson Wagonlit Travel
Managed CRM tool Salesforce.com
and was responsible for maintenance and reporting. Resolved a
large volume of inaccurate database records by achieving an understanding
of the tool, working with subject matter experts and verifying new data
to deliver dependable data to sales force.
General Mills, Inc.
Increased brand awareness
of new product and generated new orders at Pocahontas Foods distributor
conference by planning and execution of branded concept booth to include
branded build out, sample product and marketing collateral.
Managed trade show and conference
development for K and college market segments. Key objectives
were relationship building, brand recognition and new product and promotional
– PAGE TWO
Marketing Specialist/Sales & Marketing Coordinator –
Supported General Manager
and sales team through project work on various growth initiatives.
Wrote and edited copy for letters, press releases, advertisements and
trade show communications. Planned and coordinated all trade show
activities, including sponsorships, offsite events, and sales meetings.
Provided account management assistance through collection calls and
Marketing Program Specialist / Event Coordinator
Worked jointly with Marketing
Managers on daily marketing activities and special projects. Contributed
to P&L budget planning and management. Managed weekly distribution
of online sales/marketing communication to sales force. Managed
internal website and ensured that content was up to date and accurate
as well as annual update to external website for consumers. .
Department resource and point of contact for sales force
Carlson Wagonlit Travel Sales and
Provided customer service
support and sales lead followup. Managed CRM tool and was responsible
for maintenance and reporting analysis. Assisted with proposal
development and sales presentations. Provided VP executive level
Inc. – Various Positions
In charge of developing and
executing program planning for all Foodservice events, including executive
level meetings, national sales meetings, training sessions, company
sponsored events and trade shows. Met with stakeholders to determine
needs and develop appropriate action plans. Develop marketing
strategy, forecast and manage expenses, and maintain a network of vendors.
Project Manager, Jingle Jangle , Event Fundraiser, Minneapolis,
Raised $, for nonprofit
organization, The Greatest Gift Foundation through planning and organization
of a silent auction and martini party.
As project manager I was responsible
for overseeing ticket sales, planning of event, silent auction, marketing/PR,
budget management, entertainment and communications.
Bachelor of Arts, Business Administration
, G.P.A. .
Augsburg College, Minneapolis, MN
Continuing Education: Associations:
Negotiation Skills – “Getting to
Yes” NASSP Industry Advisory Council Member
Essential Spanish Speaking Skills
Advanced Skill Level Proficient Skill
Microsoft Excel Microsoft Access
Microsoft PowerPoint Adobe Acrobat