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<pre>Array ( [var] => cut_url ) </pre> Resume for Mary R. for Advertising / Marketing / PR in Minneapolis, Minnesota. Search More Resumes for Advertising / Marketing / PR on Resumark.com #R4PUG6YFV
 

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Resume for Mary R. for Advertising / Marketing / PR in Minneapolis, Minnesota




Occupation: Advertising / Marketing / PR Industry:
Country: United States City: Minneapolis
State: Minnesota ZIP: 55426



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MARY R.

Georgia Avenue South ■ St. Louis Park, MN

Phone:  ■  
 
 

       
MARKETING COMMUNICATIONS
 

A dedicated and resultsoriented marketing professional with nine years of experience in a variety of industries.  Extensive experience managing multiple projects in high pressure, time sensitive environments where attention to detail and time management skills are essential.  Highly energetic and enthusiastic team player, willing to take on tasks outside of normal job duties to meet deadlines and department and company goals 

■ Highimpact Presentations ■ Marketing Program Development ■

■ Budget Preparation and Management ■ Executive/CLevel Relationships ■

■ Trade Show Management & Development ■ Newsletter Publication ■

■ Copy Writing and Editing ■ Web Site Maintenance ■ 
 
 

HIGHLIGHTS AND RELEVANT EXPERIENCE 
 
 

Marketing Specialist/Sales & Marketing Coordinator at Textron Financial    

  • Created and implemented targeted, specific marketing campaigns promoting financing solutions to dealers in the pool and spa, music, power sports, trailer and appliance and electronics industries to maintain customer base and drive growth.
  •  
  • Coordinated the development and execution of advertising for the Diversified Products Division in key trade publications.  Worked with third party agency on creative development and wrote and edited copy. 
  •  

    Associate Marketing Program Specialist / Event Coordinator, Jostens     

  • Managed competitive research project involving three largest competitors.  Compiled nationwide pricing data, obtained competitor marketing collateral and product samples.  All materials and data were displayed at annual sales meeting to educate sales force.
  •  
  • Managed sourcing of new exhibit design for key industry association trade show.  Responsible for the creative design to include lifestyle images, logo and brand development and key messaging.  Final exhibit selection resulted in reduction in I & D and drayage expenses in excess of $,.
  •  

    Sales and Marketing Assistant, Carlson Wagonlit Travel   

  • Managed CRM tool Salesforce.com and was responsible for maintenance and reporting.  Resolved a large volume of inaccurate database records by achieving an understanding of the tool, working with subject matter experts and verifying new data to deliver dependable data to sales force.
  •  

    Event Coordinator, General Mills, Inc.       

  • Increased brand awareness of new product and generated new orders at Pocahontas Foods distributor conference by planning and execution of branded concept booth to include branded build out, sample product and marketing collateral.
  •  
  • Managed trade show and conference development for K and college market segments.  Key objectives were relationship building, brand recognition and new product and promotional program launches. 
  •  
     
     
     
     

    MARY R. – PAGE TWO        Phone:  ■  
     
     
     

    Textron Financial Marketing Specialist/Sales & Marketing Coordinator –

  • Supported General Manager and sales team through project work on various growth initiatives.  Wrote and edited copy for letters, press releases, advertisements and trade show communications.  Planned and coordinated all trade show activities, including sponsorships, offsite events, and sales meetings.  Provided account management assistance through collection calls and collateral checks.
  •  

    Jostens Associate Marketing Program Specialist / Event Coordinator

  • Worked jointly with Marketing Managers on daily marketing activities and special projects.  Contributed to P&L budget planning and management.  Managed weekly distribution of online sales/marketing communication to sales force.  Managed internal website and ensured that content was up to date and accurate as well as annual update to external website for consumers. .  Department resource and point of contact for sales force
  •  

    Carlson Wagonlit Travel Sales and Marketing Assistant                         –

  • Provided customer service support and sales lead followup.  Managed CRM tool and was responsible for maintenance and reporting analysis.  Assisted with proposal development and sales presentations.  Provided VP executive level support.
  •  

    General Mills, Inc. – Various Positions      –

  • In charge of developing and executing program planning for all Foodservice events, including executive level meetings, national sales meetings, training sessions, company sponsored events and trade shows.  Met with stakeholders to determine needs and develop appropriate action plans.  Develop marketing strategy, forecast and manage expenses, and maintain a network of vendors.
  •  
     
     
     

    VOLUNTEER EXPERIENCE 
     
     

    Project Manager, Jingle Jangle , Event Fundraiser, Minneapolis, MN    

  • Raised $, for nonprofit organization, The Greatest Gift Foundation through planning and organization of a silent auction and martini party. 
  •  
  • As project manager I was responsible for overseeing ticket sales, planning of event, silent auction, marketing/PR, budget management, entertainment and communications.
  •  
     
     
     

    EDUCATION & AFFILIATIONS 
     
     

    Bachelor of Arts, Business Administration – Management

    , G.P.A. .

    Augsburg College, Minneapolis, MN

     
    Continuing Education:    Associations:

    Negotiation Skills – “Getting to Yes”  NASSP Industry Advisory Council Member

    Essential Spanish Speaking Skills 
     

                                                                 

    COMPUTER SKILLS 
     
     

    Advanced Skill Level   Proficient Skill Level

    Microsoft Excel     Microsoft Access

    Microsoft PowerPoint   Adobe Acrobat

    Microsoft Word

    Microsoft Publisher     


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