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<pre>Array ( [var] => cut_url ) </pre> Resume for Steven D. for Advertising / Marketing / PR in Westfield, Indiana. Search More Resumes for Advertising / Marketing / PR on #RNX14R7R4

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Resume for Steven D. for Advertising / Marketing / PR in Westfield, Indiana

Occupation: Advertising / Marketing / PR Industry:
Country: United States City: Westfield
State: Indiana ZIP: 46074

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W Tansey Crossing, Westfield, IN 

/ cell /  

Steven J. D.

Senior Marketing & Sales Executive

Global Product Management • Business Development • Sales Channel Management • Launch Manager • Product Training  


To provide my next employer results driven leadership via synergistic and crossfunctional teambuilding.  To continue my history of exceeding goals, increasing marketing ROI, and gaining market share.  I will also provide my unique combination of strategic, analytical and interpersonal skills along with a contagious passion for success.   

Summary of Expertise 

  • Business Development: Research markets to discover and evaluate potential new or niche opportunities.
  • Client Relations: Foster longterm, mutually beneficial business partnerships.
  • Strategic Marketing: Create & execute detailed annual sales & marketing plan for strategic business units.
  • Product Management Coordinate product launches, monitor lifecycles and product positioning in market place.
  • Tactical Marketing:  Develop and refine Marketing Mix Model to optimize marketing impact on business results.
  • Experience & Education: years Marketing Management and Sales experience and an MBA.

    Professional Career Progression & Accomplishments 

    Director of Marketing  / GlasCraft Inc. Division of Graco Inc. / Indianapolis, IN              

    Precision Dispensing Equipment Robotic, Automatic and Manual Sold direct and through Global Distribution Network

  • Results driven leadership and budget attentiveness resulting in:
  • Sales revenue increased over %.  –
  • Department expenses reduced by %. –
  • Lead generations increase %. 
  • Named in Forbes and Fortune Magazine’s ‘Fastest Growing Companies in America’ –
  • Promoted to Director of Marketing over coworkers in .
  • Lead crossfunctional teams developing short and longterm strategic business plans.  Utilize current and historic market share analysis SAM/PAM/TAM to recognize trends and opportunities.  Execute strategies with clear objectives along with determining accountability and performance metrics.
  • Lead SWOT analysis to evaluate internal and external market conditions.  Develop new opportunities, competitive analysis, along with current market influences and trends.  Execute strategic marketing plan for each product line and prioritize the product development pipeline. 
  • Led crossfunctional teams to successfully integrate new product lines into a lean manufacturing environment.  Streamlined the existing product offering to best fit the lean manufacturing system.  Results of these efforts included a % increase in manufacturing / labor efficiency.
  • Foster longterm, mutually beneficial business relationships with direct customers and channel partners. Perform quarterly reviews of direct and indirect sales channels. Recommend and execute strategies to maximize effectiveness of all sales channels.
  • Utilize Stage Gate process to coordinate new product launches.  Surpassed corporate objective by increasing new product revenues % with new products providing over % of corporate revenue.
  • Provided timely & targeted communications to all clients and markets through traditional & new technologies including CRM, web conferencing WebEx and email campaigns ExactTarget.
  • Conduct market research and monitor customer feedback to improve the total customer experience and encourage loyalty and brand advocacy. 
  • Create timely, transparent, and flexible sales reports with detailed or targeted analysis.  Present these reports and recommendations to the executive committee including President and CEO.
  • Developed new corporate website to drive leads & sales. Employ Webtrends analysis to maximize SEO / SEM. Utilized social media and discussion groups to drive web traffic, branding message and monitor industry trends.  These efforts resulted in % increase in web leads & over $MM additional annual revenue. 

    Steven J. D.                         Resume / Page  

    Additional Career Progression

    Business Development & Product Manager / GlasCraft Inc                                         –

  • Business Development: Made immediate impact my first year by initiating and closing the largest sale in the industry in .
  • Strategic Marketing: Collect market research / intelligence and lead SWOT analysis to develop business plans to maximize revenues and increase market share.
  • These efforts were directly responsible for over $MM additional annual revenue and a higher gross margin than traditional sales channels.
  • Sales Channel Development: Create and execute strategic and tactical marketing plan for developing new markets and sales channels.  Foster longterm relationships with global channel partners and key industry personnel.
  • Product Management: Responsibilities including product development pipeline, product lifecycle, training global channel partners, and budgeting MarCom marketing communication activities.

    Territory Manager                                               –

    Formica Corporation / Cincinnati, OH / Surface materials including laminate, solid surface, and specialty.


  • Business Development: $MM territory management for Distributor, Retail & OEM accounts in IL, IN, OH, & KY.
  • Product Specification: Present technical information to Architects, Engineers & Designers to assure products are properly utilized and accurately specified. 
  • Test Marketing: Manage corporate test marketing including OEM, distributor and consumer market research. 
  • Achievements:

  • Performed at % to % versus quota in all corporate product lines.
  • Achieved highest gross profit OEM sale for company in Q $K sale contributed over $K profit.

    Account Manager                                                                                                                                            

    Aetna Plywood / Indianapolis, IN / Distributor of hardwood plywood and lumber, along with other woodworking supplies.


  • Territory Management: Service/support existing OEM and retail customer base of $MM Indiana territory.
  • Business Development: Develop new customers & markets.
  •  Achievements:

  • Promoted over coworkers from inside sales based on achievements.
  • Exceeded territory sales forecast each year –

    Inside Sales Representative                            

    LaSalle Steel Corporation / Hammond, IN / Cold finished steel bar stock.


  • Inside Sales: Provide inside sales, order expediting, and prioritizing, for Tier & automotive industry manufacturers $MM accounts within $MM corporation.
  •  Achievements:

  • Increased responsibility to include of top dollar volume customers. 
  • Prioritized production schedule during period of raw material shortages.

    Professional Development  

    Masters of Business Administration MBA

    Marketing & Product Management

    Butler University / Indianapolis, IN

    Bachelor of Science

    Marketing & Sales

    Ball State University / Muncie, IN 

    References Provided Upon Mutual Interest.

    Profile & Recommendations:

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