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<pre>Array ( [var] => cut_url ) </pre> Resume for Doug J. for Advertising / Marketing / PR in Mississauga, Canada. Search More Resumes for Advertising / Marketing / PR on Resumark.com #V1C47OYJH
 

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Resume for Doug J. for Advertising / Marketing / PR in Mississauga, Canada




Occupation: Advertising / Marketing / PR Industry:
Country: Canada City: Mississauga
State: Ontario ZIP: L5J 4J9



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Doug J.
Walden Circle, Mississauga ON. LJ J
,
LinkedIn:
Twitter: @FlyingPenguinAd | |
|PROFILE |
| |DIRECTOR OF MARKETING WHO HAS HANDS ON EXPERIENCE CREATING AND IMPLEMENTING BUSINESS |
| |STRATEGIES, REBRANDING WEBSITES, UPGRADING eCOMMERCE PLATFORMS, COLLABORATING WITH |
| |DEVELOPERS, CREATING VALUE PROPOSITIONS, MANAGING MARKETING TEAMS, IDENTIFYING NEW |
| |MARKETS, CUSTOMER SEGMENTATION, PROFITABLE NEW CUSTOMER AQUISITION, TRAFFIC EXCHANGE, |
| |MAXIMIZING LIFETIME VALUE OF A CUSTOMER AND WITH: SEO, PPC, DISPLAY ADVERTISING, |
| |RETARGETTING, LANDING PAGE & SHOPPING CART OPTIMIZATION, eMAIL MARKETING, GOOGLE |
| |ANALYTICS AND SOCIAL MEDIA. HAS GENERATED REVENUE ON FACEBOOK AND TWITTER. CURRENTLY |
| |RESPONSIBLE FOR TOP & BOTTOM LINE. |
| |Highenergy, relentlessly positive ecommerce marketer who constantly adapts to new |
| |technologies while applying analysis, segmentation and CPA fundamentals. Has written |
| |numerous marketing plans. Believes all successful marketing strategies are built on a |
| |foundation of customer value: has created, refined, iterated and branded numerous value|
| |propositions. Has years experience in direct response writing, segmentation, A/B |
| |testing and optimization. |
| |Rebranded website while working with developers to upgrade ecommerce platform. Improved|
| |user experience based on shopper feedback and web analytics. Simplified and modernized |
| |product lines. Recommended, and implemented, new pricing plan which increased sales, |
| |revenue and gross margin. Devised and implemented new upselling strategy. Lowered |
| |shopping cart abandonment .%. |
| |Wrote SEO plan. Managed ongoing campaign that included on page optimization, |
| |redirects and link building. Improved ranking, and increased organic traffic, across |
| |multiple keywords. Researches and understands the significance of Google algorithm |
| |changes. Knows the importance of managing link profile after Penguin update. Has |
| |years experience creating relevant, interesting content. Experience with video SEO. |
| |Uses Google Webmaster Tools and SEOMoz. Familiar with MajesticSEO. |
| |Wrote and implemented social media plan. Personally handled all social media customer |
| |complaints that weren’t immediately resolved. Increased engagement. Increased Facebook |
| |followers % and Twitter followers %. Created G+ page. Generated revenue on Facebook|
| |and social media forums. |
| |Dramatically improved sixyearold , keyword Google AdWords campaign: driving |
| |sales, revenue, and CTRs, to all time highs, while cutting CPA %. Experience with |
| |keyword tools, campaign structure, location targeting, negative key words, remarketing,|
| |display advertising, mobile campaigns, converting searches for competitors and ROI |
| |optimization. Generates high click through rates and quality scores. Maximizes revenue |
| |while minimizing costs. Has optimized numerous landing pages using A/B testing. Taking |
| |Google AdWords certification. |
| |Taking Google Analytics certification. Hands on experience includes: generating custom |
| |reports and creating advanced segments. Reported on ecommerce, funnel and social |
| |metrics. Experience tracking BB leads through to final sale; has created electronic |
| |demand generation waterfall in Salesforce.com. |
| |Very knowledgeable about marketing automation. Eloqua and Pardot were clients. Expert |
| |email marketer who maximizes: deliverability, opens, click throughs and revenue. Proven|
| |ability to maximize the value of email database. Branding expert: created numerous |
| |successful branding campaigns, across multiple media. Powerful writer who has authored |
| |magazine articles, radio ads, software user stories, websites, blogs, press releases |
| |and tweets. Adapts quickly to new forms of content; led several clients into web video.|
| |Detailed planner: has helped launch multiple new products. Pays attention to detail; |
| |has strong project management skills. Knows how to close a deal: sold thousands of |
| |encyclopedias and cookbooks. Mastered enterprise sales: sold over $ million of |
| |marketing services. Minored in finance. Entrepreneurial drive: founded company and ran |
| |it profitably for years. A successful team player: on the football field, while |
| |working for other entrepreneurs and while working for corporations. Tireless networker:|
| |has helped several marketers obtain interviews and find jobs. Nurtures talent. |
| |Successful speaker: has presented to numerous committees, CEOs and industry groups. |
| |Speaks French. Gets results. Objectives achieved include: % ROI, beating control by |
| |%, .% increase vs. prior year, increasing market share % and adding millions |
| |to bottom line. |
|KEY SKILLS |
| | |
| |Branding and positioning websites. Enhancing user experience. |
| |Maximizing revenue and profitability. Minimizing CPA. |
| |Working with developers, coordinating front end requirements with back end |
| |capabilities. |
| | |
| |Uncovering consumer insight. Creating compelling, high quality content. |
| |Optimizing: digital KPIs, landing pages, shopping carts, conversions, order size and |
| |new customer acquisition. |
| |SEO: on page, link building and redirection. |
| | |
| |Optimizing PPC campaigns. Maximizing click through rates, conversions, revenue and |
| |profitability. Minimizing CPA. |
| |Segmenting target markets by vertical, persona, geography and device. |
| |Hands on experience with Google Adwords, AdWords Editor, Microsoft adCenter, Google |
| |Analytics, SEOMoz, & Adobe DreamWeaver. |
| | |
|EXPERIENCE |
| |DIRECTOR OF MARKETING |
| |Present |
| |Brightroam.com, Toronto ON. |
| |Top and bottomline responsibility for an ecommerce website. Manage a direct report and|
| |an intern. |
| |ACHIEVEMENTS |
| |Created marketing strategy. Wrote and implemented marketing plan, content plan and |
| |social media plan. Created new pricing strategy that increased conversion rate and |
| |total revenue. |
| |Immediately improved top line: within days ended month streak of sales declines |
| |vs. prior year, increasing sales %. |
| |Launched link building campaign, and on page SEO changes, which increased rankings of |
| |targeted keywords. |
| |Rebranded company and launched new website with ecommerce platform upgrade and new |
| |content strategy. Managed all on site SEO challenges, including redirects. |
| |Launched numerous new products. Met, or exceeded, initial sales objectives. |
| |Created social media strategy. Increased Facebook followers % and increased |
| |engagement. Increased Twitter followers %. Generated revenue on Facebook and through |
| |internet forums. |
| |Created affiliate strategy. Launched shopping cart abandonment campaign: lowered |
| |abandonment rate .%. |
| |Dramatically improved four year old PPC campaign: wrote ads which achieved higher |
| |click through rates than all previous ads, including ads with % CTR, % conversion |
| |rate and $. CPA, improved geographic targeting and consumer segmentation; launched |
| |mobile specific campaigns. Increased conversions .% vs. prior year, while |
| |simultaneously lowering cost .%, achieving a .% reduction in CPA. |
| | |
| |FOUNDER, PRESIDENT, CREATIVE DIRECTOR, WRITER Present |
| |Flying Penguin Communications, Mississauga ON. |
| |Founded, led and grew marketing communications agency. Responsible for top line, bottom|
| |line, client satisfaction and all creative output. |
| |ACHIEVEMENTS |
| |Grew annual revenue from zero to high six figures. |
| |Landed large accounts like Hewlett Packard, Sybase, Unisys, EDS and one of Atlanta’s |
| |fastest growing companies. |
| |Created successful campaigns for foreign markets: US, Europe, South America and Asia. |

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