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<pre>Array ( [var] => cut_url ) </pre> Resume for Robert B. for Advertising / Marketing / PR in Atlanta, Georgia. Search More Resumes for Advertising / Marketing / PR on #VRK2LR4DV

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Resume for Robert B. for Advertising / Marketing / PR in Atlanta, Georgia

Occupation: Advertising / Marketing / PR Industry:
Country: United States City: Atlanta
State: Georgia ZIP: 30309

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Post Office Box                                         Atlanta, GA                                          ../..

  • Marketing professional with more than eleven years of overall marketing and corporate communications management experience in corporate, agency and nonprofit roles.
  • Extensive marketing and corporate communications management experience for Fortune corporate, agency and nonprofit organizations.  Also familiar with international marketplace.  Specialization in the financial services industry.
  • Expert project, budget and personnel management experience with senior executive level management interaction.
  • Expert writing skills with extensive experience.
  • Accomplished strategic and tactical thinker.
  • PROFESSIONAL EXPERIENCE Marketing Consultant/Manager, Los Angeles/Atlanta                                         August – present       Ketchum Public Relations Worldwide –   
  • Managed multiple marketing and corporate communications projects for corporate, agency and nonprofit clients, with specialization in financial services industry.  Organizations include:
  •    FHLBank Atlanta   SunTrust

       Fiserv    International Right of Way Association   

       UCLA    Experian

       Lehman Brothers   United California Bank

       Clarus Corporation   VirtualPremise

       American Red Cross   Super Bowl Committee XXXVI 

          nFront Digital Insight  Aon Corporation

       Wellness Alliance Network  Prism Communications Comdisco

       Valleycrest    FiTECH

       Cyvex Nutrition   Dynatek

       HomeCom Communications  Intercept Group

       Origin One    United Staffing Services 

  • Developed and executed marketing and corporate communications strategy and initiatives including: 
  • Branding     Marketing collateral development  

          Copywriting       Web site content development and management

          Corporate spokesperson  Internal and external marketing plans   

          Corporate communications  Advertising copy and design

          Marketing management   International and domestic media relations

          Web and email marketing  Direct marketing  

          Bylined articles   National and regional advertising campaign development 

          Press release development    Production and project team management



    Bank of America, Atlanta                       March – August

    Manager of Marketing
  • Managed  multiple marketing projects for the bank’s largest market. 
  • Channels included Internet Banking, PC Banking, Telephone Banking, ATMs, Visa CheckCard and other delivery channels. 
  • Managed project team of ten banking associates.
  • Served on international corporate marketing and branding campaign development team. 
  • Executed consumer marketing campaigns. 
  • Organized and coordinated internal and external special events. 
  • Managed campaign marketing budgets, negotiated vendor contracts.  
  • Coordinated corporate sponsorship events with special events division.  Interacted with senior bank executives on corporate initiatives.
  • First Federal Bank, Tuscaloosa, Alabama                           June – January

    Director of Marketing

  • Managed marketing for multibranch state bank. 
  • Developed marketing campaigns and collateral for retail division.
  • Coordinated community sponsorship events.

    Boy Scouts of America, Monroe, Louisiana                                      October – June

    District Executive
  • Managed marketing and development campaigns for Boy Scouts of America. 
  • Recruited and managed youth and adult volunteers. 
  • Organized recordbreaking development campaigns and facilitated community relationship development.  
  • Coordinated events with state and local media. 

    University of Alabama, Tuscaloosa, Alabama                                                                         August

    Bachelor of Arts, Communications

    Emphasis in Journalism, Marketing and Public Relations. 

    WSFA TV , Montgomery, Alabama. 


    Experience included writing, editing, reporting, advertising, general business.


    Computer Skills

    Thorough and extensive skills on most major computer software including Adobe, Lotus, Microsoft Word, Excel, Access, FrontPage, Publisher, Outlook and PowerPoint. 

    Member, Public Relations Society of America.

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