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<pre>Array ( [var] => cut_url ) </pre> Resume for Gerry S. for Advertising / Marketing / PR in West Orange, New Jersey. Search More Resumes for Advertising / Marketing / PR on Resumark.com #X24NP76QE
 

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Resume for Gerry S. for Advertising / Marketing / PR in West Orange, New Jersey




Occupation: Advertising / Marketing / PR Industry:
Country: United States City: West Orange
State: New Jersey ZIP: 07052



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GERRY CIPOLLA S.
Birchwood Avenue West Orange, New Jersey
.
MARKETING DIRECTOR
Executive Publication Director / Events / Social Media
Executive level Marketing Director skilled at imageaware strategies and event initiatives that
resonate with target markets. Objectiveoriented visionary with a proven history of crafting and
executing effective marketing campaigns. Budget mastery for multichannel media operations.
|Strategic Market Planning |Creative Team Leadership |
|Publication Development |Connector of People with Ideas |
|Web Content |Market Pulse Visionary |
|Social Media Innovator |Budget Implementation |
| |PROFESSIONAL EXPERIENCE | |
| | | |
| | | |
Marketing Director, – and –
Marketplace Design Center – Philadelphia, Pennsylvania
Fifty Showroom luxury furnishings center for design professionals and their clients. Key
Accomplishments:
Marketing Implementation
Strategically rebranded and repositioned this year old wholesale building as the heart of
Interior Design in the midAtlantic region.
. Developed and implemented comprehensive multichannel plan encompassing BB
publications, targeted events, web and consumer advertising
. Enhanced market reach by introducing searchable product database to company web site
& mobile site
. Conceived, designed, and implemented Social Media market plan
Budget Management
Exerted control of $, annual marketing budget to increase effectiveness through
comprehensive planning which targets major initiatives.
. Leveraged strengths in costeffective marketing management and vendor negotiations to
end each year an average of % under budget without compromising business growth
goals
. Created RFP process to select and maximize value from outside vendors including
creative service agencies, etc.
Events see attachment
Create programming and keynote workshop content, from inception to implementation,
highlighting style trends, prominent design personalities, and business practices. This focus
supports the rebranding of the Design Center and furthers customer loyalty.
. Strategically rebranded Design Center to be a consistent player in Philadelphia’s design
renaissance
. Collaborative interactions with wholesale showrooms, product manufacturers, design
talent, and consumers
. Attained goal of industry recognition as a destination for quality programs on luxury
design
Marketing Director,
Suburban Square – Ardmore, PA
MarketFair – Princeton, NJ Madison Marquette
Directed all aspects of marketing for lifestyle properties in two distinct upscale markets.
Maintained communication with management to ensure marketing activities aligned with
business goals.
Selected Contributions:
. Developed and managed a wide range of marketing tools, including direct mail, outdoor
and radio advertising appropriate to each market
. Creation of advertising campaigns unique to each center, from talent selection to final
presentation
. Aligned marketing efforts of both properties to maximize efficacy of $, total
marketing budget
. Provided leadership and direction to marketing associates to guide the creation of
marketing materials and ensure congruence with objectives
Marketing Director,
Cherry Hill Mall – Cherry Hill, New Jersey PREIT formerly The Rouse Company
Led full range of marketing functions at superregional shopping center, formulating and
implementing multichannel print, outdoor and electronic advertising. Crafted events specifically
to increase market penetration among key demographics, particularly young families.
Selected Contribution:
. Restored and maintained fiscal health to annual marketing budget of $. million
. Mentored member Customer Service staff with annual gift certificate sales of $ million
as well as what grew to become the Rouse Company portfolio’s largest customer loyalty
club
. Created “Luxury Revealed” rebranding campaign named International Council of
Shopping Centers Maxi Finalist in
Marketing Director/Assistant Mall Manager,
Seaview Square Mall – Ocean, New Jersey Edward J. DeBartolo Corporation
Developed marketing for this regional shopping center including print, outdoor and radio
advertising. Identified community opportunities to create event programming that enhanced
property image in the market.
| |EDUCATION & CREDENTIALS | |
| | | |
| | | |
Bachelor of Arts, Communications Lindenwood College – St. Charles, Missouri
|Continuing Education | |Memberships |
|International Council of Shopping Centers| |American Society of Interior Designers |
| | |International Furnishings & Design Association |
|Marketing II Institute | | |
MARKETPLACE DESIGN CENTER SELECT EVENTS
Business
An Insider’s Guide on How to Get Published, Carolyn Sollis | November , | attendees
Professional Value of Interior Design, Mary Knackstedt | October , | attendees CEU
Financial Planning for Designers | Andy Thienel | Series | attendees
Success in the Market for Interior Design, Steve Noble | April , | attendees
Design Practice , Panel Presentation | February , | attendees
Style
Luxury Design without Limits, Roger Thomas | April , | attendees
Lasting Luxury, Valerie Moran | March , | attendees CEU
More is More: Tony Duquette, Hutton Wilkinson | September , | attendees
Winterthur House of Style, Thomas Jayne & Thomas Savage | October , | attendees
Finding Your Inner Passion as Collector & Curator, Eric Cohler | April , | attendees
Personalities
Crossing Boundaries, Vicente Wolf | March , | attendees
Design Inspirations, Barbara Barry | May , | attendees
So Chic: Glamorous Lives, Stylish Spaces, Margaret Russell | November , | attendees
The Evolved Space, Catherine Davis | November , | attendees
Inspiration, Barry Dixon & Brian Coleman | May , | attendees
Trends
Fabric Selection , Steve Mittman | September , | attendees
New Trends in Green Design, Alexis Audette | September , | attendees
Real Life Kitchens & Baths, Lyn Peterson | June , | attendees
SherwinWilliams Colormix , Jackie Jordan | November , | attendees CEU
The French Influence on Luxury, James Caughman | March , | attendees CEU

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