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<pre>Array ( [var] => cut_url ) </pre> Resume for Elena I. for Advertising / Marketing / PR / Advertising, Marketing & PR in Geneve, Switzerland. Search More Resumes for Advertising / Marketing / PR on Resumark.com #157Y8BUX6
 

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Resume for Elena I. for Advertising / Marketing / PR / Advertising, Marketing & PR in Geneve, Switzerland




Occupation: Advertising / Marketing / PR Industry: Advertising, Marketing & PR
Country: Switzerland City: Geneve
State: Geneve ZIP: 1206



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ELENA ISAYEVA  

Mobile phone: +

Email:  

  Objective:              Marketing, sales and project management, Geneva canton, Switzerland permit B. 

Experience: Feb – July : LVMH Perfumes and Cosmetics, DIOR Brand manager, Ukraine. 

Achievements: 

  • Achieved Dior position in Ukraine in from in ‘ by growing sell out per shop.
  • Developed Business plan and implemented marketing strategies and sales targets, ensured profit achievement in and P&L management.
  • Coordinated value chain: forecasting, ordering, logistic, stock, shipments to clients, instore and consumer activations.
  • Managed Out of Stock issues in outlets decreasing it on % best sellers by developing SMS Stock tool.
  • Increased profitability on POS level by improvement distribution quality on the base of new standards.
  • Prepared and implemented new launches in Fragrances, Makeup and Skin Care using targeted communication mix and different communication channels.
  • Developed CRM Consumers Relations Management approach, collected data base, created and implemented CRM programs.
  • Developed new Job responsibilities for team members and take part in internal Beauty Consultants’ BC segmentation development. Worked out Addict to BC and performance analyzer tools: recruitment, integration, appraisal, training, performance and leaving procedures. 
  • Created and developed Brand marketing team, ensured team performance and effective team collaboration, changed teams structure subordinates persons: sell out team, trade marketing specialist, training manager, financial coordinator, PR specialist.
  • Developed and implemented BC’s motivation retail program for all LVMH PC brands in Dior, Givenchy, Guerlain and Kenzo.
  •  

    July – Jan : JTI Ukraine, Brand manager Glamour SS Gallaher acquisition.

    October – July : Gallaher Ukraine, Brand Manager: LD, Glamour Super Slims. 

    Achievements:

  • Successful launch of new Super Slims cigarettes Glamour and Glamour Perfume pack.
  • Glamour reached position in Super Slims & Slims segments during first year after launch, being one of the most successful launches on the market with the strongest growth trend.
  • Brand positioning and communications development for Ukraine and CIS markets Russia and Kazakhstan.
  • Glamour ATL and BTL platform development based on Couture concept, which is still using by European countries.
  • Created and implemented highly successful national BTL activities in & .
  • FMT national promo team restructuring: initiative, structure development and project implementation.
  • LD brand  relaunch in : pack, positioning, communication and relaunch programs in .
  •  

    July –September : BB Holding, Brand Manager of Versace, Dolce&Gabbana, Moschino, Issey Miyake, J.P.Gautier . 

    Achievements: 

  • Launched new product lines. Optimized assortment and distribution.
  • Created database of consumers. Developed and implemented consumers’ and beauty consultants’ programs.
  •  

    September – March – advertising agency TMA drafts Ukraine, part time job as a promoter.

    Programs: :  Team management program, Paris; Sales techniques and coaching, Kiev.

    :  IMD, Strategic brand planning JTI program, IMD Business school JTI program .

    :  Finance for non financials training; Delivering Fantastic presentations; Negotiation skills &

                Conflict resolution.

    :  Igor Mann, How to be successful marketing director; Leadership success; Communication &

                 Influencing; Working capital; Presentation and communication skills.

    Education:   :  CIM The Charted Institute of Marketing: professional diploma in marketing. 

    – :  Kiev International University, Faculty: International economic relations, Management of

    Commercial and external economic activity; Referent interpreter of English and Japanese.

    Languages:

    PC:

    Driving license:

    References:

    English – fluent; Russian, Ukrainian – native, French – beginner level learning in process.

    Advanced user, MS Office, Internet, Outlook, Microsoft Project, Power Point.

    Category B, own car.

    , additional available upon request.

    Date of birth: ...
    Marital status: Married, no children.

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