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<pre>Array ( [var] => cut_url ) </pre> Resume for Jyotishman G. for Advertising / Marketing / PR / Advertising, Marketing & PR in Leicester, United Kingdom. Search More Resumes for Advertising / Marketing / PR on Resumark.com #1KG3GGC29
 

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Resume for Jyotishman G. for Advertising / Marketing / PR / Advertising, Marketing & PR in Leicester, United Kingdom




Occupation: Advertising / Marketing / PR Industry: Advertising, Marketing & PR
Country: United Kingdom City: Leicester
State: Leicestershire ZIP: LE3 0FJ



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SUMMARY
A proactive and conscientious graduate MBA qualified seeking a role providing challenge and a
good learning curve.ÊA keen learner with a belief in letting the quality of work speak. Personal
forte are discipline, focus and an eye for detail.ÊA well honed practitioner of analytical tools and
having the ability to work in a fast paced, handson, growth oriented work environment as well as
flexible working individually. Longterm goal is to build a career in an MNC in a senior
management role within Marketing. Seeking a role in marketing/ marketing research/analysis with
focus on collecting and analysing information to assist in marketing decision making at strategic
and operational levels.
AREA OF EXPERTISE:
Market Research Qualitative, Quantitative, Marketing Plan, Competitor Analysis, Project
Management, BB and BC Marketing, Direct Marketing, SEO/SEM, Presentations, Report
Writing.Ê
CAREER HISTORY
| | |
|JanPresent |MARKETING FRONTRUNNER NCT |
| |De Montfort University, United Kingdom |
• Contract position from January until September , reporting to the Reader in
Competitive Intelligence and Marketing Strategy with responsibility for market research,
communication and sourcing of funding schemes
• Identified key research questions before ranking suitable funding opportunities
• Brainstormed with colleagues to generate ideas on commercial viability and prospects of
research projects
• Developing a competitive assets grid using MS Excel to document the reagents and
processes utilised for ‘wastewater treatment’ to document the differential advantage vis a vis
competitors
• Creating a database of companies in the manufacturing subsectors based on SIC
classification code and documenting the technology adopted by them for ‘wastewater
treatment’
• Supporting marketing strategy by developing creative materials and resources, including
PowerPoint presentations
|MayNov | MARKETING & STRATEGY ASSOCIATE INTERN |
| | Global Meddata Ltd, United Kingdom |
• Facilitated a market entry strategy and communication plan through extensive market
research on NHS GP clinics, leading to the award of Distinction for this project as part of
MBA internship
• Drove every aspect of this research project, including development of research proposal
after negotiating on key areas, designed and agreed on methodology, designed and coded
questionnaire, and conducted interviews
• Analysed qualitative data with content analysis technique and quantitative data using IBM
SPSS predictive analytics tool, before writing a comprehensive report on environmental and
competitor analysis and subsequent recommendation for market entry
• Investigated changing trends and opportunities after analysing the data for the development
of a creative positioning strategy, incorporating pricing and integrated marketing
communication plan
• Identfied and developed a value proposition for the target market
|Nov June | ASSOCIATE ADVISOR |
| |Wipro BPO Ltd, India |
| | |
• Worked in the outsourced Technical Helpdesk of British Telecom to implement the CRM
strategy support x
• Instrumental in increasing customer satisfaction scores by % as a result of effectively
contributing in meetings and implementation of an innovative CRM strategy for British
Telecom
• Supported change management initiative by actively participating in new technology
implementation processes
• Educated and frequently communicated with team members and promoted tacit knowledge
sharing in formal and informal meetings in order to improve overall performance and related
team scores
| | |
|Mar Mar |HEALTH INFORMATION MANAGER |
| |PMS Infotek, India |
| | |
• Conducted market research on the Healthcare BPO market Transcriptions utilising
qualitative and secondary research techniques
• Key player in the development of company website structure and content, as well as
significant collaboration with an external agency on creating marketing collateral
• Initiated a successful marketing campaign starting with Eshots and followed by lead
generation leading to the acquisition of two lucrative clients
• Raised billing rates by % using professional networking and relationship building
strategies
• Recruited and managed a team of analysts and business associates, maximising
performance through KPI establishment, combined with structured training and development
plans
|Feb Feb | QUALITY ANALYST |
| | Kainscribes pvt Ltd, India |
• Pivotal to the successful transition of process from trial phase to golive through consistent
and constructive feedback utilising MS Excel and graphically using piecharts and histogram
to analyse data, leading to .% accuracy levels and improved company revenues
|Mar Feb | QUALITY ANALYST |
| | CBay Systems India Pvt Ltd, India |
• Utilised CBayflo and Concept workflow tool to analyse and audit medical reports
• Reported on team performance using MS Excel and graphically utilising piecharts,
histograms and line charts
• Trained new employees in transcription and analysis by utilising acquired professional skills
and expertise
• Responsible for transcription and quality control for several US clients, consistently meeting
high standards and deadlines
QUALIFICATIONS
M.B.A.: Masters in Business Administration – ., De Montfort University, UK
Project Distinction: Market research on NHS general practice segment to build a marketing
plan
B.A.: Economics, Ramnarain Ruia College, India
ADDITIONAL SKILLS
• SPSS, Nvivo, MS Access, Word, Excel, PowerPoint, and Marketing Graphics Package
RECENT TRAINING AND DEVELOPMENT
• Qualitative Research Interview Skills at Innovation Centre, De Montfort University, Leicester
• Quantitative Data Analysis using IBMSPSS at Hugh Aston, De Montfort University,
Leicester
REFERENCES ARE AVAILABLE ON REQUEST

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