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<pre>Array ( [var] => cut_url ) </pre> Resume for Tamara A. for Advertising / Marketing / PR / Advertising, Marketing & PR in Lakewood, Washington. Search More Resumes for Advertising / Marketing / PR on Resumark.com #26ZKWD9BS
 

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Resume for Tamara A. for Advertising / Marketing / PR / Advertising, Marketing & PR in Lakewood, Washington




Occupation: Advertising / Marketing / PR Industry: Advertising, Marketing & PR
Country: United States City: Lakewood
State: Washington ZIP: 98499



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TAMARA ANDERSONLOUCKS

CELL:    | EMAIL:   

OBJECTIVE: Innovative and energetic strategist with years of marketing experience seeks director or managerlevel marketing or public relations position or a new career development opportunity. 
 
 
 

CORE COMPETENCIES

  • Advertising

     

  • Agency Management

  • Branding
  • Budget Management

  • Collateral Development 
     
     
  • Contract Negotiation

     

  • Creative Design

  • Direct Mail
  • Program Development

  • Project Management 
  • Public Relations

     

  • Social Media

  • Strategic Planning
  • Trade Shows/Events

  • Website Development 
     
  • SUMMARY OF SKILLS & EXPERTISE

  • Able to identify market segments, niches and potential markets

  • Strategic planning and management of marketing and public relations programs and initiatives

  • Excellent organizational, analytical, and problem solving skills

  • Ability to work independently and proactively in a dynamic and fastpaced environment

  • Define and manage the execution of brand strategy programs

  • Strong project management skills – able to prioritize multiple projects and deadlines

  • Successfully lead crossfunctional teams to reach project objectives and deadlines

  • Excellent communication and presentation skills

  • Effectively manage budgets to $ million 
     
     
     
     

    KEY ACCOMPLISHMENTS

  • Received multiple construction industry awards for excellence in marketing communications.

  • Effectively developed and managed marketing communications programs for divisions approx. products of Fortune company Terex Corporation.

  • Developed highlysuccessful public relations programs, increasing media coverage by % increase varied by company and brand.

  • Lead crossfunctional teams in planning, development and execution of inaugural Terex King of the Dirt Media Days media event; resulted in significant increase in editorial coverage.

  • Developed marketing program to launch Nordic Tugs brand internationally; increased sales by % in first months in a sluggish boat market.

  • Worked with teams to establish new and/or redevelop brand standards; developed brand guidelines; implemented and evangelized brand standards throughout global corporate programs and down to dealer level. 
     
     
     
     
     

    WORK HISTORY

    Owner/Developer ECommerce Website

     /—Current

    ShopWhimsy.com

    Lakewood, Washington

    Developed and manage ecommerce website. Manage inventory, process orders, website content management, search engine optimization, XHTML coding. 

    Marketing Director

     /—/

    Nordic Tugs, Inc.

    Burlington, Washington

    Responsible for the strategic planning, execution and management of all domestic and international marketing initiatives including webbased marketing, boat shows, public relations, advertising, lead management, website development, competitive market research, newsletters, direct mail, collateral development, dealer programs and agency/vendor and budget management. 

    Communications

    Contract Project

     /—/

    Yoh Aviation/The Boeing Company

    Everett, Washington

    Temporary, projectspecific internal communications contract within Boeing’s Production Operations Domain. Hired to develop domainspecific internal communications plan and develop and document internal communications procedures. 

    Marketing Communications Manager

     /—/

    Genie Industries / Terex Corporation

    Redmond, Washington

    Developed and executed internal and external strategic corporate communications programs for Fortune company approximately products, including advertising, public relations, trade shows, collateral development, lead management, newsletters, agency/vendor and budget management. Reviewed international marketing team communication programs for adherence to corporate messaging and brand standards.  

    SelfEmployed Marketing Consultant

     /—/

    Valley Marketing

    Mount Vernon, Washington

    Marketing, public relations and event management consulting business with clients in the manufacturing, retail, educational and marine markets.  

    Public Relations Specialist

     /—/

    US Marine Manufacturer of Bayliner, Maxum & Trophy Boats

    Arlington, Washington

    Developed and executed strategic public relations and corporate communications programs for US Marine brands a division of Fortune company Brunswick Corp. Developed public relations programs, drafted and distributed press releases, evaluated public relations equivalencies, planned and implemented media events and new product launches. Created and wrote Bayliner Country Online customer newsletter and internal team member newsletter. 

    Marketing

    Coordinator

     /—/

       

    Lang Manufacturing

    Everett, Washington 
     
     
     

    SUPPLEMENTAL INFORMATION

    Education

    Associates in Technical Arts

    MultiMedia & Interactive Technology/Web Design

    Skagit Valley College – Mount Vernon, Washington

    Currently Enrolled in Program – Expected Graduation:  Spring  

    Bachelor of Arts Degree Communications

    Western Washington University Bellingham, Washington

    Graduated: Spring  

    Computer Applications/Skills

    Adobe Acrobat, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Dreamweaver, Microsoft Expressions Web, XHTML Coding, Microsoft Access, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Publisher 

    Volunteer

  • Mount Vernon HS Swim Team Parent Booster Club CoFounder and CoPresident – /                

  • Girl Scouts – to : Leader Troop , Service Unit Special Events Coordinator, Service Unit PR Coordinator

  • Asst. Coach, Skagit Valley Girls Fastpitch Junior Softball

  • Coach, Skagit County Girls Fastpitch Minor Softball

  • SedroWoolley High School Technical Advisory Committee – to  


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