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OBJECTIVE: Innovative and energetic strategist with
years of marketing experience seeks director or managerlevel marketing
or public relations position or a new career development opportunity.
SUMMARY OF SKILLS & EXPERTISE
Able to identify market segments,
niches and potential markets
Strategic planning and management
of marketing and public relations programs and initiatives
Excellent organizational, analytical, and problem
Ability to work independently
and proactively in a dynamic and fastpaced environment
Define and manage the execution
of brand strategy programs
Strong project management
skills – able to prioritize multiple projects
Successfully lead crossfunctional
teams to reach project objectives and deadlines
Excellent communication and
Effectively manage budgets
to $ million
Received multiple construction industry awards for excellence in marketing
Effectively developed and
managed marketing communications programs for divisions approx.
products of Fortune company Terex Corporation.
public relations programs, increasing media coverage by
% increase varied by company and brand.
Lead crossfunctional teams
in planning, development and execution of inaugural Terex King of the Dirt Media Days media event; resulted
in significant increase in editorial coverage.
Developed marketing program
to launch Nordic Tugs brand internationally; increased sales by %
in first months in a sluggish boat market.
Worked with teams to establish
new and/or redevelop brand standards; developed brand guidelines; implemented and evangelized brand standards
throughout global corporate programs and down to dealer level.
Owner/Developer ECommerce Website
Developed and manage ecommerce website.
Manage inventory, process orders, website content management, search
engine optimization, XHTML coding.
Nordic Tugs, Inc.
Responsible for the strategic planning,
execution and management of all domestic and international marketing
initiatives including webbased marketing, boat shows, public relations,
advertising, lead management, website development, competitive market
research, newsletters, direct mail, collateral development, dealer programs
and agency/vendor and budget management.
Yoh Aviation/The Boeing Company
Temporary, projectspecific internal
communications contract within Boeing’s Production Operations
Domain. Hired to develop domainspecific internal communications plan
and develop and document internal communications procedures.
Marketing Communications Manager
Genie Industries / Terex Corporation
Developed and executed internal and external
strategic corporate communications programs for Fortune company
approximately products, including advertising, public relations,
trade shows, collateral development, lead management, newsletters, agency/vendor
and budget management. Reviewed international marketing team communication
programs for adherence to corporate messaging and brand standards.
SelfEmployed Marketing Consultant
Mount Vernon, Washington
Marketing, public relations and event
management consulting business with clients in the manufacturing, retail,
educational and marine markets.
Public Relations Specialist
US Marine Manufacturer of Bayliner, Maxum & Trophy Boats
Developed and executed strategic public
relations and corporate communications programs for US Marine brands
a division of Fortune company Brunswick Corp. Developed public
relations programs, drafted and distributed press releases, evaluated
public relations equivalencies, planned and implemented media events
and new product launches. Created and wrote Bayliner Country Online
customer newsletter and internal team member newsletter.
Associates in Technical Arts
MultiMedia & Interactive Technology/Web Design
Skagit Valley College – Mount Vernon, Washington
Currently Enrolled in Program – Expected Graduation: Spring
Bachelor of Arts Degree Communications
Western Washington University
Adobe Acrobat, Adobe Illustrator,
Adobe InDesign, Adobe Photoshop, Adobe Dreamweaver, Microsoft Expressions Web, XHTML Coding, Microsoft
Access, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft
Mount Vernon HS Swim Team
Parent Booster Club CoFounder and CoPresident – /
Girl Scouts – to : Leader Troop , Service
Unit Special Events Coordinator, Service Unit PR Coordinator
Asst. Coach, Skagit Valley
Girls Fastpitch Junior Softball –
Coach, Skagit County Girls
Fastpitch Minor Softball –
SedroWoolley High School Technical Advisory
Committee – to