Tina Olsen
North Kingsbury Street
•
Chicago, Illinois • •
─ Brand Management,
Promotions & Account Management ─
Strategic leader in major
consumer product enterprises, innovating and realizing plans for exceptional
team engagement, profits and savings.
Demonstrate expertise in business
development, operations direction, process improvement, system management,
project management, portfolio and account management, and fiscal oversight.
Specialize in multimedia marketing,
advertising, promotions, and public relations processes for nationwide
impact.
Orchestrate programs through
creation, launch, performance management, and postperformance analysis.
Achieve outstanding brand
awareness through proposal development, delivery of highimpact presentations,
and closure of key deals.
Realize accountspecific promotional
program for targeted consumer, catapulting sales by %.
Secure and maximize critical
business relationships and strategic partnerships.
Orchestrate internal and external
entities to surpass enterprise expectations.
Direct and motivate focused,
cohesive teams.
KEY COMPETENCIES
Corporate Leadership • Strategic
Planning •
Account Turnaround • Campaign Management • Market Expansions
BB & BC • Revenue
Generation & Savings • Research & Analysis • Forecasting • Budget Control • ROI • Reporting
Tool Creation • Database
Management •
Graphic Design •
Creative Initiatives • Market Segmentation
Needs Assessments • Resource
Allocations •
Goal Setting •
Performance Management • Benchmarking
Communications • Presentations • Event
Planning •
Vendor Management • Negotiations • Problem Solving
─ Professional Experience ─
Tina O.,
Chicago, Illinois • – Present
Marketing and business
consulting enterprise.
Project Manager, LivingSocial,
BuyYourFriendADrink.com
Performed excellent training
of Owners and Managers on development of compelling script for attainment
of new business partnerships within alcohol beverage segment. Drafted
strategy for elevation of client brand awareness involving partnership
with social media company. Crafted strategic business plans for presentations,
represented company in sales pitches to potential partner organizations,
and analyzed market data research.
CROWN IMPORTS LLC,
Chicago, Illinois • –
Importer, distributor,
and marketer of fine beer brands across U.S.
Associate Manager,
OnPremise National Accounts Promotions
Demonstrated outstanding
leadership through oversight of as many as Sales Representatives
and control of $.M pointofsale and promotional programming budget
for organization generating annual sales in excess of $M. Drafted
and executed promotional marketing strategies to maximize consumer awareness
and sales in retail environment. Identified national retail partnership
opportunities and oversaw their engagement. Met sales and marketing
objectives in conjunction with strategic account development teams across
total beverage alcohol with concentration in onpremise channel. Produced
presentation materials for internal and external use.
Created and realized accountspecific
promotional program for targeted consumer, catapulting sales by %.
Managed multiple agencies
in creative enhancement of brand awareness in onpremise channel, resulting
in sales boost of % in best month.
Tina O. • • Page
Revised promotional marketing
campaign for account with deeper consumer connection, resulting in turnaround
of year sales decline to revenue increase in excess of %.
Innovated $.M promotional
campaign targeting untapped consumers, resulting in ROI of % with
projected ROI of %.
TERLATO WINES INTERNATIONAL,
Lake Bluff, Illinois • –
Leading seller and
marketer of luxury wines.
Associate Manager
of Marketing Services –
Drafted and drove key
distributor sales and distribution programs while managing as many as
Sales Representatives for organization with annual sales in excess
of $M. Created and executed multibrand and portfoliowide distribution
growth programs. Participated in development of portfolio sales tools
and marketing materials, and applied distributorspecific promotion
expertise to goal development, legal management, promotion budgeting,
payment procedure, and incentive structures. Collaborated with brand
and field sales to customize programs for local market conditions and
distributor policies. Performed postpromotion analysis and reporting
for major distributor and internal sales programs.
Championed trade marketing
campaign targeting Wholesaler Representatives, resulting in program
enrollment of , members and generation of additional sales revenue
of $K.
Formulated inhouse tracking
procedures to measure compliance and performance of major distributor
and internal sales incentive programs to annual savings of $K.
Supervised direct to retail
customer marketing and communications programs to annual savings of
$K.
Refocused ecommerce directtoconsumer
activities to additional channel sales boost of %.
Associate Brand Manager,
Marketing Department –
Assistant Brand Manager,
Marketing Department –
Oversaw % annual sales
growth of superpremium brands with advertising and promotions budget
of $.M and annual sales in excess of $.M. Participated in strategic
planning sessions, supervised design and production of promotional and
marketing materials, and participated in design and execution of sales
and distribution programs for internal district sales force. Created
and produced brand promotions to include trade and consumerfocused
special events. Issued sales and competitive analysis, and prepared
reports in support of market research and planning, as well as promotional
and advertising decisions. Headed preparation for major new product
launch to include pricing, forecasting, and promotional planning.
Applied incentive to % increase
in product sales against YAGO within months.
Administrative Assistant,
Marketing Department
Managed pointofsale
inventory valued at $K to include database administration. Coordinated
documentation for purchasing and delivery of materials and media with
Marketing Department, Warehouse, Traffic Department, and advertising
agencies. Published weekly report for sales and marketing team.
Designed winning presentations
for brands.
Centralized inventory management
for California wineries and Oregon vineyard.
Initiated promotional materials
with office resources, resulting in reduction of outsourcing fee costs.
Additional positions
include Inside Salesperson & Customer Service Representative
with ABC Supply Company.
─ Education ─
B.A., Biology
Lewis University, Romeoville,
Illinois
