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<pre>Array ( [var] => cut_url ) </pre> Resume for Rini A. for Advertising / Marketing / PR / Advertising, Marketing & PR in Hong Kong, Hong Kong (China). Search More Resumes for Advertising / Marketing / PR on #75ORYSHS7

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Resume for Rini A. for Advertising / Marketing / PR / Advertising, Marketing & PR in Hong Kong, Hong Kong (China)

Occupation: Advertising / Marketing / PR Industry: Advertising, Marketing & PR
Country: Hong Kong (China) City: Hong Kong
State: Hong Kong ZIP: 0000

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C, Dragon View       Home:

MacDonnell Road,       Mobile:


Hong Kong        HK ID No. R  


An accomplished marketing management background, encompassing nine years of experience comprising both consumer and business marketing in the media industry digital, print and entertainment.  

Results oriented with allround experience in areas including branding, strategy planning, event management, internet, direct marketing, PR, research, product management and knowledge management. Panregional experience working with teams both overseas and remotely. Excellent multi tasking& time management skills, worked for some of the leading brands –Microsoft, JP Morgan project/ consultancy based, and The Times of India Group. Have the reputation of a manager who is able to inspire, nurture and drive results from the team. 

Core Competencies include:

  • Business Development & Strategic Planning
  • Marketing Program & Design
  • Event Management, Logistics, Sponsorship Tieups & Vendor Relations
  • Media Planning, Advertising & Collaterals
  • Brand Management
  • PR  &Marketing Communications – external & internal
  • Market Research & Database Management
  • Budget Management
  • Measurement Metrics such as ROB, ROI & KPI assessment
  • Project and Resource Management
  • Partnership Developments & Liaisons both External & Internal
  • Staff Hiring, Training, Supervision, Evaluation and Motivation
  • Website Development & Maintenance both Intranet & Internet
  • Team Building & Leadership


    Starcom IP, Hong Kong Till date 

    Digital Strategy Consultant South & North Asia

    Responsible for planning and  implementing  digital strategy for various client campaigns. 

    Microsoft Digital Advertising, Hong Kong  

    Regional Trade Marketing Manager / APAC Head for Marcomm & Events

    Responsible for BB initiatives for entire Asia Pacific

    Key markets being: Australia, China, Hong Kong, India, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand: 

    Marketing, Communications & Brand Manager for APAC

  • Instrumental in global rebranding exercise and solely launching the brand in APAC.
  • Drive awareness and consideration of Microsoft through marketing communications platforms; liaising with advertising agency in production of Trade Ads print and online; production of branded collaterals and merchandise.
  • Conceptualize and implement strategies with the objective of increasing share of advertising wallet of advertising agencies and direct clients.  This included competitor and agency analysis to devise strategy and implementation.
  • Work closely with the Digital Tools team in developing content for the external monthly newsletter going to clients, also maintenance of content on the website.
  • Other responsibilities include evaluation, measurement, customization of strategy to each market, identification and tiering of partners against program activity clients vs prospects, best practice sharing and working with the International partner engagement team to ensure learning across the regions and to enable support
  • Working with the panregional Trade Marketing heads responsible for Research and GoToMarket product strategy and collateral development, the regional sales leads and develop the agenda for partner engagement opportunities. Develop marketing collateral, event materials, localizing marketing content and work with the global team closely.
  • Liaising with PR, sales partners, advertising agencies and clients.
  • Engage Partners advertising agencies, direct clients, sales with multiple touch points and strategies. Strategies include direct marketing, events, sponsorships, eDMs and newsletters.
  • Closely worked with PR agency, press, analysts and regional publications to generate thought leadership articles and in order to achieve maximum positive press coverage.

    Partner Engagement and Events

  • Spearheaded the Events team for APAC with the objective of creating brand awareness; establish client connections & relationship building, prospect and sales generation.
  • Organized global, regional, largescale industry events, roundtable conferences, workshops etc. E.g. International events such as the Cannes Lions Advertising Awards, internal events such as APAC sales conferences etc. about events/year across APAC & Global; Participation ranging from
  • Worked closely with corporate and regional teams for countrybycountry event including formulation of media plans and advertising in regional publications.
  • Hands on implementation of all elements in events such as ideation, budget, sponsorship negotiations, strategy, supplier logistics, vendor management, branding, visibility, hospitality, invitation, event planning, timelines etc. Also manage regional sponsorships with strategic and business partners.
  • Speaker Management Responsible for sourcing external speakers, plugging internal speakers in external events.
  • Budget Responsible for budget planning, allocation and implementation for APAC. Also worked closely with global finance for budgetary control and management for the entire region. This also included ROB scorecards and KPI measurement for the region.

    Economist Intelligence Unit, Economist, Hong Kong , months 

    Consultant Analyst, Marketing

    Project on research, data analysis and strategy formulation

    Rini A.…page

    JP Morgan Chase, Hong Kong , months 

    Consultant Analyst, Competitive Intelligence, Treasury & Securities Services

    During my tenure, I worked on projects mainly involving research, analysis and strategy formulation for Treasury Services.  

    Took a maternity break before this 

    The Times of India Group, Mumbai, India

    The Times Group is the biggest media conglomerate in India, with products such as The Times of India world’s No. English broad sheet in terms of circulation, The Economic Times World’s No financial newspaper, radio Radio Mirchi, television, internet amongst others. 

    Project Manager, Knowledge Management Taskforce, IT

  • Set up a Knowledge management platform BE for the organization
  • Idea formulation, concept development and implementation, branding, website architecture, project management, database management and external benchmarking
  • Evaluation of technological needs within various business processes, and maximizing technological conversions

    Channel Manager,

  • Ideation, concept development, business planning, implementation and execution of the ecommerce website
  • Creation of marketing strategies, content design, site creative, and database development. Managed advertising and promotional activities
  • Devised BC and BB marketing plans, Ecommerce linkages, backend development and product line management. Identified integration/ partnership opportunities and affiliations.

    Product Manager, Times Music

  • Product launches by formulating branding, product positioning, packaging, and pricing strategies
  • Drafted business plans, managed budgets, sales forecasts, market research, decision on creatives and merchandising. Managed and developed marketing programs and other functions such as advertising, event support and online promotions
  • Responsible for the genre “Spiritual” and the “Indian Pop” section of music. Launched about albums successfully in the duration of a year.

    Direct Marketing Manager, Times Music

  • Singlehandedly set up, developed and headed direct marketing for this division.
  • Instituted various channels for DM, developed customer relationships. Managed various media vehicles such as Print, Direct Mail, Cataloging, Telemarketing and Internet. Explored and developed partnerships such as corporate tieups. Set up and managed backend and database software.
  • Achieved revenue growth of % in one year for the Direct Marketing business.
  • Trained executives, each of them were promoted the following year

    Events Manager, Times Events

  • Co headed the Events team for India.
  • Conceptualization and design of events with the objective of promoting various group brands
  • Hands on implementation of all activities involved in any event. Management of supplier logistics, media planning, advertising, strategy formulation, sponsorship tieups and event promotions
  • Events ranging from forums, advertising & marketing quizzes, award ceremonies to televised events.
  • Rini A.…page

    EDUCATION   Masters of Business Administration ,

    Indian Institute of Management, Ahmedabad, India

    Specialized in Marketing 

    Bachelor of Engineering B.E, Textile Tech

    L.D. College of Engineering, Ahmedabad, India

    Gold Medalist and Ranked rd in the University  

    Rini A.…page

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