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<pre>Array ( [var] => cut_url ) </pre> Resume for Susan F. for Advertising / Marketing / PR / Advertising, Marketing & PR in Seattle, Washington. Search More Resumes for Advertising / Marketing / PR on Resumark.com #7GLWG94ZM
 

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Resume for Susan F. for Advertising / Marketing / PR / Advertising, Marketing & PR in Seattle, Washington




Occupation: Advertising / Marketing / PR Industry: Advertising, Marketing & PR
Country: United States City: Seattle
State: Washington ZIP: 98144



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Susan F.

th Avenue S. Seattle, WA

Home: Cell: Email:

Summary  

BusinesstoBusiness and BusinesstoConsumer professional with demonstrated ability to create and

execute multilevel strategies that increase awareness and demand for company products and services.

  • Brand Development & Positioning
  • Customer Marketing
  • Marketing Communications
  • Alliance Partner Management
  • Sponsorship Program Management
  • Event Management & Operations
  • Professional Experience Marketing Consultant Seattle Senior Center, Seattle, WA January – Present
  • Developed membership retention and recruitment programs that included special pricing incentives.
  • Analyzed existing class and activity offerings and recommended additional programs, revised brochure and newsletter formats and copy.
  • Identified local businesses and associations for new sponsorship and donation opportunities.
  • Created specialized training programs for internal staff to improve marketing skills and best practices.
  • Starbucks Account Manager, US, Canada, International Bensussen Deutsch & Associates BDA Woodinville, WA January – May
  • Created regional merchandise program to revitalize consumer interest and broaden awareness for new coffee product. Modified program for national product rollout that included product repositioning, consumer recipe contest, and pointofpurchase revenue opportunities.
  • Implemented biweekly electronic catalog showcasing new and innovative merchandising products relevant to Starbucks marketing promotions.
  • Developed ondemand purchase program with Starbucks Procurement to reduce merchandise costs by % and delivery schedules by %.
  • Introduced merchandisedriven strategies to increase consumer enrollment in Starbucks corporate initiatives – “MyStarbucksIdea” and “Shared Planet”.
  • Relationship development acumen resulted in BDA being selected by Starbucks Coffee International as the only preferred merchandise vendor.
  • Starbucks National Account Director, Canada Retail and Consumer Product Goods

          Passage Events & Promotions, Seattle, WA July – December

  • Responsible for the development and implementation of integrated marketing events and promotional strategies to introduce new beverages in retail and grocery stores throughout Toronto, Vancouver, and Calgary. Strategies increased retail, grocery store, and corporate revenues, promoted brand awareness, and improved consumer perceptions about Starbucks.
  • Managed account P & L, forecasting and budget management, and strategic program development.
  • Fostered individual relationships with Starbucks retail marketing personnel and Consumer Product Goods CPG corporate management which contributed to a % increase in annual program budgets.
  • Developed and managed alliances with city officials, private organizations, and grocery chain headquarters management which reduced retail sponsorship fees % and grocery store sampling fees %. Grocery coffee sales increased % increase for participating stores.
  • Communicated marketing activities with all other internal business units, including the deployment of training programs and best practices for operational field teams.
  • Starbucks National Account Director, US Retail

    Passage Events & Promotions, Seattle, WA June – July

  • Responsible for the development and implementation of integrated marketing events and promotional strategies to introduce new beverages throughout regional U.S. markets. Strategies increased retail store and corporate revenues, promoted brand awareness, and improved consumer perceptions about Starbucks.
  • Managed account P & L, forecasting and budget management, and strategic program development.
  • Fostered individual client relationships with Starbucks regional marketing personnel which contributed to a % increase in annual program budgets.
  • Provided training, mentoring and individualized career development programs for Account Executives throughout the U.S. and communicated marketing activities with all other internal business units, including the deployment of training programs and best practices for operational field teams.
  • Director of Marketing EGE System Sun Control, Inc., Monroe, WA November – October
  • Created brand strategies and plans to reposition highend solar shade systems to consumers, architects, contractors, and commercial/retail dealers nationwide.
  • Developed consumer focused marketing communications programs that included demographic, target market, and competitive analysis, advertising/media placement, direct marketing, collateral development, and trade show participation. Program implementation increased lead generation goals% quarterly.
  • Managed commercial and retail dealer coop advertising and direct marketing programs that grew product distribution and sales throughout the US.
  • Cultivated alliances with Seattle Street of Dreams producers that increased media exposure for EGE System installed products in tradespecific publications.
  • Restructured retail account receivable process increasing collections % for two consecutive years.
  • Supervised retail customer service representatives, implemented best practices and training programs to improve customer satisfaction and communication.
  •  

    Vice President, Marketing and Operations

    Foregger Films, Seattle, WA June – August

    Coproduced “Captain’s Log” The TV Boating Show

  • Created comprehensive marketing strategies for new TV show that included demographic, target market, and competitive analysis, brand development and positioning, public relations activities, direct marketing programs, and website content development. Achieved % coverage in targeted trade publications within months of show introduction.
  • Managed trade show and event participation, contract negotiations, and implemented tradeshow coop marketing programs with other marine focused companies.
  • Negotiated airtime contract with KONGTV and increased commercial placement with other station affiliates at reduced fees.
  • Developed and successfully sold multilevel airtime sponsorship programs.
  • Initiated strategic alliances with state/federal marine agencies and other marinerelated organizations to promote/endorse show, collaborated with U.S. Coast Guard boating safety division to create weekly safety segments.
  • Vice President, Project Management Janet Church & Associates, Seattle, WA March – June

    Clients: RealNetworks, FileNet, Mission Critical Software, and multiple divisions within Microsoft Corporation.

  • Managed executivelevel relationships with agency clients and held full P & L responsibility for accounts.
  • Designed customer reach and retention programs, developed and successfully sold sponsorship programs, managed new product introductions, facilitated focus groups, managed conferences, events, corporate summits, and tradeshows, developed content for client corporate videos and websites.
  • Managed contract negotiations with hotels and convention centers, online and onsite attendee registration, travel and hotel accommodations, food and beverage requirements, and onsite logistics.
  • Supervised project managers and implemented best practices ensuring client expectations, objectives and budgets were met.
  • Vice President, Project Management Kaufer Miller Revell, formerly Reed, RevellPechar Bellevue, WA April – January

    Clients: Attachmate, ImageX, Tally Printer Corporation, Boxlight, Visual Commerce, NetNanny.

  • Managed executivelevel relationships with agency clients and held full P & L responsibility for accounts.
  • Supervised seven account executives and implemented best practices ensuring client expectations, objectives, and budgets were met.
  • Collaborated with account executives to create national marketing and public relations programs that focused on brand development, positioning strategies, and new product introductions.
  • Education and Certification

    University of California at Los Angeles, CA UCLA

    Certified Meeting Planner CMP

    Certified Business Communicator CBC

    Associations/Organizations Present and Past

    Experiential Marketing and Brand Experience Association, Corporate Event Marketing Association CEMA,

    Event Peeps, American Marketing Association, Direct Marketing Association, Master Builder’s Association,

    Built Green, Harwood Community Association


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