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<pre>Array ( [var] => cut_url ) </pre> Resume for Kristi W. for Advertising / Marketing / PR / Advertising, Marketing & PR in Seattle, Washington. Search More Resumes for Advertising / Marketing / PR on #8AJ1CI1FW

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Resume for Kristi W. for Advertising / Marketing / PR / Advertising, Marketing & PR in Seattle, Washington

Occupation: Advertising / Marketing / PR Industry: Advertising, Marketing & PR
Country: United States City: Seattle
State: Washington ZIP: 98115

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Kristi J. W.


MARKETING MANAGEMENT: Communications, Branding/Advertising, Business Development 

Talented, pragmatic senior marketing management professional with diverse and equally strong competencies in marketing/communications, account management, and brand management used to impact the success and growth of multibillion dollar corporations and entities. 

  • Foresighted and innovator leader engineering highimpact communications through multiple mediums such as advertising and marketing campaigns.
  • Organizational expert maximizing limited resources to achieve measurable cost savings while increasing market share, customer satisfaction, and employee productivity and morale.
  • Experienced executive directing projects, strategic planning, analysis, account development, and business development.

    Core Competencies:

    Strategic Marketing Communications Marketing Collateral Market, Program, Business Planning

    Relations Building CrossFunction Collaboration Campaign Development & Production

    Account Relations Distribution Channel Penetration Advertising Campaigns 

    Team Development & Training Business Development  


    Taproot Foundation, Seattle, WA

    Project Manager –Present

    Led a team of marketing professionals to develop a new brand strategy and key messaging for this vital member of Seattle’s social services community. Client: Ryther Child Center. 

    Analyzed current brand, messaging, and audience perceptions while providing a marketing framework for this Tonywinning regional theater’s major web redesign. Client: The Seattle Repertory Theater. 

    Vétérinaires Sans Frontières VSF, Nairobi, Kenya

    Marketing Consultant –

    Broadened company description to better communicate what VSF does allowing them to successfully target new partners, sponsors and donors while expanding the organizations access to larger, more diverse grants. Developed and led workshops with Director and marketing staff, securing internal ownership and support for their successful minilaunch.

  • Strategically repositioned brand identity and key messaging for the East Africa Regional Office.

    Namibian Ministry Of Education, Windhoek, Namibia

    Marketing Consultant –

    Conceptualized brand, logo and key messaging for Tech/Na!, the Ministry’s ICTs in Education Initiative, tailored to multiple audiences: local and international press, national government agencies, partners, donors, and other stakeholders. Formulated launch marketing plan, garnering local and national support while drawing financial backing from international donors and corporations.

  • Seamlessly implemented and engaged a broad range of mediums in the effort, including: website, local/national radio, TV, newspaper, press kits, posters, launch conference, tradeshow, and concert.
  • FANKids, Hoboken, NJ

    Director –

    Spearheaded all aspects of project management, brand strategy, marketing, program implementation, and curriculum development. Developed brand identity, logo and key messaging at startup, tailored for awareness, fundraising, public relations, partnerships, recruitment, and outreach. Benchmarked and led program implementation and logistics for over , students in multiple locations, coordinating sponsors and instructors, while ensuring all city, state and federal compliance.

  • Developed and managed company website, press relations, and story development.
  • Executed communications campaign to capture and maintain support.

    InvisibleHand Networks, Boston, MA

    Marketing Director –

    Developed overall brand identity, key messaging and corporate, subsidiary and product logos. Produced and implemented marketing campaign, including press and analyst tours, tradeshows and events, collateral, training manuals, partner advertising and sales kits, and internal marketing efforts.

  • Cultivated relations with press, analysts, stockholders and venture capitalists; created and distributed quarterly and annual reports; planned stockholder meetings.

    Tradescape/marketxt, New York, NY

    Marketing Manager –

    Oversaw production and implementation of all marketing campaigns, including press and analyst tours, tradeshows and events, collateral, training manuals, partner advertising and sales kits, and internal marketing efforts.   Liaised with the Securities and Exchange Commission and NASDAQ, ensuring compliance of afterhours trading.

  • Maximized success of Tradescape/MarketXT merger, developing new brand identity and key messaging.

    Toptier ad agencies and companies, San Francisco, CA

    Account / Project Manager –

    Managed the development, production and implementation of advertising and marketing programs across multiple departments. Cultivated relationships with clients, understanding their business, challenges, goals and needs.  Integrated client objectives with agency goals and created detailed project plans for each item.

  • Toptier agencies and companies included: J. Walter Thompson, Goodby, Silverstein & Partners, Citron Haligman Bedecarre, Anderson Lembke, EvansGroup, VISAUSA
  • Client brands included: Bank of America, Porsche, VISA, Sprint, SprintInternational, Sony Computers, Microsoft Interactive, MSN, PBSG Backoffice, Pete’s Wicked Ale, The Good Guys!, California Closets, Ortho Lawn & Garden, Paramount Studios and Mexicana Airlines.
  • Education  

    London School of Economics and Political Science, London, England

    Masters of Science Degree, Developmental Studies 

    University of Washington, Seattle, WA

    Bachelors Degree, Communications and Psychology

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