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<pre>Array ( [var] => cut_url ) </pre> Resume for Alison H. for Advertising / Marketing / PR / Advertising, Marketing & PR in New York, New York. Search More Resumes for Advertising / Marketing / PR on Resumark.com #ADV62IMBD
 

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Resume for Alison H. for Advertising / Marketing / PR / Advertising, Marketing & PR in New York, New York




Occupation: Advertising / Marketing / PR Industry: Advertising, Marketing & PR
Country: United States City: New York
State: New York ZIP: 10009



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Alison R. H. ave C | apartment C | NY, NY Cell: .. Email: Qualifications: years of professional advertising experience in consumer and pharmaceutical brands, coupled with years of pharmaceutical industry experience. Diverse background and interests along with thorough attention to detail and broad vision Employment: Account Group Supervisor Regan Campbell Ward, NY, NY Oct present * Managing professional business for the PRADAXAR BoehringerIngelheim brand from unbranded prelaunch phase through launch/approval and branded post launch phases * Provided strategic and creative direction for the development of all launch and DDMAC materials from initial message development, through message and concept testing, and rollout * Responsible for launch integration and planning across all tactical channels print and online media placement, sales materials, convention materials, and nonpersonal promotions Account Supervisor Ogilvy Healthworld, NY, NY Mar Oct * Managed online and offline professional tactics for the CONCERTAR OrthoMcNeil Pediatrics brand * Responsible for integration of consistent messaging and branding across promotional materials including sales force selling tools, inoffice materials, web content, and direct mail * Provided direction and management of tablet PC content, brand guidelines development, redesign of professional website, online media buy, and strategy/content for physician social networking site * Lead account manager responsible for professional promotions for PremarinR Vaginal Cream Wyeth, and SancturaR XR Allergan brands Account Supervisor Medicus, NY, NY Jun Mar * Managed the professional business for the EnfamilR Mead Johnson and CrestR P&G brands * Provided strategic and creative direction to generate creative concepts, sales tools, market research materials, representative communication programs and promotional tactics across traditional channels Senior Account Executive Ogilvy Healthworld, NY, NY Sep May * Developed strategic platforms to extend business into Unilever Health & Wellness portfolio while continuing to manage strategic development and implementation of ongoing programs for Unilever OTC brands * Built independent relationships within Ogilvy network to incorporate targeted healthcare programs into marketing plans for other clients/brands Acct Exec/Asst Acct Exec Ogilvy Healthworld, NY, NY Nov Aug * Assisted with strategic and creative direction for two Unilever products DoveR and allR free clear laundry detergent Unilever to generate creative concepts, and promotional tactics * Worked closely with client to develop and manage multiplatform marketing plans to heighten brand awareness * Managed creative team to generate creative concepts, sales tools, market research materials, representative communication programs and promotional tactics * Coordinated launch and ongoing efforts of the DoveR Sales Force * Managed client professional promotion budget and liaised with all third party services Research Scientist ViroPharma Inc, Exton, PA Sept Oct * Synthetic Organic Chemist managing multiple projects ranging from design to identification of drug candidates. * Assisted Public Relations/ Investor Relations department on special projects including message development, design, and writing of corporate communications Education: Hobart and William Smith Colleges Degree: Bachelor of Science, Biochemistry, June `

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