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<pre>Array ( [var] => cut_url ) </pre> Resume for KONE I. for Advertising / Marketing / PR / Advertising, Marketing & PR in Abobo Té, Cote d'Ivoire (Ivory Coast). Search More Resumes for Advertising / Marketing / PR on Resumark.com #BRUT61WBW
 

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Resume for KONE I. for Advertising / Marketing / PR / Advertising, Marketing & PR in Abobo Té, Cote d'Ivoire (Ivory Coast)




Occupation: Advertising / Marketing / PR Industry: Advertising, Marketing & PR
Country: Cote d'Ivoire (Ivory Coast) City: Abobo Té
State: Abidjan ZIP: 00255



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KONE I.                                TÉL : /    

MARKETING SPECIALIST

ECOLE SUPERIEURE DE COMMERCE D’ABIDJAN

ESCA

Bilingual: FrenchEnglish

years old – single man, two children 

WORK EXPERIENCE

Since October : BRAND MANAGER

UNACOOPECCI: the leader of microfinance in Côte d’Ivoire

In charge of savings products and electronic banking 

October: PROJECT MANAGER

TouchPoint, Sarl: Operational & Trade Marketing agency own business

Business building

  • Writing TouchPoint’ business plan,
  • Setting up the full strategy and vision  to develop TouchPoint,
  • Building a network of modern trade shoppers to sell TouchPoint’s services
  • Managing two brand activities: a new product launch and a promotional activity in supermarkets.
  •  

    : SALES MANAGER

    ALSISERVICES: company specialized in the sale of phone cards, kits, SIMS EVD, promotional packs own company 

    . MANAGEMENT OF THE COMMERCIAL TEAM

  • Recruitment of sellers and appointment to the sales’ zones,
  • Fixation and weekly followup of turnovers objectives,
  • Evaluation and payment of bonuses on sales,
  • Sellers training on mobile phones’ new products.
  •  

    . MARKET SHARE DEVELOPMENT

  • Recruitment of new selling points by signing contracts with managers of phone boxes,
  • Creation of new sales points in order to increase our margin.
  •  

    . STOCK CONTROL

  • Setting up a file on Excel to manage efficiently the stocks,
  • Control and daily inventory of products,
  • Placing necessary orders for the following day.
  •  

    . GENERAL ADMINISTRATION

  • Investments management: rolling stock and office requisites,
  • Setting up working procedures,
  • Negotiation with the suppliers,
  • Analysis and monitoring customers’ claims.
  •  

    . PROFESSIONAL TRAININS:

  • Two training sessions on EVD, organized by MTN on when they were launching this product,
  • One week of practical training on ORANGE eRECHARGE in SanPedro: management of a sale force composed of thirty « mobile coaches ».
  •  

    : BRAND MANAGER

    UNILEVERFWA FRANCOPHONE WEST AFRICA

    . INNOVATION PROJECTS MANAGEMENT

  • Projects leader on margarine brands : launching Blue Band "Good Start " in Côte d’Ivoire, Burkina Faso and Mali,
  • Launching Blue Band in a new market ‘Senegal in November ,
  • Development of a new distribution chain through bakeries in Abidjan and Bamako.
  •  

    . DEVELOPMENT OF BRANDS COMMUNICATION POLICY

  • Elaboration of brands strategy communication with the agency,
  • Designing and development of advertising material,
  • Launching a radio program “My Experience with Blue Band”
  •  

    . DEVELOPMENT OF MARKETING STRATEGY AND ANNUAL ACTIVITY PLAN

  • Definition of marketing strategy by brands and SKU,
  • Elaboration of the marketing activities plan by brand and by country,
  • Definition, monitoring and evaluation of the key performance indicators,,
  •  

    . SETTING UP BRANDS BUDGES,

  • Setting up the sales forecasts by SKU,
  • Definition of the brand budget, by SKU,
  • Budget management.
  •  

    . PROFESSIONAL TRAININS

  • Brand Activation –Abidjan –January
  • Brand Migration –Abidjan –April
  • Brand Communication Lagos Août
  •  

    : PROJECT MANAGER

    “LE GRIOT CONSEILS”: Operational Marketing & Events agency

  • Conception and realization of operational marketing activities,
  • Controlling the budget allocated to this actions,
  • Writing the report to the company that ordered the activity.
  •  

    TRAINING 

    : Qualified of “Ecole Supérieure de Commerce d’Abidjan” ESCA, 

    : Qualified of Brighton University Language Institute, linguistic training program 

    : Mathematic baccalaureate obtained at the “Lycée Scientifique de Yamoussoukro”. 
     

    OTHER INFORMATION 

    Computer science: perfect workmanship of World, PowerPoint, Excel, MS Project, Internet 

    Community life: 

    Association of the students de l' ESCA AEESCA 

    Member of the editorial staff of the school newspaper  

    Hobbies : Football, Cinema... 


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