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<pre>Array ( [var] => cut_url ) </pre> Resume for Janice T. for Advertising / Marketing / PR / Advertising, Marketing & PR in Kansas City, Missouri. Search More Resumes for Advertising / Marketing / PR on #FFIDZPKS9

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Resume for Janice T. for Advertising / Marketing / PR / Advertising, Marketing & PR in Kansas City, Missouri

Occupation: Advertising / Marketing / PR Industry: Advertising, Marketing & PR
Country: United States City: Kansas City
State: Missouri ZIP: 64151

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Janice L. T.

NW th St., Kansas City, MO

day | eve



Hallmark Cards, Inc. Kansas City, MO

Manager Digital Marketing  – present

  • Developed and executed digital marketing strategy and tactics for retail, mass and online channels
  • Achieved % increase in revenue for ecommerce greeting card business
  • Delivered $MM incremental revenue from new customers within day period for Gold Crown Stores through viral online to offline marketing tactics

    siteEDGE Agency Kansas City, MO

    Managing Director  –

    Created and executed business strategy that resulted in x increase in annual revenue within months for interactive agency

    Digital Marketing Strategy & Execution

  • Increased online subscriptions for financial services company by % and net profit per conversion by .x
  • Tactics—persona development, landing page development, conversioncentric copywriting, landing page testing, conversion funnel optimization, search marketing optimization utilizing portfolio theory, affiliate marketing, search optimized press releases, social media marketing and behavioral retargeting.
  • Enhanced longterm viability of VFW by creating system that delivered over , new members per month by targeting  young Internet savvy veterans
  • Tactics—development of micro sites, social media marketing including YouTube contest, radio advertising, paid search, online media buys, search marketing, print advertising
  • Turned an online marketing investment of $, into a profit of over $, in months for BB telecom
  • Tactics—landing page development and geotargeted search marketing and optimization
  • Media Planning & Buying

  • Researched media outlets with eye toward performance and value
  • Ensured timely execution of campaigns
  • Developed and managed CPA, CPC, and CPM media buys across multiple channels
  • Combined traditional and online advertising to build brand and achieve campaign goals

    Campaign Management and Optimization

  • Maintained relationships with various rd party providers to test and optimize sites and campaigns
  • Tested creative graphic and text and landing pages to determine mix that would maximize campaign results
  • Managed client website redesigns as necessary to improve campaign performance
  • Created ad hoc and monthly analysis and reporting on campaign benchmarks and budget
  • Used campaign data to make future budget and channel recommendations
  • Performed ongoing competitive analysis with strategic recommendations for clients

    Project Management

  • Implemented extranet Agency Central to facilitate project planning, internal and external resource management and client collaboration
  • Recruited and managed inhouse and external/remote resources to meet client campaign goals team sizes ranged from – or more depending upon complexity of project

    Nations Media Partners Kansas City, MO

    Managing Director 

  • Provided strategic planning and financial advisory services to wireless and directory publishing companies
  • Worked with management team of Hispanic Yellow Pages startup to build complex operating model of and gotomarket strategy for company across different markets

    Plaza Digital Economy Fund Kansas City, MO

    Vice President  –

  • Evaluated investment opportunities in startup digital media and entertainment companies, conducted due diligence on potential acquisitions and performed valuation analysis and returns modeling to make investment recommendations

    Corporate Strategy/Business Development Consultant Kansas City, MO

    Independent Consultant  –

  • Advised technology companies on sales strategies, fundraising and M&A 
  • Recommended to President & CEO of Technology Company that business model shift from custom software development to webbased subscription model; closed $MM seed round based on new strategy
  • Coached senior management team of Technology Company on developing gotomarket strategy; won $MM in followon financing from original investor
  • Assisted CEO and CFO of StartUp with potential acquisition; reviewed selling memorandum and identified areas of concern that required further due diligence

    Federal Reserve Bank of Kansas City Kansas City, MO

    Assistant Vice President  –

  • Coled team that developed strategy to stem loss of business customers due to poor customer service,  increased competition and changing market dynamics; sparked the creation of the Bank’s first strategic plan
  • Managed risk for $ billion worth of assets as Operating Officer responsible for person Internal Audit division with budget of $. MM

    Hallmark Cards, Inc. Kansas City, MO

    Marketing  –

  • Created new product that yielded % increase in Easter seasonal sales
  • Sales Strategy

  • Developed performancebased financing program to mitigate the decrease in applications for Hallmark store ownership
  • Retail

  • Successfully liquidated years worth of nonperforming inventory in months through combination of merchandising and market driven sales tactics
  • Treasury

  • Utilized domestic and international economic information to develop and execute hedging strategies consistent with risk parameters and business needs; negotiated financing packages with major money center banks on behalf of international subsidiaries

    Goldman Sachs & Co. New York, NY

    Financial Analyst  –

  • Key member of team that secured over $MM in new business during bear market through consultative sales process and development of new financial products


    Harvard Graduate School of Business, Executive Leadership Program 

    Harvard College, B.A. Economics, Cum Laude General Studies 

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