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<pre>Array ( [var] => cut_url ) </pre> Resume for Wendy D. for Advertising / Marketing / PR / Advertising, Marketing & PR in Arlington, Virginia. Search More Resumes for Advertising / Marketing / PR on #FM1T9GMYJ

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Resume for Wendy D. for Advertising / Marketing / PR / Advertising, Marketing & PR in Arlington, Virginia

Occupation: Advertising / Marketing / PR Industry: Advertising, Marketing & PR
Country: United States City: Arlington
State: Virginia ZIP: 22201

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Wendy D.

MBA, RD, LD .. | | Arlington Blvd , Arlington, VA  


SUMMARY: A decade of expertise in strategic planning and tactical execution of nutrition and health marketing campaigns for renowned companies, nonprofits, and government agencies. Diverse background in education, scientific writing, partnership development, event management, research analysis, and media relations. Vast experience in consumer research, product placement, and program execution. Published author and media spokesperson.  

EDUCATION: MBA Concentration in Marketing | Loyola College

            BS Clinical Dietetics and Nutrition | University of Pittsburgh

            Certification Registered and Licensed Dietitian


BETAH Associates, Inc. – Bethesda, MD | Director of Health & Nutrition    /Present        

  • Design and implement marketing and communications strategies, education programs, events, and partnerships targeting consumers, educators, and health care professionals;
  • Served as the project manager for the Weightcontrol Information Network WIN, a national information service of the National Institute of Diabetes and Digestive and Kidney Diseases, NIH;
  • Managed a budget of five million and a team of six;
  • Maintain network of more than medical and health experts for promotion of client campaigns and products;
  • Implement media relations tactics for brand and campaign awareness social media, web content & online promotions;
  • Conduct nutrition and health education trainings for health professionals and health educators;
  • Train health educators on content and implementation of nutrition and health education programs;
  • Develop and implement worksite wellness programs for government agencies, and nutrition education programs for local and state agencies;
  • Monitor and evaluate peerreviewed research for publication development;
  • Write, edit and coordinate distribution for publications targeting health professionals, patients and the general public; and
  • Manage strategic alliances with leading health organizations.

    Ogilvy Public Relations – Washington, D.C. | Account Director     / / 

  • Managed team projects for nonprofits Produce for Better Health Foundation, forprofits Unilever, DuPont, Tropicana, Quaker, and government agenciesFood & Drug Administration, Dept. of Health & Human Services, Centers for Medicare and Medicaid Services and National Institutes of Health;
  • Developed and executed health marketing and education strategies, multifaceted promotion plans, marketing collateral, education materials, web content, local and national events, and partnerships;
  • Served as content expert for nutrition and weightcontrol programs;
  • Implemented programs targeting health professionals, consumers and educators for the HHS, CMS, and NIH;
  • Planned and executed focus groups with health professionals to test campaign concepts;
  • Established relationships with key influencers, subject matter experts, and leading associations in the health sector;
  • Developed media plans and conducted outreach to health media;
  • Established a network of more than health professionals, key influencers and subject matter experts; and
  • Monitored peerreviewed research and coordinated development of publications targeting health professionals.

    U.S. Apple Association – Vienna, VA | Director, Communications & Consumer Health  / / 

  • Directed the marketing and public relations program, and managed a yearly budget of more than $K;
  • Developed biannual strategic plans and program development for the consumer marketing program;
  • Managed and directed operations of the USApple Marketing and Research committees;
  • Administered the consumer health research program, which entailed building relationships with health experts;
  • Developed partnerships with global corporations Sodexho, McDonald’s, Disney & Martha Stewart Omnimedia;
  • Served as nutrition expert and media spokesperson, as well as conducted recipe development and promotion;
  • Developed and posted Web site content and conducted media relations;
  • Created & designed nutrition education materials and collateral for consumers, educators & health professionals;
  • Designed and promoted the yearly USApple Outlook Conference;
  • Represented the association and presented at local and national conferences; and
  • Implemented qualitative and quantitative research, and conducted message development for campaign promotions.
  • HMA Associates – Washington, D.C. | Health Communications Specialist    //
  • Managed projects for Centers for Disease Control & Prevention, Department of Labor, and Federal Trade Commission;
  • Developed marketing, media, and research strategies targeting health professionals and consumers; and
  • Developed media relations tools including press releases, media advisories, video news releases, and broll packages.
  • Food Marketing Institute FMI – Washington, D.C. | Manager, Consumer Affairs               / /
  • Launched and managed a consumer education program, including mentoring and supervising junior staff;
  • Speaker at national and international food and health conferences presenting FMI consumer research reports;
  • Established partnerships with government agencies, cooperative extensions, universities, supermarkets, manufacturers, trade associations, and commodity groups within the food and health industry;
  • Member of the Nutrition and Food Safety Education Task Force, Dietary Guidelines Alliance, American Council for Fitness & Nutrition, and Food Allergies Issues Alliance; and
  • Developed, promoted, and supervised the annual FMI Consumer Affairs Conference.
  • Mercy Medical Center – Baltimore, MD | Clinical Dietitian                  / /
  • Served as nutrition media spokesperson appearing on Maryland Public Television and WBALChannel News; and
  • Evaluated and educated patients on the medical/surgical, pediatric, obstetric and neonatal intensive care units.

    Greenbrier Learning Center | Pro Bono Photographer         

  • Conduct pro bono photography for company website and marketing collateral materials.
  • | Writer, Health and Nutrition        

  • Developed and posted online articles on food, nutrition and health trends.
  • St. Agnes Hospital | Pediatric Weight Loss Instructor        

  • Instructed handson weightloss class for children with exercise physiologists and counselors.
  • Conversant in Spanish
  • Microsoft Word, PowerPoint, Excel, Word Perfect, CisionPoint, Factiva, LexisNexis.
  • Trained in generating accessible Microsoft Office Word and PowerPoint documents.
  • Supermarkets and Nutrition Professionals: A Strategic Alliance. Food Marketing Institute, .
  • Getting Groovy: To get consumers cooking for themselves again, make it simple, fast and fun. Advantage, Oct. .
  • Snack Away: Plenty of options exist for healthier diets in schools. Advantage, July .
  • From the Sands of Time: Will the real food guide pyramid please stand up? Advantage, April .
  • Fighting Obesity: How some supermarkets meet the challenge of fostering a healthier society. Advantage, Jan. .
  • American Dietetic Association: FCP Practice Group, DBC Practice Group Chair, Speakers Bureau
  • American Marketing Association Mentorship Director
  • Washington, D.C. Dietetic Association

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