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<pre>Array ( [var] => cut_url ) </pre> Resume for Muhammad Raheel W. for Advertising / Marketing / PR / Advertising, Marketing & PR in Dubai, United Arab Emirates. Search More Resumes for Advertising / Marketing / PR on #IVTYHGNUT

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Resume for Muhammad Raheel W. for Advertising / Marketing / PR / Advertising, Marketing & PR in Dubai, United Arab Emirates

Occupation: Advertising / Marketing / PR Industry: Advertising, Marketing & PR
Country: United Arab Emirates City: Dubai
State: Dubai ZIP: 00000

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Muhammad Raheel W. Apartment No. , Jumeirah Bay X, Jumeirah Lakes Towers, Dubai, U.A.E.

Mobile: +, Email: , Nationality: Pakistan


Dec –  Outsourced Marketing Consultant – Crafty Bitz, London, UK

Present I am working as marketing consultant for handmade craft products retailer operating in UK from Pakistan, where, I am assisting organization to achieve business growth and to maximize profits for the year.    


  • Conceptualize and conduct comprehensive marketing research to identify the shortfalls in profits.
  • Develop a successful BC marketing strategy to achieve sales targets for the year.
  • Reshape the existing process flow for efficient processing.
  • Interaction with ad agency for artwork design and development.
  • Routine coordination with the sales & finance teams to monitor sales figures.
  • Market intelligence of competitor’s products.
  • Jul –  Officer Marketing – KASB Bank Limited, Karachi, Pakistan Aug  Marketing / Product Management Consumer Banking Group Launched & managed successfully major consumer asset products i.e. Home Loan and Installment Loan under Marketing / Product Management.             Responsibilities:
  • Developed Profit & Loss, Revenue financial forecast for consumer asset products and responsible for its tracking to ensure objectives must successfully achieve.
  • Drafted Business Strategy Plan for consumer products which include business objectives, growth strategy, target allocation to business development team, headcount requirement and revised hierarchy for sales.
  • Developed annual Marketing Plan for both consumer products and responsible for its tracking through marketing results.
  • Performed quantitative portfolio management using customer data and helped product manager for critical decision making in product development / enhancement activities.
  • Periodically enhanced Product Features to increase profits and to stay competitive with competition.
  • Market Research, Market Intelligence and Competitive Scan of competitor’s products.
  • Timely coordinated with ad agency for artwork design, development and printing for campaigns.
  • Developed and conducted Product Trainings to Branch Banking Staff.
  • Routine coordination with other departments i.e. Sales, Finance, Service Quality & Branches.
  • Formulated the overall process flow of products to increase efficiency in processing.   
  • Developed marketing calendar for products.
  • Coordinated the development and implementation of customer service & experience processes for products.
  • Given effective presentations regarding strategy, product innovation to upper management.
  • Apr – Sales Assistant – JD Sports, Bradford, UK


    Worked in London & Bradford in a retail outlet with leading UK specialist sports fashion retailer with over retail stores all over UK. 

  • Assigned and achieved individual sales targets and formulated strategies for repeat purchase in the form of style cards.
  • Performed promotional activities as per the plans given by the leading sports brands i.e. Nike, Adidas, and Puma etc.
  • Planned and performed merchandising on a quick basis to boost sales.
  • Performed, monitored and implemented new strategies in delivery in order to make the overall process more efficient everytime.
  • Responsible for proven firstrate customer service and satisfaction.
  • Performed, organized and monitored massive sale in summer and Christmas.
  • Jan –  Assistant Manager Marketing Crafty Bitz, London, UK Sep    

                Worked in marketing department with largest high quality handmade craft products retailer in UK.

  • Assisted marketing manager in developing and formulating offline and online brand strategies.
  • Conceptualized, performed and analyzed research based projects regarding competitors
  •    prevailing in the market and formulated counter strategies against them.

  • Analyzed about business development opportunities and developed strategies to effectively
  •    enhance business.

  • Closely liaised with various industry related media publications.
  • Planned, designed magazine advertisements and reviewed marketing results.
  • Prepared and presented monthly management reports.
  • Planned and executed international industry exhibitions in Bristol and Birmingham.
  • MAJOR ACADEMIC PROJECTS Masters               A research project based on the effectiveness of the Internet to create and retain offline Dissertation        brand equity that contains thorough analysis of brand strategies of five successful online and offline companies i.e. yahoo, barnesandnoble, iVillage, fogdog and onsale in order to examine the effectiveness of Internet in branding. This research was carried out to assist companies struggling with their online brand management and for those companies who are willing to move from offline medium to cyberspace. Bachelors           Live GPS based tracking system, designed and developed to assist Sea security agencies to Final Year          minimize vulnerabilities in monitoring vessels into certain region of the Sea. Project            Achievement: Project was selected for A.Q. Khan All Pakistan Software Competition &

                     Exhibition held in Islamabad.

    EDUCATION  Sep – University of Bradford, UK

    Dec  Masters in Marketing and Management Specialized in Brand Management  

    Sep – University of Huddersfield, UK

    Aug  Bachelors in Software Computing


    Activities         Histrionics: Acted in Institute drama Circle’s Play ‘Groom’, Yr

    & Interests       Hobbies: Listen to music, cricket, swimming, and professional enrichment.

    Languages     Fluent in English, Urdu and Punjabi References  

    It will be provided upon request. 

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