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<pre>Array ( [var] => cut_url ) </pre> Resume for Laura F. for Advertising / Marketing / PR / Advertising, Marketing & PR in New Orleans, Louisiana. Search More Resumes for Advertising / Marketing / PR on #JIIWJH3EE

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Resume for Laura F. for Advertising / Marketing / PR / Advertising, Marketing & PR in New Orleans, Louisiana

Occupation: Advertising / Marketing / PR Industry: Advertising, Marketing & PR
Country: United States City: New Orleans
State: Louisiana ZIP: 70115

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Laura F.

Chestnut Street

New Orleans, Louisiana




Work Experience
Director of Marketing & Communications

/ /  Arts Council of New Orleans, New Orleans, LA

  • Managed department staff and resources to successfully launch and implement an online arts, entertainment and culture guide for the region. Met or exceeded all goals within budget in the first fifteen months of a thirtysix month grant from the Pew Charitable Trusts and the William Penn Foundation. Developed, planned, and implemented all marketing and public relations functions for the organization. Generated positive, topofmind awareness of the organization's mission and services among consumers and key stakeholders while supporting the organization's membership.
  • VP Business Sales & Strategies/Contract

    / /  The Group, Inc., Townsend/TN, New Orleans/LA

  • Handled all aspects of organization's marketing, business development and public relations as well as strategic alliances with other organization. Advised various organizations, from entrepreneurial to Fortune companies, on business issues such as strategic planning, marketing campaigns and human resource development. Assisted with curriculum development for customized corporate training programs. This position was scaled back to contract work following hurricanes of & , including Hurricane Katrina
  • Marketing Director

    / /  Workforce Alliance, Riviera Beach, FL

  • Developed and provided oversight of nationally recognized $ million marketing plan for this $ million organization. Promotional activities included, but were not limited to broadcast and print advertising development and placement, collateral material development, video production, website development, direct mailings and event marketing. Supervised marketing specialist and provided oversight of nineperson sales and service center. Directed activities of outsourced providers, including video producer, printers, graphic artists, web designer and media representatives. Authored and secured $ million grant to assist economically disadvantaged job seekers. Marketing and management efforts resulted in % increase in name recognition and % increase in service utilization in a single year.
  • Marketing Manager

    / /  Palm Beach County Private Industry Council, Inc., West Palm Beach, FL

  • Managed departmental resources to develop and implement recruitment and public relations campaigns resulting in extensive countywide and national publicity. Designed and developed promotional programs, including: website, posters, flyers, fact sheets, pamphlets, folders, direct mail pieces, community services map, newsletters and annual reports. Secured and managed grant from the Tourist Development Council to conduct national market research study to determine feasibility of developing tourism in the county's most western communities. Managed research study and designed program implementation for incubator program for entrepreneurs. Developed corporatewide training program and manuals as part of training team.

      Asst. VP/Marketing & Sales Director

    / /  Seminole Broadcasting Company, Belle Glade, FL

  • Developed and implemented successful station and community promotions. Designed and published station's media kits. Managed sales and office staff. Set station records for monthly sales and collections.
  • Marketing Officer

    / /  Bank of Belle Glade, Belle Glade, FL

  • Successfully managed image of this $ million bank through effective advertising, public relations and innovative management programs. Launched notable bankwide internal training, marketing, sales and communications programs. Facilitated market research projects, interpreted findings and presented conclusions to Board of Directors. Initiated annual art scholarship program for youth. Managed customer contact and sales staff.  Personally solicited over million dollars in new deposits.
  • Education
    /  Northwood University, West Palm Beach, FL
  • Bachelor's Degree
  • Business Administration with concentrations in marketing; graduated summa cum laude
  • /  Palm Beach Community College, West Palm Beach, FL
  • Associate Degree
  • Business Administration; graduated with presidential honors
  • /  University Of Colorado At Boulder                 , Boulder, CO
  • Certification
  • School of Bank Marketing; honors graduate
  • /  American Institute of Banking, West Palm Beach, FL
  • Certification
  • Completed program with . average
  • Affiliations
    / Present  New Orleans Information Sharing Exchange
  • Founding Member
  • / Present  New Orleans Arts District
  • Marketing Committee Chair
  • / Present  Convention and Visitor's Bureau
  • Committee Member
  • / /  The WorkEssentials Foundation
  • Board of Directors
  • / /  Business Development Board
  • Member
  • / /  Women's Chamber of Commerce
  • Member
  • / /  Assn. of Women in Communications
  • Member
  • / /  Workforce Marketing Consortium
  • Member
  • / /  Enterprise Zone Development Agency
  • Director
  • / /  Chamber of Commerce
  • Director/President
  • Skills
    Skill Name                         Skill Level   Last Used/Experience
  • Brand Management              Intermediate Currently used/
  • Budgeting                            Expert             Currently used/
  • Collateral Materials      Expert             Currently used/
  • Copy Writing                      Expert             Currently used/
  • Direct mail                        Intermediate Currently used/
  • Marketing Research          Intermediate Currently used/
  • Print Advertising            Intermediate Currently used/
  • Public Relations              Expert             Currently used/
  • Public Speaking                Intermediate Currently used/
  • Radio Advertising            Expert             Currently used/
  • Sales Management              Expert              year ago/
  • Strategic Planning          Intermediate Currently used/
  • Television Advertising  Intermediate Currently used/
  • Video Production             Intermediate  year ago/
  • Website Development        Intermediate Currently used/
  • References
  • Available upon request
    Additional Info
    Awards and Achievements:

    *Marketing plan featured as national model

    * Recognized nationally for "best practices" in marketing

    *Recognized by state of Florida for "best practices" in marketing Recognized for "best       practices" in employer service

    *National Association of Workforce Board's Featured Speaker

    *National Association of Counties Featured Speaker

    *"People to Watch in the 's" article selection Palm Beach Post

    *American Institute of Banking Speaking Contest Winner

    *American Institute of Banking Governor's Award


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