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Lane ▪ Darien, CT ▪ ▪
Marketing & Consulting ~ Corporate Communications ~
Fundraising & Networking
professional with sales and marketing experience in industry leading
companies. Interacts cross functionally with multiple levels both internally
and externally to produce results. Diverse background includes expertise
in Marketing, Relationship Management, Corporate Communications, Project
Management, and Fundraising. Extensive experience gained in both the
public and private sector.
Associates William Raveis, Darien, Connecticut
Al Filippone Associates
William Raveis is a premier Real Estate Company located in Darien Connecticut.
High energy, sales and marketing minded role based on relationship
building and networking.
Generate leads for
new buyers and sellers through creative marketing and sales techniques.
Manage all communication
with clients including extensive verbal and written communication.
direct marketing pieces and email blasts in order to generate business
leads and build relationships with clients.
communication strategy, including a weekly blog and internet communication,
to communicate trends in the real estate industry to clients and peers.
Develop and facilitate
creative listing presentations to potential home sellers.
and navigate critical communication on behalf of clients during the
home purchasing process.
Inc., New York, New York
Public Relations/Corporate Communications
a leading mass market brand of cosmetics, skin care, fragrance, and
personal care products. This position interfaced with all levels within
the company and required a high level of communication skill and media
external and internal Corporate Communication relative to building brand
awareness with customers and employees.
facilitated creative and successful employee presentations given by
CEO and President.
decks for Company executives to utilize when communicating to employees
positive relationships with consumer media in order to promote the Revlon
image around the world.
creating Press Releases, Corporate Communications, Executive Speeches
and the Employee Newsletter.
employee initiatives including new products launches for brands in various
HOME PRODUCTS, New York, NY
a division of Springs Industries, is a leading home décor company focused
on products for the bed and bath. This Public Relations
centered role also had strong elements of sales training and development,
employee communication, and meeting development and planning.
all consumer and trade press placements including HOUSE BEAUTIFUL cover
story and fullpage editorials in METROPOLITAN HOME, COUNTRY LIVING,
BETTER HOMES & GARDEN AND COSMOPOLITAN
oversaw production of “Decorating with Sheets” video in association
with House Beautiful and “Why Wamsutta” sales training video.
direct mail pieces for the sales force and customers touting and explaining
sales meetings and press events on an ongoing basis which helped drive
product awareness and meet sales goals.
overseeing and developing the Company’s Charitable Donation Program.
Created and developed
a sales training manual for the instore merchandiser program which
helped to drive sales and increase employee productivity.
COMPANY, New York, NY –
Company is a New York, NYbased PR agency,
with a broad array of industry leading clients.
record of increased sales and new account development.
Placed feature stories,
including two cover stories, for Westvaco Corporation and DuPont Company
and managed new product launches including Paint Scents PaintonPerfume.
High degree of specialization
in consumer and beauty products and home furnishings.
Developed new business
leads, marketing strategies and media lists for new business proposals.
included counseling clients, developing and implementing publicity programs,
writing press releases, pitch letters and monthly activity reports.
and supervised special events and press conferences to generate media
attention for DuPont Company and Dux Interiors.
new business presentations which resulted in acquiring clients such
as Dux Interiors and Duxiana.
contacts at consumer and trade publication which resulted in placements
for Westvaco Corporation, DuPont Company and Delegar.
Stay At Home Mom Present
Continued to cultivate
business skills used in work environment through extensive volunteer
work and active involvement in the community.
Serve on the Board
of Directors for the YWCA in Darien, Connecticut.
Serve on the Board
of Directors for the Darien Community Association.
in the Cystic Fibrosis Foundation including position as CoChair Fundraising
initiatives on behalf of the Cystic Fibrosis Foundation including networking
with organizations and individuals in order to solicit donations to
meet organizations fundraising goals.
on behalf of Tamarack Country Club in Greenwich, Connecticut.
member Middlesex Middle School, Darien, Connecticut.
New Rochelle, New York
PC and Macintosh
Word, Excel, and PowerPoint
and Marketing Skills
and Written Communication Skills