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<pre>Array ( [var] => cut_url ) </pre> Resume for Kyle A. for Advertising / Marketing / PR / Advertising, Marketing & PR in Ankeny, Iowa. Search More Resumes for Advertising / Marketing / PR on Resumark.com #MZCVAYCCN
 

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Resume for Kyle A. for Advertising / Marketing / PR / Advertising, Marketing & PR in Ankeny, Iowa




Occupation: Advertising / Marketing / PR Industry: Advertising, Marketing & PR
Country: United States City: Ankeny
State: Iowa ZIP: 50021



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Kyle A.

SE Clover Ridge Drive Ankeny, IA 

..

EXPERIENCE Meredith Corporation Des Moines, IA Marketing Manager January – January
  • Develop, execute, and lead promotional programs aimed at generating incremental advertiser revenue, consumer involvement and driving traffic to the brand websites; programs result in $, in additional revenue annually
  • Manage crossfunctional projects intended to put Meredith’s Better Homes and Gardens brands first in consumers’ minds in terms of innovation, inspiration, and education
  • Partnered with brand manager in developing brand strategy and new business development
  • Developed and led an overall strategy and implementation plan to address retail cause marketing programs; programs to date have raised over $, for Susan G. Komen for the Cure
  • Assistant Product Manager May – January
  • Partnered with product managers to develop and implement strategic initiatives for $ million Children’s category and $ million Home category
  • Created product plans and promotional programs for licensed brands based on trends and competitive data
  • Worked with crossfunctional teams in development and execution of marketing plans, including advertising, publicity, concept testing, communications to retail accounts and field sales teams, instore merchandising, sales collateral, and trade shows
  • Analyzed sales and marketing information, including syndicated data, to provide forecasts that appropriately reduced risks and maximized sales
  • Product Management Intern May – August Hormel Foods Corporation Iowa City, IA Brand Consultant January – May
  • Evaluated potential line extensions of new Hormel brand to create brand equity and improve image
  • Completed brand valuation and tracked performance of similar products
  • Client adopted the team’s recommendation to move forward with line extension
  • IBM GLOBAL SERVICES Pricewaterhousecoopers CONSULTING Cedar Rapids, IA Consultant/IT Specialist March – November
  • Led releases of OnStar’s Personal Calling call center application, one of which earned OnStar over $, in revenue in five months; managed productivity and aggressive timelines; conducted meetings with internal and client team members
  • Designed, constructed, and tested an interface between CommerceOne’s BuySite application and General Motors’ legacy systems; Received GMTOPS Award, given to outstanding project performer per product release
  • IBM Services Excellence Award Winner, Q; recognizes peak performance; earned while doing client work for Kubota, executives praised work on new credit decisioning application; project achieved: improved system performance tenfold, increased automatic decision rate from % to %, increased business volume by %, new business measured in multiple millions; also received BRAVO Award, recognizes focus, passion, and innovation
  • EDUCATION HENRY B. TIPPIE School of Management, University OF IOWA Iowa City, IA Master of Business Administration, Marketing, GPA: ./. May
  • President, Graduate Marketing Association
  • Graduate Assistantships: John Pappajohn Entrepreneurial Center, MBA Career Services
  • UNIVERSITY OF SOUTH DAKOTA Vermillion, SD Bachelor of Computer Science  December
  • Funded education by working + hours per week
  • ADDITIONAL INFORMATION
  • Experience with Nielsen BookScan, SPSS, Omniture, IRI Builders System, IRI BehaviorScan, MS Office
  • Member, University of Iowa MBA Association
  • Enjoy golf, photography, grilling and brewing; devout fan of the Steelers, Mets, Gators and Hawkeyes

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