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<pre>Array ( [var] => cut_url ) </pre> Resume for Tiffany C. for Advertising / Marketing / PR / Advertising, Marketing & PR in Hong Kong, Hong Kong (China). Search More Resumes for Advertising / Marketing / PR on Resumark.com #OI16CUB84
 

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Resume for Tiffany C. for Advertising / Marketing / PR / Advertising, Marketing & PR in Hong Kong, Hong Kong (China)




Occupation: Advertising / Marketing / PR Industry: Advertising, Marketing & PR
Country: Hong Kong (China) City: Hong Kong
State: Hong Kong ZIP: 10000



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Curriculum Vitae
Tiffany C.
Current location: China / Hong Kong
Email: /
Mobile: +
+
Personal Statement
After twelve years in the online gaming and ecommerce industry, I have developed a plethora of
experience, indepth knowledge, and a broad range of skills in marketing. Spending time with
various market leaders in the UK has also allowed significant growth of my management and
leadership skills. Last year, I have been working as a marketing consultant for two gaming
companies in Manila, Philippines and an Australian digital signage network provider in Shenzhen.
I am now looking for a new job opportunities and am totally flexible with the location.
Education
MA Marketing Management
The University of Derby UK
Master thesis obtained a Distinction Award.
BA Business Administration
The University of Derby UK
National Certificate in Business Studies
Unitec Institute of Technology New Zealand
Hong Kong Advanced Level Examination
Hang Seng School of Commerce Hong Kong
Work Experience
Caelum International Based in Shenzhen, China April Present
Position: Marketing Director
My responsibilities of this role within include;
Building and working hand in hand with company CEO for marketing and business
development strategies
Manage all aspect of the business as whole including Human Resource Management
Managing all activities on the DOOH network in the western Australia and China
Building the China Hotel DOOH network
Plan, implement and manage all sort of online and offline marketing activities including
exhibition events, online & offline marketing campaigns, media buying
Research and post campaigns analysis
CWC Gaming Based in Manila, Philippines July – September
Position: Account Manager
I left the company two months after joining due to the unexpected change of the role’s original
duties and the terms of the remuneration package, which was agreed on the contract.
Asian Logic Ltd Based in Manila, Philippines February May
Position: Marketing Consultant four months Consultancy agreement
During the consultancy project, I helped refine the online marketing activities for Dafa.com
and Dafapoker.com. My role included: revising and setting up effective SEO & PPC strategies;
giving advice on online media buying and promotion; building up an auto CRM journey as well as
a complete online CRM strategy; giving advice on affiliate marketing and researching new
opportunities to grow its market share in Asia. I have also completed a marketing plan to grow its
Sport Betting business in the Philippines
Talarius Ltd, UK Division Based in the UK December – January
Position: Interactive Marketing Manager
The main duty in this role was to manage all aspects of the marketing activities for the new online
proposition of Talarius Ltd Quicksilvergames.com.
Responsibilities:
• Online acquisition campaigns including mediabuying for online display banners & PPC
campaigns
• Managed the implementation of the SEO strategies
• Implemented and managed all affiliates activities and networks including Affiliate future,
Webgains as well as the inhouse affiliate system
• Set up and monitored the auto CRM journey. Implemented the CRM campaigns including
retention / reactivation / cross selling / conversion
• Onsite promotions from ideas, creative design, web content, implementation and on
going & post campaigns review
• Point of Sale promotions for around Quicksilver land base Arcade slots shops in the
UK
• Social Network Marketing
• Marketing analysis included KPI analysis, budget planning and performance review for
promotions, media buying, CRM and affiliates
Gala Coral Group PLC Based in the UK January – December
Position: Gaming Marketing Executive Ecommerce
After engaging in the emerging markets for over seven years, I had decided to take on this pure
UK and European marketing role in order to gain a complete portfolio of my experience in the e
gaming industry. Due to the absence of the Head of Gaming Marketing and Affiliate manager, I
was fully responsible for all affiliate activities and high level media buying decisions on top of my
original role as a Marketing executive.
Responsibilities:
• Fully responsible for all media buying campaigns & schedule planning including PPC,
PPM, CPC and CPA
• Set up, managed and reviewed all onsite promotions across all gaming sites under Gala
Coral brand including eurobet.com. coral.co.uk, galacasinos.co.uk and galapoker.co.uk
• Fully responsible for all CRM campaigns including reactivation, retention, customer
journey and VIPs
• Managed affiliate activities across all brands, campaigns and performance reviews,
including affiliate networks and direct affiliates
• Direct Mail campaigns e.g. Deal or No Deal, Monopoly MegaJackpot Slots for
eurobet.com, coral.co.uk, galacasino.co.uk and galabingo.co.uk
• Organized crosschannel sales promotion activities for Gala Coral British Poker Tour
event and POS around the nation
• Fully responsible for the website content for all sites under Gala Coral group
• KPI analysis & budget planning
Sportingbet PLC Based in the UK April – October
Position: Marketing Manager
Responsibilities:
• Developed and implemented the marketing strategies including budget forecasted,
monitoredÊtheÊmarketing spent and performance analysisÊin order to achieve revenue
target
• Negotiated directly with suppliers and agents for all offline and online media buying
activities for the Far East market
• Ongoing research on the gaming markets including market trends and competitors
analysis
• Set up, implemented and managed all marketing & promotion campaigns to make sure a
smooth delivery for all activity in the Far East region. Campaigns included national press,
magazines, sponsorship, promotions and direct mail.
• IdentifiedÊpotential markets to grow the business
• Managed the online and offline affiliate activities
• Managed and implemented the CRM strategies
• Content management for the Chinese websites and marketing materials
• Fully responsible for the customer service operation, payment transactions, recruitment &
training, etc for the Far East market
• Managed and be the ‘First of contact’ for the European marketing partnersÊof
Sportingbet by giving marketing and promotion advice in order to ensure each
marketÊachievedÊtheir profit target.
Betfair Ltd Based in the UK May – April
Position: Far East Department Team Leader
I started as a customer service operator for the English market. Betfair was a newly formed
company at the time and it was only employees when I joined. During my first months with
Betfair, I was working with the IT and Development team for launching the Chinese websites for
Betfair. I was then promoted to the Team Leader position.
Responsibilities:
• Managed the Far East operation team of , which involved telephone betting & customer
services.
• Managed the Chinese websites content and the translation of the marketing materials,
• Worked with the Business Development team on the research for the Far East market in
order to grow the business
• Managed and implemented the marketing and promotion campaigns for the Far East
region
Ladbrokes Ltd Based in the UK October – June
Position: Far East Desk Operator
My experience gained at Ladbrokes provided a solid starting point for my Career in the gaming
industry. My responsibilities in this role included handling telephone betting, customer enquiries,
translation for website content and marketing materials for the Chinese market.
Interests and Other Information
Marketing tools:
• Oracle Data System
• All kinds of interactive marketing tools, i.e. Connextra, etc.
• All kinds of interactive CRM tools i.e. Emailvision, etc.
• Webtrend
• Hitwise
• Google Analytics,
• AdWords
• Wordpress
Computer skills:

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