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BETH L. B.
• E • W ..com
TMP WORLDWIDE ADVERTISING
TMP Worldwide Advertising
& Communications is the world’s largest independent
recruitment advertising agency and the only recruitment advertising
agency recognized among the top U.S. agencies.
Managed and developed
strategic solutions in conjunction with the assigned account team, which
included creative development, interactive solutions, social media strategies,
email marketing campaigns, media negotiations, employer branding, and
billing. Produced several applicants for clients, which resulted
in many company hires.
grew assigned accounts to ensure client retention through utilization
of best practices, industry research, campaign management, and strategic
satisfaction with every aspect of the agency through excellent customer
service and effective account team management.
more than $ million in billings for multiple clients’ recruitment
Tula Communications was a marketing
and communications firm in Atlanta, GA.
an infant entertainment launch, a restaurant opening, the launch of
Peroni into the Atlanta market as well as additional projects. Fast
track promoted from Account Coordinator to Account Manager.
types of projects for clients such as FOX Sports Grill, Sony Wonder,
Hands On Network, and SWI Consulting.
media coverage of consumer events in network TV and local radio resulting
in more than ,, of nonpaid media
and logistics of consumer events resulting in attendance of more than
Planned and created
events while interacting with clients and vendors in a professional
Staff Members in activation of accounts over the course of months.
Gained PR and media
relations experience in areas of pitching, media tracking, grassroots
marketing coordination and writing of press documents
brainstorms, managed project timelines and budgets, and assisted in
writing project plans and pitches.
PHILIPS CONSUMER ELECTRONICS
and coordinated production for monthly electronic internal newsletter.
Planned and facilitated employee events. Communicated with various
organizations for community donations. Documented media coverage for
internal database sharing, assisted in media reviews program.
media monitoring and clip report while working for Philips’ agency
Manning Selvage & Lee.
Attended press conference
and gave media tours at Holidays in June Consumer Electronics Show
that resulted in numerous media placements for Philips’ products.
METRO ATLANTA YMCA
efforts for Partner With Youth annual campaign, created testimonials
Assisted in coordination
of annual Good Friday Breakfast, which resulted in more than attendees.
Planned and coordinated
events at Covington Family YMCA for entire summer day camp calendar
as well as designed signage for events. Wrote media advisories,
news release and edited website content.
Bachelor of Arts, Economics
and Management May
Bachelor of Arts, Spanish
Briton Award Scholarship;
Dean’s List GPA of . or above
Member of the Albion
College Lacrosse and Ice Hockey teams