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N. Monroe St. Apt.
, Arlington, VA
Ph: .. Email:
Creative digital marketing professional
with years experience overseeing consumer marketing initiatives and
achieving concrete results for top brands. Intellectually driven and
strategically focused in guiding organizations in the digital space
to effectively achieve marketing and business objectives. Passionate
and solutionsoriented leader and team player with experience working
across multiple product divisions and functional teams.
Provide clients with strategic and measurable
digital solutions that engage key audiences and address pressing communications
Consulting nonprofits and
BtoB firms on social media engagement strategies.
Account Director May – May
Provided account leadership and developed
digital marketing strategies for Marriott, RitzCarlton, Royal Caribbean,
Delaware North Companies, Bermuda Tourism and Lennar Home Builders.
Led six client accounts comprised
of crossfunctional team members for paid search marketing PPC,
search optimization SEO, rich media, web development and analytics.
Oversaw P&Ls and maintained average target profit margins greater
Worked with account teams
to ensure that development and implementation of recommended solutions
aligned with clients’ domestic and international business objectives;
resulted in increased lead generation driving over $+million in online
sales for clients.
Oversaw analysis and reporting;
worked closely with analytics teams to track online marketing activities
to goal. Developed scalable client dashboard to display multiple KPIs
for over + properties.
Fostered strong client relationships
and earned high satisfaction ratings. Grew client account from
properties to over properties, generating over $. million in
Account Director Dec – May
Sr. Client Services Manager/
Led the strategic direction and growth
of online marketing initiatives and website experiences for + hospitality
clients including top brands such as Marriott, Hilton, Starwood, IHG
Delivered over $ million
in booked sales for clients through integrated online customer acquisition
and CRM campaigns across multiple digital channels.
Provided strategic insight
and recommendations to hotel management teams detailing costeffective
solutions to increase online awareness, conversion, acquisition, retention
Oversaw integrated online
marketing projects – website, SEM, advertising, email and social media
monitoring – through complete lifecycle development, execution &
analysis to meet business objectives.
Managed and mentored six account
supervisors and led crossfunctional teams comprised of media buyers/managers,
SEO/copywriters, web designers and web developers. Oversaw SEM and digital
advertising budgets totaling $+million.
Evaluated websites and campaign
performances using Omniture, Google Analytics and inhouse tools.
TIme Warner Inc.
America Online, Dulles, VA
Program Manager, Internet Marketing April
Responsible for planning, management
and performance of customer acquisition/upsell programs to drive sales
and increase revenue across multiple product divisions.
Worked jointly with internal
AOL product teams AOL Narrowband, AOL Broadband and Netscape Dialup
to implement successful acquisition programs.
Tested and optimized marketing
programs, delivering , new and upgraded subscription accounts.
Tracked performance, prepared
monthly forecasts and reported results, key initiatives and progress
toward goal to management.
Discovery Communications, Inc.,
Silver Spring, MD
Producer, Interactive Media Sept
Associate Producer, Interactive Media
Managed online editorial content and
marketing strategies for travelchannel.com to build brand loyalty and
extend the brand online.
Managed editorial direction
and production of web content to enhance the audience experience with
Travel Channel brand; helped generate over $ million in online ad
Oversaw content project budgets;
supervised creative agencies, content writers and internal web designers
Negotiated licensing deals
with travel content vendors Fodors.com and Whatsonwhen.com and managed
content integration into Travel Channel web site, adding value and expanding
site’s online offerings.
Established strong working
relationships with Travel Channel’s onair marketing team. Managed
integration of calltoaction messaging on TV shows and commercials
to promote travelchannel.com; helped generate awareness and over one
million average weekly pageviews.
Managed online consumer engagement
programs i.e. sweepstakes, video contests and mobile games supporting
milliondollar advertising campaigns and national marketing initiatives.
Integrated contests and optin newsletter registration to support member
acquisition goals; helped grow newsletter database to over , members
and increased monthly web site traffic.
Norrell Information Services,
Analyst, Online Staffing Solutions Aug
Managed online recruiting efforts for
this dynamic regional technical staffing company.
Researched and evaluated current
online recruiting practices and presented key findings to management.
Proposed methods of improvement were overwhelmingly accepted, resulting
in implementation of new processes to establish efficiency and help
Collaborated as part of team
to develop an operations plan to test a major online career site, with
potential to streamline online recruiting efforts for offices in the
MidAtlantic, Texas and New York.
National Cable TV Association,
Asst. Director, Research and Policy
Analysis Jan – Nov
Research Assistant, Research and Policy
Managed print publications and electronic
media for the research department of this national association representing
the cable television Industry.
Oversaw production of cable
industry directories featuring companies and associations worldwide.
Streamlined production process by building database with customized
interface design, data query and reporting. Reduced publishing costs
by hiring new printing firm.
Researched and proposed an
online strategy to supersede Association’s limited and cumbersome
Prodigy site; influenced development of web site to support public relations
campaigns and trade shows.
Duke University, BA
University of Maryland
Professional Courses: Marketing Policies & Strategies, Financial
Hospitality Sales and Marketing
Arlington Food Assistance Center –
Duke Alumni Club of Washington, DC –
Board Member & Community Service Chairperson