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<pre>Array ( [var] => cut_url ) </pre> Resume for robert D. for Advertising / Marketing / PR / Advertising, Marketing & PR in Arlington, Virginia. Search More Resumes for Advertising / Marketing / PR on Resumark.com #PU4CMGLBG
 

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Resume for robert D. for Advertising / Marketing / PR / Advertising, Marketing & PR in Arlington, Virginia




Occupation: Advertising / Marketing / PR Industry: Advertising, Marketing & PR
Country: United States City: Arlington
State: Virginia ZIP: 22201



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Robert D.

N. Monroe St. Apt. , Arlington, VA    
Ph: ..  Email:
 

Twitter: digitalD.   Linkedin:  

Professional Profile

Creative digital marketing professional with years experience overseeing consumer marketing initiatives and achieving concrete results for top brands. Intellectually driven and strategically focused in guiding organizations in the digital space to effectively achieve marketing and business objectives. Passionate and solutionsoriented leader and team player with experience working across multiple product divisions and functional teams.

 
pROFESSIONAL Experience

 
b
ngauged, Arlington, VA 
Managing Partner               June Present

Provide clients with strategic and measurable digital solutions that engage key audiences and address pressing communications challenges.

  • Consulting nonprofits and BtoB firms on social media engagement strategies.
  •  

    iCrossing, Reston, VA 

    Account Director May – May

    Provided account leadership and developed digital marketing strategies for Marriott, RitzCarlton, Royal Caribbean, Delaware North Companies, Bermuda Tourism and Lennar Home Builders.

  • Led six client accounts comprised of crossfunctional team members for paid search marketing PPC, search optimization SEO, rich media, web development and analytics.  Oversaw P&Ls and maintained average target profit margins greater then %.
  • Worked with account teams to ensure that development and implementation of recommended solutions aligned with clients’ domestic and international business objectives; resulted in increased lead generation driving over $+million in online sales for clients.
  • Oversaw analysis and reporting; worked closely with analytics teams to track online marketing activities to goal. Developed scalable client dashboard to display multiple KPIs for over + properties.
  • Fostered strong client relationships and earned high satisfaction ratings.  Grew client account from properties to over properties, generating over $. million in agency revenue.
  •  

    TIG Global, Washington, DC 

    Account Director Dec – May

    Sr. Client Services Manager/ Acting Director 

    Led the strategic direction and growth of online marketing initiatives and website experiences for + hospitality clients including top brands such as Marriott, Hilton, Starwood, IHG and Wyndham.

  • Delivered over $ million in booked sales for clients through integrated online customer acquisition and CRM campaigns across multiple digital channels.
  • Provided strategic insight and recommendations to hotel management teams detailing costeffective solutions to increase online awareness, conversion, acquisition, retention and revenue.
  • Oversaw integrated online marketing projects – website, SEM, advertising, email and social media monitoring – through complete lifecycle development, execution & analysis to meet business objectives.
  • Managed and mentored six account supervisors and led crossfunctional teams comprised of media buyers/managers, SEO/copywriters, web designers and web developers. Oversaw SEM and digital advertising budgets totaling $+million.
  • Evaluated websites and campaign performances using Omniture, Google Analytics and inhouse tools.
  •  

    TIme Warner Inc. America Online, Dulles, VA

    Program Manager, Internet Marketing April – Nov

    Responsible for planning, management and performance of customer acquisition/upsell programs to drive sales and increase revenue across multiple product divisions.

  • Worked jointly with internal AOL product teams AOL Narrowband, AOL Broadband and Netscape Dialup to implement successful acquisition programs.
  • Tested and optimized marketing programs, delivering , new and upgraded subscription accounts.
  • Tracked performance, prepared monthly forecasts and reported results, key initiatives and progress toward goal to management.
  •  

    Discovery Communications, Inc., Silver Spring, MD

    Producer, Interactive Media Sept – Nov

    Associate Producer, Interactive Media 

    Managed online editorial content and marketing strategies for travelchannel.com to build brand loyalty and extend the brand online.

  • Managed editorial direction and production of web content to enhance the audience experience with Travel Channel brand; helped generate over $ million in online ad sales revenue.
  • Oversaw content project budgets; supervised creative agencies, content writers and internal web designers and developers.
  • Negotiated licensing deals with travel content vendors Fodors.com and Whatsonwhen.com and managed content integration into Travel Channel web site, adding value and expanding site’s online offerings.
  • Established strong working relationships with Travel Channel’s onair marketing team.  Managed integration of calltoaction messaging on TV shows and commercials to promote travelchannel.com; helped generate awareness and over one million average weekly pageviews.
  • Managed online consumer engagement programs i.e. sweepstakes, video contests and mobile games supporting milliondollar advertising campaigns and national marketing initiatives. Integrated contests and optin newsletter registration to support member acquisition goals; helped grow newsletter database to over , members and increased monthly web site traffic.
  • Norrell Information Services, Alexandria, VA

    Analyst, Online Staffing Solutions Aug – June

    Managed online recruiting efforts for this dynamic regional technical staffing company.

  • Researched and evaluated current online recruiting practices and presented key findings to management. Proposed methods of improvement were overwhelmingly accepted, resulting in implementation of new processes to establish efficiency and help reduce costs.
  • Collaborated as part of team to develop an operations plan to test a major online career site, with potential to streamline online recruiting efforts for offices in the MidAtlantic, Texas and New York.
  • National Cable TV Association, Washington, DC

    Asst. Director, Research and Policy Analysis Jan – Nov

    Research Assistant, Research and Policy Analysis 

    Managed print publications and electronic media for the research department of this national association representing the cable television Industry. 

  • Oversaw production of cable industry directories featuring companies and associations worldwide. Streamlined production process by building database with customized interface design, data query and reporting. Reduced publishing costs by hiring new printing firm.
  • Researched and proposed an online strategy to supersede Association’s limited and cumbersome Prodigy site; influenced development of web site to support public relations campaigns and trade shows.
  • Professional Training & Education  

    Education

  • Duke University, BA
  • Professional Training

  • University of Maryland  Professional Courses: Marketing Policies & Strategies, Financial Management
  • Association Membership

  • Hospitality Sales and Marketing Association International
  • Community Service  

    Arlington Food Assistance Center – Volunteer 

    Duke Alumni Club of Washington, DC – Board Member & Community Service Chairperson  


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