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C, Dragon View Home:
MacDonnell Road, Mobile:
Hong Kong HK ID No. R
marketing management background, encompassing nine years of experience
comprising both consumer and business marketing in the media industry
digital, print and entertainment.
with allround experience in areas including branding, strategy planning,
event management, internet, direct marketing, PR, research, product
management and knowledge management. Panregional experience working
with teams both overseas and remotely. Excellent multi tasking&
time management skills, worked for some of the leading brands –Microsoft,
JP Morgan project/ consultancy based, and The Times of India Group.
Have the reputation of a manager who is able to inspire, nurture and
drive results from the team.
& Strategic Planning
Logistics, Sponsorship Tieups & Vendor Relations
Advertising & Collaterals
Communications – external & internal
& Database Management
such as ROB, ROI & KPI assessment
Project and Resource
& Liaisons both External & Internal
Staff Hiring, Training,
Supervision, Evaluation and Motivation
& Maintenance both Intranet & Internet
Team Building &
Starcom IP, Hong Kong
August Till date
Digital Strategy Consultant
South & North Asia
Responsible for planning and
implementation of digital strategy for various client campaigns.
Microsoft Digital Advertising,
Hong Kong Jan Dec
Regional Trade Marketing
Manager / APAC Head for Marcomm & Events
Responsible for BB initiatives
for entire Asia Pacific
Key markets being: Australia,
China, Hong Kong, India, Japan, Korea, Malaysia, Philippines, Singapore,
Communications & Brand Manager for APAC
global rebranding exercise and solely launching the brand in APAC.
and consideration of Microsoft through marketing communications platforms;
liaising with advertising agency in production of Trade Ads print and
online; production of branded collaterals and merchandise.
implement strategies with the objective of increasing share of advertising
wallet of advertising agencies and direct clients. This included
competitor and agency analysis to devise strategy and implementation.
Work closely with
the Digital Tools team in developing content for the external monthly
newsletter going to clients, also maintenance of content on the website.
include evaluation, measurement, customization of strategy to each market,
identification and tiering of partners against program activity clients
vs prospects, best practice sharing and working with the International
partner engagement team to ensure learning across the regions and to
Working with the
panregional Trade Marketing heads responsible for Research and GoToMarket
product strategy and collateral development, the regional sales leads
and develop the agenda for partner engagement opportunities. Develop
marketing collateral, event materials, localizing marketing content
and work with the global team closely.
Liaising with PR,
sales partners, advertising agencies and clients.
advertising agencies, direct clients, sales with multiple touch points
and strategies. Strategies include direct marketing, events, sponsorships,
eDMs and newsletters.
Closely worked with
PR agency, press, analysts and regional publications to generate thought
leadership articles and in order to achieve maximum positive press coverage.
Engagement and Events
Events team for APAC with the objective of creating brand awareness;
establish client connections & relationship building, prospect and
regional, largescale industry events, roundtable conferences, workshops
etc. E.g. International events such as the Cannes Lions Advertising
Awards, internal events such as APAC sales conferences etc. about
events/year across APAC & Global; Participation ranging from
Worked closely with
corporate and regional teams for countrybycountry event including
formulation of media plans and advertising in regional publications.
Hands on implementation
of all elements in events such as ideation, budget, sponsorship negotiations,
strategy, supplier logistics, vendor management, branding, visibility,
hospitality, invitation, event planning, timelines etc. Also manage
regional sponsorships with strategic and business partners.
Responsible for sourcing external speakers, plugging internal speakers
in external events.
for budget planning, allocation and implementation for APAC. Also worked
closely with global finance for budgetary control and management for
the entire region. This also included ROB scorecards and KPI measurement
for the region.
Intelligence Unit, Economist, Hong Kong June
Consultant Analyst, Marketing
research, data analysis and strategy formulation
JP Morgan Chase, Hong
Kong July Jan
Consultant Analyst, Competitive
Intelligence, Treasury & Securities Services
During my tenure,
I worked on projects mainly involving research, analysis and strategy
formulation for Treasury Services.
Took a maternity break
The Times of India Group,
Mumbai, India May Oct
The Times Group
is the biggest media conglomerate in India, with products such as The
Times of India world’s No. English broad sheet in terms of circulation,
The Economic Times World’s No financial newspaper, radio Radio
Mirchi, television, internet indiatimes.com amongst others.
Project Manager, Knowledge
Management Taskforce, IT
Set up a Knowledge
management platform BE for the organization
concept development and implementation, branding, website architecture,
project management, database management and external benchmarking
Evaluation of technological
needs within various business processes, and maximizing technological
Channel Manager, timesmusic.com
development, business planning, implementation and execution of the
Creation of marketing
strategies, content design, site creative, and database development.
Managed advertising and promotional activities
Devised BC and
BB marketing plans, Ecommerce linkages, backend development and product
line management. Identified integration/ partnership opportunities and
Product Manager, Times
by formulating branding, product positioning, packaging, and pricing
plans, managed budgets, sales forecasts, market research, decision on
creatives and merchandising. Managed and developed marketing programs
and other functions such as advertising, event support and online promotions
the genre “Spiritual” and the “Indian Pop” section of music.
Launched about albums successfully in the duration of a year.
Direct Marketing Manager,
set up, developed and headed direct marketing for this division.
channels for DM, developed customer relationships. Managed various media
vehicles such as Print, Direct Mail, Cataloging, Telemarketing and Internet.
Explored and developed partnerships such as corporate tieups. Set up
and managed backend and database software.
growth of % in one year for the Direct Marketing business.
each of them were promoted the following year
Events Manager, Times
Co headed the Events
team for India.
and design of events with the objective of promoting various group brands
Hands on implementation
of all activities involved in any event. Management of supplier logistics,
media planning, advertising, strategy formulation, sponsorship tieups
and event promotions
Events ranging from
forums, advertising & marketing quizzes, award ceremonies to televised
Masters of Business Administration
Indian Institute of Management,
Specialized in Marketing
Bachelor of Engineering
B.E, Textile Tech
L.D. College of Engineering,
and Ranked rd in the University