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<pre>Array ( [var] => cut_url ) </pre> Resume for Jennifer B. for Advertising / Marketing / PR / Advertising, Marketing & PR in Seattle, Washington. Search More Resumes for Advertising / Marketing / PR on Resumark.com #UAOQFIUWA
 

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Resume for Jennifer B. for Advertising / Marketing / PR / Advertising, Marketing & PR in Seattle, Washington




Occupation: Advertising / Marketing / PR Industry: Advertising, Marketing & PR
Country: United States City: Seattle
State: Washington ZIP: 98109



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Jennifer B. PROFESSIONAL PROFILE Digital and social media marketing consultant with over years of experience serving multiple client categories and leading crossfunctional teams. WUNDERMAN, Seattle, WA Program/Account Director, Social Media · · · · · · · · · June ­ April Practice lead for Wunderman Seattle&;s social media efforts Created nonexistent practice and in one year grew team by %, while maintaining profitability Primary account lead on Microsoft&;s Emerging Media North American business group; increased retainer % YOY Provided ongoing engagement with internal and external clients Microsoft, Tommy Bahama and TMobile on all aspects of social businessfrom strategy to implementation and measurement Responsible for new business efforts including development of proposals, budgets and timelines for all social programs and projects Collaborated closely with network creative and media partners to ensure integrated marketing approach and alignment to client goals Developed nontraditional influencer outreach program including identifying influencers, offsite event and customized user content for sharing Developed social CRM vendor assessment and recommendation, as well as Governance and Guidelines around social media activities to ensure operational rigor and scale Trained, mentored and managed team of three and crosstrained partner groups May May Management Supervisor · · · · · · Developed first social conversational monitoring program for Microsoft&;s US Subsidiary; managed multiple partners and technology assets to deliver strategic insights that provided actionable results Daytoday account lead for the Microsoft developer team on relationship marketing digital marketing for Next Web, Security, Visual Studio, and Public Sector groups Pitched and won new business opportunity worth over $.M Developed and managed agency onboarding and training program for + new account managers Created and managed inaugural Intern Program for Wunderman; led intern program Presented Team Microsoft award for excellent account management Oct ­ March PUBLICIS WEST, Seattle, WA Account Supervisor · · Led team to develop strong global relationships with Hewlett Packard&;s Worldwide Technical Solutions Group and Imaging and Printing Groups to provide brand cohesion and integrated solutions and programs Restructured agency internal teams to drive more efficiency and leverage talent providing better ideas and services to HP HYDROGEN ADVERTISING, Seattle, WA Dec ­ Oct Account Supervisor/Account Planner · Worked as a part of the management team to build a creative, innovative and financially sustainable agency on the West Coast · · · · · · Responsible for the success and growth of the Account Management team; developed new business; and partnered with creative teams and clients to develop strategic communications that surpassed business objectives and emotionally moved target audiences Led team to develop and implement strategic initiatives to drive commercial and vertical businesses for PRECOR Worked with team to develop and implement first nationwide PRECOR dealer merchandising system providing brand consistency and cohesive sales approach Wrote RFP response, pitched and won $. million Washington State Association of County Auditors account · Achieved high levels of awareness over % and increased the total percentage of registered voters from .% in to .% in · Campaign was customized to reach multiple cultural audiences including Caucasian, Chinese and Hispanic groups Developed strategy and campaign to launch RollingStone Ringtones product in partnership with multiple carriers including TMobile, AT&T Wireless, and others · Campaign won two Gold Addy® awards, two Silver Addy® awards, Seattle Show Silver and Communication Arts Exhibit Online, January Developed strategic organizational plan for Pacific Science Center to rollout new mission statement and brand Oct ­ Dec FOOTE, CONE AND BELDING, WORLDWIDE, Seattle, WA Senior Account Executive · · · · · · · Pitched and won over $ million of new business from HP and provided smooth transition for clients Led consumer qualitative and quantitative research; created new name, relaunched and managed HP SureSupply printing supplies technological service Managed growing PurchasEdge customer loyalty program for HewlettPackard, FCB Seattle&;s largest client. Developed strategic plan for channel promotion that brought in approximately $. million in HP Supplies purchases and doubled the base of the most profitable customer segment Additional clients included: Mercy Corps, Seattle&;s Convention & Visitor&;s Bureau, The Burke Museum, Northwest AIDS Alliance, AAA Washington, Washington Forest Protection Association and Noble House Hotels & Resorts Developed monthly account management team meetings; selected speakers and topics Created agency processes and trained team on how to be more effective with agency partners THE DOMAIN GROUP, Seattle, WA Oct Account Manager · Promoted from Account Coordinator in seven months · Developed strategic plans for several accounts. Advised five clients on tactical and strategic decisions daily · Managed, mentored and trained a team of four account coordinators · Represented account team on a process committee to increase agency efficiencies EDUCATION AND OTHER Seattle Pacific University B.A., Business Administration Member of the Marketing Committee for Pacific Science Center LinkedIn

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