[var] => content
[type] => preview
[var] => cut_url
M. Aji W., SE
Komplek Taman Asri Blok E/, Cipadu Jaya, Tangerang Date of Birth Status Religion Gender Fixed Phone Mobile Cellular Email : May : Married w/ two daughters : Moslem : Male : + : + / + :
More than Years of Solid Experiences in Handling Various Industries, specialized on:
Marketing Communication/Branding Strategy/Advertising and Promotion/Trade Marketing/Below The Line activities/Business Cases Development, all at a Supervisory level
A highly energetic, personable, problem solver, resultoriented professional with excellent marketing skills. Strategic thinker, with more than years&; experiences in a fasttrack customersatisfactionoriented and marketing supporting environment.
Marketing Communication Trade Marketing Strategic Branding. Strategic Marketing in planning and implementation. Advertising & promotion. Project Management/event planning. Project Management/event Management. Project/event budgeting & expense control. Presentation and speaking skills. Negotiation skills. PROFESSIONAL EXPERIENCES Marketing analysis. Business cases strategy and development. Identifying new and current market trends. Strategic relationship building; partnerships, programs, bundling, etc. Marketing and Branding Loyalty and Retention programs development. Excellent in English and Spanish speaking and writing, average in Germany. Problem solving Able to operate Windows Operation System, Microsoft Office.
AXIS PT NATRINDO TELEPON SELULER
Marketing Trade Marketing Supervisor, Jakarta, About The Company: A big and fast growing mobile communications operator in Malaysia, Maxis, together with Saudi Telecom The Biggest Telco Provider from Saudi Arabia took over Lippo Telecom which is owned by Lippo Group in . Through PT. Natrindo Telepon Seluler, Lippo Telecom has set up a both G and G telecommunication operator in Indonesia. Nowadays, Lippo Telecom has been change into the wellknown brand, AXIS, which has achieved around more than five million subscribers within less than years after its launch. AXIS also keeps advancing with its brand existence through ATL and BTL campaigns. Job Description: Develop activities to support brand communication and sellin at Trade level Modern Channel and Traditional Channel: o Modern Channel activities: Observing and selecting the best spaces for AXIS Branding, so that we can create a higher buying stimulation towards customer. Example; Branding at Carrefour, Alfamart, Indomart, etc. Develop more possibilities for branding spots rather than usual ones. Observe competitors and keep readjusting brand plan to counter attack competitors brand existence Create the best message to deliver; "adjust" to its type of customer for each modern retail channel. Modern retails&; SPG product knowledge training. Monthly, weekly, briefs, etc Push programs Incentives Managing Merchandisers/Trade Merchandisers Brand activations, occasionally create instore events to support sellin and brand awareness Develop and brainstorm alternatives of POSM media that is unique for modern channel, in order to enhance AXIS awareness and product/program knowledge etc o Traditional Channel: Observe and create unique materials in order to be different than the standard placements POSM maintenance at fields Support the way of communication, one of them, by providing the best "language" at sales presentations, and wordings at POSM Managing Merchandisers/Trade Merchandisers Develop and brainstorm alternatives of POSM media that is unique for traditional channel, again, in order to enhance AXIS awareness and product/program knowledge etc o Trade Communication activities: Together with Marketing Communication, brainstorming ideas to create the best way of communicating AXIS product to customer and reseller; newsletters, POSM, etc Support the AXIS main campaign, programs and information updates by communicating it through all channels and media possible, in a way that it reaches customer and in the same time educates the program/product knowledge to AXIS distributors/dealers/resellers Develop and maintain weekly newsletter AXIS Sekilas Info / ASI via email, in order to keep partners knowledge about AXIS, program and nonprogram related. Updating and sometimes giving presentation to present to dealers, distributors, wholesaler, etc. Nonchannel activities supporting all channels and sales & marketing activities: o Keep brainstorming and developing with internal designer team to create various unique POS materials to be placed not only at each respective channel but also other media placements that might direct customers to the respective channel; materials needs to be more eyecatching in order to win customers point of view. o Develop and execute trade communication activities, which includes concepts, briefs, production, deliverables and presentations, o etc
PT EXCELCOMINDO PRATAMA
Supervisor for Product Segmentation and Promotion, Marketing Communication and Direct Sales Program Developer , Jakarta, About The Company: rd Excelcom was the biggest Telecommunication Operator in Indonesia, which was owned by PT Rajawali now, recently major shareholder owned by Telkom Malaysia. A hightech minded Telecommunication Operator, Excelcom was famous for the first singlegate customer entrance, with the purchase of one single product, "proXL". A very fast pace condition led them to Jempol, Bebas and Xplor product where the segmentation changes and divided into segmentation until recently. Excelcom was considered as the company with the most updated technology and features amongst Telecommunication Operator. Job Description: Marketing Communication for Direct Sales unit; o Create XL&;s Direct Sales Channel XLShop communication as part of the Branding Strategy, Customer Retention and Loyalty, and Customer Education. o Develop POS Materials for these type of channel as a point of information for XL products knowledge, and telecommunication knowledge in general Direct Sales Program Developer: o Seek partnership with other parties/companies in order to strengthen our outlets brand, by offering promotion partnership and other related activities, such as the "SMS ereload", partnership with Citibank, BII and other banks, etc o Develop other program that supports direct sales activities to create acquisition and retention at the respective channel XLShop, such as purchase bonus, exquisite service, etc. Product Segment and Promotion, focus on "JEMPOL" and "BEBAS" product XPLOR as an addition; o Support JEMPOL and BEBAS launch o Bridging the communication needs between Branding, Marketing Product Development and Sales o Support JEMPOL and BEBAS brand and/or program campaigns such as the below the line activities of the "JEMPOL bebas nelpon malam" program, "BEBAS" branding at stores, etc. o Support XPLOR activities regarding customer retention Other activities: o Business Cases development and Addendums. o Ensure A&P material production from scratch to distribution. o Supervise all kind of A&P execution rd o party supervision
PT INDOAD OGILVY & MATHERS ADVERTISING
Account Executive, Jakarta, About The Company: Ogilvy & Mathers, previously known as PT IndoAd in Indonesia, is one of the best leading Advertising companies in Indonesia, and the best , internationally. It is not only wellknown as a conventional Advertising company in creating wonderful ads, but is also a famous company as a consultant in Branding, Advertising & Promotion strategies at each level, especially at the Client Servicing. They have brought IBM, Café de Paris Hong Kong, Speedo, Volvo, Beyond Petroleum, American Express, some Unilever and Nestle products, and many other International products, into an outstanding International brand performance, and many local brands such as Sampoerna Amild, Konimex, and others into a phenomenal Brand history in Indonesia. Winner of many awards, national and International, Ogilvy & Mathers was very well known as Brand guidance and counseling that always brings a new breakthrough for their Clients.
Job Description: Incharge for the clients; o Sampoerna A Mild main client: Client counseling for communication strategy Conduct brand research Analyze Brand behaviors. Develop Brand Strategies Campaigns, especially in order to maintain the continuity of the main campaign tagline, such as "Others Can Only Follow", "Bukan Basa Basi" Amild To plan, develop and execute the Branding activities Support the communication and subbrand activities; A Mild Live and A Mild Live on TV Prepare all BTL material, such as brochures, leaflets, presentation material, etc. Prepare production and media for OOH Billboards. Media placement counseling. o IBM main client: Conduct Brand research Reporting to South East Asia HQ Singapore Analyze Brand behaviors and report to Ogilcy & Mathers Singapore Teamwork maintaining International Brand weekly confcall, etc Develop alternative Brand Strategies Campaigns, especially in order to maintain the continuity of the main campaign tagline, of the "eIBM" To plan, develop and execute the Branding activities for the client. Prepare all BTL material, such as brochures, leaflets, etc. Media placement counseling. o Other clients; ALBA monthly media placement maintenance Launch of the "umbrella" of "Beyond Petroleum" Konimex product design and other supporting materials; for packaging, communication, etc New Business approach; Isuzu Panther, BNI Credit Card, etc. Prepare all BTL material, such as brochures, leaflets, presentation material, etc. Prepare production and media placements.
Develop more than successful Business cases for Departments under Sales & Marketing Division. PT Excelcomindo Pratama Successful as the Promotion Project Team for the launch of the Jempol, Bebas and Xplor product PT Excelcomindo Pratama Launch the first SMS eReload banking with the first bank to collaborate, BCA. PT Excelcomindo Pratama Launch the first and second MMS Interoperator Advertising Partnership with Telkomsel and Indosat. PT Excelcomindo Pratama Personally successful in maintaining/retaining the IBM client during crisis. Ogilvy & Mathers Team Success in launching Sampoerna&;s Amild campaigns, "Others Can Only Follow" and "Bukan Basa Basi". Ogilvy & Mathers Team Success for new business and new product advertising, Isuzu Panther, Beyond Petroleum, etc. Ogilvy & Mathers
Xplor Coordinator Bali; Coordinating personnel&;s as a Sales Team Leader and coordinator for PT. Excelcom&;s Xplor product in Bali. MarkPlus Marketing Research Team Leader: Team Leader for Bandung Interviewers Project. Head of Student Public Relation; for the Economics and Development Studies Student Council, Faculty of Economics, Parahyangan University Model United Nations MUN Ambassador: Ambassador and ECOSOC Economy and Social Council for Thailand Delegation during the yearly MUN in The Hague, Netherlands . Team Ambassador for the Indonesian Martial Arts Culture Pencak Silat exposure in Spain, under the directions of the Indonesian Embassy for Spain.
Bachelor degree [S] in Management, Faculty of Economy, Parahyangan University, Bandung, rd Senior High School in Sekolah Indonesia di Netherland SINThe Hague, degree and in st nd Colegio de Simancas Madrid, Spain, and degree Junior High School in SMP Jakarta nd rd th th th Elementary in SD Iskandarsyah, Jakarta , and degree, Ittigen Schule, Bern and st degree, and Lindfield School, Sydney degree
HOBBIES AND INTERESTS
Discussion problem solving/counseling for friends/relative&;s personal issues as well as working issues. Reading Comics, Novels, science fiction, etc. Games PC and console box Sports.