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<pre>Array ( [var] => cut_url ) </pre> Resume for Laureen P. for Advertising / Marketing / PR / Advertising, Marketing & PR in Windsor Mill , Maryland. Search More Resumes for Advertising / Marketing / PR on Resumark.com #X44WUKA6Z
 

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Resume for Laureen P. for Advertising / Marketing / PR / Advertising, Marketing & PR in Windsor Mill , Maryland




Occupation: Advertising / Marketing / PR Industry: Advertising, Marketing & PR
Country: United States City: Windsor Mill
State: Maryland ZIP: 21244



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New Biz Wiz
@LaureenP.
.
Experience
VP Marketing & Business Development For Hire, Independent Consultant
/ Present
Launch/build new business development departments, build integrated marketing services teams, develop and launch business
development and/or marketing communications strategic plans. Provide support and/or develop strategic initiatives for sales and
marketing teams at marketing communications agencies or service industry businesses. Offerings include prospect qualification
and list development, strategic business development planning, proposal and presentation development, strategic
communications development writing/editing press releases, blogs, enewsletters, email blasts, social media content and public
speaking.
Vice President of Business Development, Merrick Towle Communications Full service Advertising/ Marcom Agency, DC
Metro
/ /
Hired to reposition MTC for longterm growth by increasing agency’s outofcategory experience in the energy, environmental
engineering and HVAC industries. Also tasked with creating new business opportunities with cold prospects in MTC’s
established category: real estate.
Scope of Accomplishments:
Developed the agency’s new business strategy for penetrating new category, including repositioning the
agency’s marketing communications to attract more outofcategory prospects.
Led and managed pitch teams, created strategic, integrated marketing communications proposals for
prospective clients, and acted as a liaison to newlysigned clients.
Promoted Agency: Launched MTC’s first ENewsletter, Acted as Editor and writer for Newsletter and Writer
for MTC’s Blog. Wrote extensively on topics relating to energy efficiency and renewable energy marketing.
New Clients Acquired and Campaign Planning & Launches for: Honeywell Utilities Solutions, BGE’s
PeakRewardsTM energy saving program, FirstEnergy’s Energy Savings Programs, UMBC, Bell Partners
Multifamily Real Estate, SunEdison Solar Energy Services, Constellation Energy Services Energy
services, Energy efficiency and Energy Retrofitting and Greystar Real Estate Partners.
Director of Sales & Business Development, Ecentives Interactive Technology for Online Promotions, DC Metro
/ /
Responsible for building new business for Ecentives, a technology company that powers leading global companies and top tier
consumer brands with targeted, online promotions and secure, printcontrolled coupon technology. Primary duties included
initiating relationships with marketers at leading companies and developing tactical solutions and proposals to help them meet
their customer acquisition and retention goals.
LAUREEN P.
BUSINESS DEVELOPMENT & MARKETING LEADER
Seniorlevel executive specializing in growing marketing services
companies and the businesses and brands they service.
Expert at developing solutions above company’s core competency to acquire new clients and generate new
business revenue. Proven track record of penetrating new categories and geographic targets, increasing
qualified leads, developing brandbuilding strategies that produce results and growing awareness for new
service offerings and products. Fearless new business hunter and closer. Dynamic pitch team leader.
Distinctive writing and public speaking skills.
Knowledgeable marketer with an understanding of all facets of integrated marketing communications
including brand building, mass advertising, marketing research, direct marketing, promotion, digital and
acquisition/retention/loyalty marketing. Experienced addressing marketing and business challenges for
clients representing a diverse range of categories including NonProfit, Retail, Renewable Energy, CPG,
Telecom, Energy Efficiency, Travel & Hospitality, Green Products, Telecom, IT, Real Estate, HVAC, Building
Technologies, Apparel, Associations, Government, Higher Education, Healthcare and Finance.
New Biz Wiz
@LaureenP.
.
Scope of Accomplishments:
New accounts won and serviced included Sunny Delight, Seventh Generation, Stonyfield Farms, National
Geographic, Vita Foods, WellPet Inc., Del Monte, Kettle Foods, Skinny Nutritional Corp., Method Products
Inc., Suncoast Beverage Company and others.
New Business Development Director, Barton Cotton Direct Marketing Agency, Baltimore MD
/ /
Introduced Barton Cotton’s newly branded Donor Momentum™ approach and pitched the company’s new fullservice direct
marketing offerings to top level decisionmakers at nonprofit organizations who were not current Barton Cotton clients. Reported
directly to the CEO.
Scope of Accomplishments:
Exceeded all goals and expectations set.
Within a three month period opened doors and presented new capabilities to CXO and VP level decision
makers at an unprecedented number of top NPOs including Unicef USA, Sierra Club, The Nature
Conservancy, amfAR, Planned Parenthood, Girl Scouts of the USA, Smile Train, Boy Scouts of America, Cal
Farley, Children’s Health Fund, SPCA, PETA, NOW and several others.
Four new marketing proposals under consideration by prospects at time of departure.
Reason for short tenure: Company reorganization occurred and The Director of New Business Development position
was eliminated.
New Business Development/Account Supervisor, Rauxa Direct Direct Marketing Agency, LA, California
/ /
Developed new accounts for all Rauxa offices Costa Mesa CA, San Francisco, CA, Kansas City, MO, San Antonio, TX, Seattle,
WA, Phoenix AZ
Developed qualified prospect lists and obtained meetings for Account Supervisors total persons for each Rauxa office,
researched prospects’ business and industry, developed presentations with Account Supervisors, supported and/or managed
pitch teams, developed proposals for these prospects. Tracked and managed all New Business leads, provided sales forecast
for each office to executive team in Costa Mesa.
Scope of Accomplishments:
Increased number of qualified capabilities meetings with new nonreferral prospects from average of zero to
per month.
Increased proposals to new prospects from zero to per month. New clients closed included; AARP,
Southern California Edison, HSBC, Stonebridge Life Aegon
Director of New Business Development, NetPlus Marketing Interactive Marketing Agency, Philadelphia Metro
/ /
All prior clients came from referrals. Tasked with developing sales action plan and revamping USP and Value Proposition to
appeal to new prospects unfamiliar with agency.
Developed database of top companies and decisionmakers. Developed relationships with top executives at Fortune
companies starting cold. Introduced to principals and team to company when prospect ready for proposal/pitch. Developed and
wrote proposals for various programs.
Scope of Accomplishments:
Developed sales plan that included prospect qualification criteria system. Increased number of qualified
pitches with new nonreferral prospects from average of zero to per month.
New clients closed include; VTSF Virginia Tobacco Settlement Fund, Tyco ADT, Kraft Foods, Procter&
Gamble, Interest.com, Phillips Foods and others.
Vice President Business Development, Cotter Integrated Advertising agency, Ellicott City, MD
/ /
Developed new business strategies and tactics for company’s Business Process Application BPA product,
MessageMarketTM. Handled all Company PR including press release writing and press relationship building. Developed
marketing plans for clients. Built relationships with new prospects. Worked with principals to refine company branding, and
positioning strategies.
Scope of Accomplishments:
Increased billings from current clients by %
Several news articles in local pubs
Developed Strategic Plan for repositioning agency’s brand

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