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Kirkland, WA Dec present
– “CMO for Hire” Marketing Consultation and Execution
CURRENT CLIENT LIST:
– Consulting on business growth strategies and client messaging.
– Appointed to Board of Advisors and marketing consultation on strategy
– Member of team seeking business acquisitions acting as a catalyst
combining csuite talent, capital and new concepts to create corporate
Inc – Consulting on business strategy development and marketing
– Consulting on marketing business strategy, packaging, PR and
goto market messaging.
Market and Madison,
Inc. – Consulting as role of Chief Client Officer.
– Advisory Board Member and consultant.
Providing strategic, business and marketing development plans
for a data, insight, behavioral and analytic based product for the agency
and advertising sectors.
Media, Inc. Initially recruited and appointed as a Director to
the Board of Directors. Then hired to provide a pointofview
on the marketing needs for the interactive television technology co.
and was asked to act as CMO for the company in development of its B
to B and B to C marketing plans and org.
Ventures Consult on the strategic direction and marketing positioning
for a new multibillion dollar exhibition, trade and retail presence.
Manage and orchestrate multiple agencies and exhibition partners in
the development of the groundbreaking platform including negotiations
with notable hotel and casino owners. Project currently on hold
due to Lehman Brothers bankruptcy.
News, Consumer and Marketing Expert
As an expert in marketing strategy, media, automotive, retail, advertising,
advertising agencies and progressive marketing, provide commentary on
such programs as The Brian Sullivan Show and Happy Hour.
As an expert in marketing strategy, media, automotive, retail,
advertising, advertising agencies and progressive marketing, provide
regular paid phone and in person consultations to GLG’s client roster.
Retained by LeighBureau to join their speaking tour. Leigh Bureau
specializes in Speakers of Substance, people who are thought leaders
in their fields and offer business and sophisticated cultural audiences
the best in platform performance and valuable content.
– Consult on delivering a breakthrough process for marketing
innovation in movie marketing. SpeakWithMe, Inc.
– Retained as an advisor on marketing practices.
Center – Hired to develop a strategy and positioning for the furniture
industry while placing WMC at the epicenter for all retailers and manufacturers
including the design and execution of a multimedia marketing campaign
and mega event to launch the repositioning of WMC for the B to B furniture
market as well as the consumer marketplace.
PAST CLIENT LIST:
Sports Illustrated, NewYork,
•Created an industry
first, media owned and operated, media buying and selling platform details
confidential until launch late Q, .
•Analyzed the SI print
and online data and discovered over $million in revenue opportunity
for the franchise to be realized through the new platform.
an RFP for the platform development as a proof of concept on behalf
•Developed the overall
SI strategy for the auto industry as well for the market in general.
•Act as ongoing liaison
to the marketing team for proposal development.
Time Inc., New York,
NY September April
•Create a strategy for
increasing revenue, subscriptions and advertising partners for the retail
•Utilize this process
and platform to then develop the same strategic direction for all other
Credit Suisse, Zurich, Switzerland
and New York, NY
• Hired by the CEO and
other key board members to provide input on marketing strategy and other
key strategic marketing imperatives. Details cannot be revealed
due to an NDA.
MediaLink, LLC Feb
•Wrote a proposal and
plan of action for a Top telecommunications company to develop a thoughtleadership
group to codevelop the standards and practices for content, advertising,
and commerce within the tripleplay/screen world.
a document for a Top Media Agency on the state of media and content
in the marketplace today from which a recommendation on how to structure
the media agency for the incorporation of content. This document
helped define the dilemma and a solution for how to position the media
agency for success over the traditional agency system.
• Built a document for
a Top Packaged Good company that outlines the current model for global
Branded Entertainment and issues therein and proposes a new team structure,
methodology and business model considerations.
MCC, Toronto, Canada Jan
to consult on and helped gain acceptance of an oxygenated water product.
The product is being reviewed by executives at CocaCola and other premiere
marketing expertise for golf promotion development being created by
Mark Burnett Productions,
Los Angeles, CA June August
•Hired as onair marketing
expert “judge” on a reality series about individuals who write ad
Fortune companies integrated into the show content.
Sigma Group, New Jersey Mar
• Provided consultation to this dynamic agency with regards to their
business strategy, their positioning, and their
new business pitch practices.
PowerPact, Richmond, VA
Consulted for PowerPact, a promotional and retail advertising agency,
on a packaged goods pitch. Provided direction for the agency positioning,
assisted in the writing of the script and overall direction of the agency’s
introduction film. Developed key takeaways for the agency’s
case study’s to better position the agency’s strengths against the
client’s brief and consulted on the “big idea”.
•Hired to further develop
and edit the introduction video, entitled “the Pact”. This
was used as a cornerstone element in the new capabilities presentation.
the positioning of the agency and create and entirely new brand position
on the creation of a new website and prepare an email campaign for
ClearStory Systems, Boston,
MA July August
•Hired to create a marketing
assessment for the Digital Asset Management DAM Company and its growth
Paetec, Rochester, NY
to consult and develop a proposal for the $Bill telecommunications
company that has recently
undergone a merger in the areas of marketing communications strategy,
PR and internal and external web development from both a strategic and
WalMart Stores Inc.,
Bentonville, AR Feb Dec
Senior Vice President
– Marketing Communications
for $ million marketing budget
• Lead the marketing
communications strategic direction for WalMart stores US
• Direct overall development
and integration for Advertising, Merchandising, Signage, Events, Interactive
Communications, Promotions, Media and TDM’s
• Captained the comprehensive
advertising agency review for advertising, media, interactive marketing,
direct marketing, instore marketing, new media, Hispanic, Asian and
African American Marketing Communications
• Crafted and implemented
a world class marketing communications organization from scratch
• Successfully created
and executed a Broadway musical at the Annual Shareholders meeting
• Acted as company spokesperson
to position company for Christmas/Holiday season
• Led several communication
campaigns such as the HDTV campaign, Holiday campaign, Back to School
online campaign Yahoo Avatar Fashion Show, Teen Trend Alert, Glam
Style Squad and the development of a toy youth project led by two
animated characters named Wally and Marty. The Toyland micro site
with internet based wish list for kids resulted in ,+ unique visitors
a week spending minutes and looking at + toys. Also, expanded
the Latin Grammy Sponsorship to better reach younger demographic flash
concerts in NYC, YouTube programming and improved retail merchandising
• Led the “Everyday
Green” partnership with MTV to engage year olds and launching
with a popup store in Times Square
• Managed the $ million
marketing production budget and realized savings of over $ million
through more efficient production methods
Auburn Hills, MI May Feb
– Marketing Communications, Chrysler, Jeep and Dodge Dec Feb
for $. billion marketing budget
• Lead the marketing
communications strategic direction both in the U.S. as well as globally
• Direct overall development
and integration for Advertising, Merchandising, Licensing, Events, Auto
Shows, Motorsports, CRM, Internet, Games, Promotions, Media and TDM’s
across the brands and globe
• Manage the strategic
development, communication and execution of Dodge, Chrysler and Jeep
dealer retail distribution advertising and marketing tactics including
those targeting the general, urban, African American, Hispanic, Asian
and GLBT markets
• Launched the new Chrysler
“Inspiration Comes Standard” campaign, including Chrysler
• Successfully directed
the launch of the allnew Chrysler leading to over , handraisers
in the prelaunch phase as well as a soldout vehicle position
• Oversaw the launch
of product launches in a calendar year
• Led the gaming strategy
that has been touted as one of the most progressive in the industry
Auburn Hills, MI May Feb
– Marketing Communications, Dodge May Nov
for $ billion marketing budget for Dodge brand
• Led marketing strategy
and tactical implementation for all
• Managed the brand at
retail for all Dodge touch points
• Created the new tagline,
“Grab Life by the Horns” nd highest unaided auto tagline
• Repositioned the brand
via partnerships including Aerosmith, Mt. Dew, Disney, MTV and the
new Ram launch
• Developed highest ranking
automotive ads two years in a row as determined by Millward Brown
• Directed the launch
of the successful “That thing gotta Hemi” campaign touted as the
most successful automotive advertising campaign of the recent times
• Contributed $ million
to DCX turnaround plan through a % production improvement, advertising
development reduction of %, CRM and event efficiencies
• Responsible for website
development of dodge.com resulting in over % increase in unique hits,
multiple awards including Ad Ages Top Automotive Sites
• Managed the developme