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Resume for Julie R. for Consultant / Advertising, Marketing & PR in Bentonville, Arkansas

Occupation: Consultant Industry: Advertising, Marketing & PR
Country: United States City: Bentonville
State: Arkansas ZIP: 72712

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/Meta, LLC, Kirkland, WA Dec present

Founder – “CMO for Hire” Marketing Consultation and Execution


  • MJM – Consulting on business growth strategies and client messaging. 
  • AdSafe, Inc. – Appointed to Board of Advisors and marketing consultation on strategy and implementation.
  • Raptor Group – Member of team seeking business acquisitions acting as a catalyst combining csuite talent, capital and new concepts to create corporate transformation.
  • AdSpace Networks, Inc – Consulting on business strategy development and marketing strategies.
  • Powerpact/Touchstorm – Consulting on marketing business strategy, packaging, PR and goto market messaging.
  • Market and Madison, Inc. – Consulting as role of Chief Client Officer. 
  • MyLatch, Inc.  – Advisory Board Member and consultant.
  • Acxiom Corporation Providing strategic, business and marketing development plans for a data, insight, behavioral and analytic based product for the agency and advertising sectors.
  • BIAP/FourthWall Media, Inc. Initially recruited and appointed as a Director to the Board of Directors.  Then hired to provide a pointofview on the marketing needs for the interactive television technology co. and was asked to act as CMO for the company in development of its B to B and B to C marketing plans and org.
  • Blue Diamond Ventures Consult on the strategic direction and marketing positioning for a new multibillion dollar exhibition, trade and retail presence. Manage and orchestrate multiple agencies and exhibition partners in the development of the groundbreaking platform including negotiations with notable hotel and casino owners.  Project currently on hold due to Lehman Brothers bankruptcy.
  • Fox Business News, Consumer and Marketing Expert As an expert in marketing strategy, media, automotive, retail, advertising, advertising agencies and progressive marketing, provide commentary on such programs as The Brian Sullivan Show and Happy Hour.
  • GLG Consulting As an expert in marketing strategy, media, automotive, retail, advertising, advertising agencies and progressive marketing, provide regular paid phone and in person consultations to GLG’s client roster.
  • LeighBureau Retained by LeighBureau to join their speaking tour.  Leigh Bureau specializes in Speakers of Substance, people who are thought leaders in their fields and offer business and sophisticated cultural audiences the best in platform performance and valuable content. 
  • OTX, Inc – Consult on delivering a breakthrough process for marketing innovation in movie marketing. SpeakWithMe, Inc. – Retained as an advisor on marketing practices.
  • World Market Center – Hired to develop a strategy and positioning for the furniture industry while placing WMC at the epicenter for all retailers and manufacturers including the design and execution of a multimedia marketing campaign and mega event to launch the repositioning of WMC for the B to B furniture market as well as the consumer marketplace. 

    Sports Illustrated, NewYork, NY                                                                                              April  April  

    •Created an industry first, media owned and operated, media buying and selling platform details confidential until launch late Q, .

    •Analyzed the SI print and online data and discovered over $million in revenue opportunity for the franchise to be realized through the new platform.

          •Developed an RFP for the platform development as a proof of concept on behalf of SI. 

    •Developed the overall SI strategy for the auto industry as well for the market in general.

    •Act as ongoing liaison to the marketing team for proposal development.

    Time Inc., New York, NY September April

    •Create a strategy for increasing revenue, subscriptions and advertising partners for the retail industry. 

    •Utilize this process and platform to then develop the same strategic direction for all other major industries.

    Credit Suisse, Zurich, Switzerland and New York, NY                                                               March July

    • Hired by the CEO and other key board members to provide input on marketing strategy and other key strategic marketing imperatives.  Details cannot be revealed due to an NDA.

    MediaLink, LLC Feb  Nov  

    •Wrote a proposal and plan of action for a Top telecommunications company to develop a thoughtleadership group to codevelop the standards and practices for content, advertising, and commerce within the tripleplay/screen world.

          •Crafted a document for a Top Media Agency on the state of media and content in the marketplace today from which a recommendation on how to structure the media agency for the incorporation of content.  This document helped define the dilemma and a solution for how to position the media agency for success over the traditional agency system.

    • Built a document for a Top Packaged Good company that outlines the current model for global Branded Entertainment and issues therein and proposes a new team structure, methodology and business model considerations.

    MCC, Toronto, Canada Jan September

       •Asked to consult on and helped gain acceptance of an oxygenated water product.  The product is being reviewed by executives at CocaCola and other premiere beverage co’s.

       •Providing marketing expertise for golf promotion development being created by MCC.

    Mark Burnett Productions, Los Angeles, CA June August

    •Hired as onair marketing expert “judge” on a reality series about individuals who write ad jingles. 

    •Collaborated with Fortune companies integrated into the show content.

    Sigma Group, New Jersey Mar March

       • Provided consultation to this dynamic agency with regards to their business strategy, their positioning,     and their new business pitch practices.

    PowerPact, Richmond, VA                                                                                                          Jan Nov  

          • Consulted for PowerPact, a promotional and retail advertising agency, on a packaged goods pitch.  Provided direction for the agency positioning, assisted in the writing of the script and overall direction of the agency’s introduction film.  Developed key takeaways for the agency’s case study’s to better position the agency’s strengths against the client’s brief and consulted on the “big idea”.

    •Hired to further develop and edit the introduction video, entitled “the Pact”.  This was used as a cornerstone element in the new capabilities presentation.

          •Evolved the positioning of the agency and create and entirely new brand position for them. 

       •Consulted on the creation of a new website and prepare an email campaign for the agency. 

    ClearStory Systems, Boston, MA July August  

    •Hired to create a marketing assessment for the Digital Asset Management DAM Company and its growth plans.

    Paetec, Rochester, NY  July  August  

       •Hired to consult and develop a proposal for the $Bill telecommunications company that has recently        undergone a merger in the areas of marketing communications strategy, PR and internal and external web development from both a strategic and execution effort.  

    WalMart Stores Inc., Bentonville, AR Feb Dec

    Senior Vice President – Marketing Communications 

       • Responsible for $ million marketing budget

    • Lead the marketing communications strategic direction for WalMart stores US

    • Direct overall development and integration for Advertising, Merchandising, Signage, Events, Interactive Communications, Promotions, Media and TDM’s

    • Captained the comprehensive advertising agency review for advertising, media, interactive marketing, direct marketing, instore marketing, new media, Hispanic, Asian and African American Marketing Communications

    • Crafted and implemented a world class marketing communications organization from scratch

    • Successfully created and executed a Broadway musical at the Annual Shareholders meeting

    • Acted as company spokesperson to position company for Christmas/Holiday season

    • Led several communication campaigns such as the HDTV campaign, Holiday campaign, Back to School    online campaign Yahoo Avatar Fashion Show, Teen Trend Alert, Glam Style Squad and the development of a toy youth project led by two animated characters named Wally and Marty.  The Toyland micro site with internet based wish list for kids resulted in ,+ unique visitors a week spending minutes and looking at + toys. Also, expanded the Latin Grammy Sponsorship to better reach younger demographic flash concerts in NYC, YouTube programming and improved retail merchandising

    • Led the “Everyday Green” partnership with MTV to engage year olds and launching with a popup store in Times Square

    • Managed the $ million marketing production budget and realized savings of over $ million through more efficient production methods

    DaimlerChrysler, Auburn Hills, MI May Feb

    Director – Marketing Communications, Chrysler, Jeep and Dodge Dec Feb

       • Responsible for $. billion marketing budget

    • Lead the marketing communications strategic direction both in the U.S. as well as globally

    • Direct overall development and integration for Advertising, Merchandising, Licensing, Events, Auto Shows, Motorsports, CRM, Internet, Games, Promotions, Media and TDM’s across the brands and globe

    • Manage the strategic development, communication and execution of Dodge, Chrysler and Jeep dealer retail distribution advertising and marketing tactics including those targeting the general, urban, African American, Hispanic, Asian and GLBT markets

    • Launched the new Chrysler “Inspiration Comes Standard” campaign, including Chrysler

    • Successfully directed the launch of the allnew Chrysler leading to over , handraisers in the prelaunch phase as well as a soldout vehicle position

    • Oversaw the launch of product launches in a calendar year

    • Led the gaming strategy that has been touted as one of the most progressive in the industry

    DaimlerChrysler, Auburn Hills, MI May Feb

    Director – Marketing Communications, Dodge May Nov

       • Responsible for $ billion marketing budget for Dodge brand

    • Led marketing strategy and tactical implementation for all

    • Managed the brand at retail for all Dodge touch points

    • Created the new tagline, “Grab Life by the Horns” nd highest unaided auto tagline recall

    • Repositioned the brand via partnerships including Aerosmith, Mt. Dew, Disney, MTV and the new Ram launch

    • Developed highest ranking automotive ads two years in a row as determined by Millward Brown

    • Directed the launch of the successful “That thing gotta Hemi” campaign touted as the most successful automotive advertising campaign of the recent times

    • Contributed $ million to DCX turnaround plan through a % production improvement, advertising development reduction of %, CRM and event efficiencies

    • Responsible for website development of resulting in over % increase in unique hits, multiple awards including Ad Ages Top Automotive Sites

    • Managed the developme

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