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David A. P. Ridgegate Drive, Raleigh, NC
Email: LinkedIn Profile:
I am an experienced communications, marketing
and design professional responsible for developing effective promotional/branding
strategies, communication programs, training modules, and print and
electronic publications. My expertise includes project/program management,
strategic positioning, creative direction, writing, editing, graphic
design, and multimedia development,. I’ve worked for hightech companies,
manufacturers, and as a consultant to state and Federal agencies.
April to Present
– QualX Corporation, Senior Communications Manager/Program Analyst
Projects for U.S. Department of Labor
Managed the design, development,
and implementation of a peer networking online CommunityofPractice
CoP to build an environment for learning, sharing information and
encouraging stakeholder collaboration. Ongoing support for the CoP
includes writing and editing blogs on subjects related to our nation’s
workforce system, career development and education and training; developing
illustrations and graphics to support written content, researching and
posting relevant news items, videos, announcements, resources and links;
developing instructional resources, and facilitating discussions.
Provided art direction, graphic
design, illustration, copy writing, and production management expertise
in the development of brochures, multimedia, fact sheets, event exhibits,
presentations and other outreach and communication products.
Provided strategic planning,
task management, content creation and outreach and communications support
for new program initiative for a Federal agency. The initiative provided
instructional resources to program practitioners and raised awareness
of program goals nationwide leading to an increase in service delivery
to workers and businesses and increased fund utilization rates by over
Provided extensive planning,
outreach and communications, task management, and content creation support
for a national workforce system summit, including development of all
promotions, branding/logo design, participant materials, and signage.
The summit was extremely well reviewed by client staff and participants
and turnout exceeded anticipated numbers.
Developed and designed a comprehensive
selfassessment tool used by workforce development professionals to
help determine levels of preparedness, areas of strength and areas for
improvement, as well as training needs. It also helped raise awareness
nationally of all the tools, resources and partners that comprise effective
layoff aversion and workforce development solutions that serve workers
Managed and facilitated subgroup
on partnership development for a National Workgroup, which led to the
formation of new partners for a national workforce initiative; the new
partnerships expanded the capabilities and solution offerings of statelevel
program teams in their layoff aversion and worker reemplyment efforts.
April – McNeil Technologies,
Senior Communications Manager/Project & Task Manager
Local, State, and Federal
Agencies and Departments
Schools, Colleges and Universities
Charitable and Community Foundations
Forprofit and Nonprofit
Managed the design, development
and production of interactive, Webbased training modules for Federal
staff and state and local to expand awareness of services and solutions
Managed research projects
to assist Federal agency in identifying outreach and training needs
of staff and other stakeholders.
Managed the design, development,
and implementation of national marketing/outreach campaigns for education,
workforce development, and human servicesrelated projects.
Developed textual and graphical
content to provide Regional Innovation Grant RIG grantees with
resources to guide them through the application process and to assist
them in meeting all the requirements of the grant.; this included a
broad range of resources related to regional economic development.
Conducted research and developed
and designed textual and graphical content for websites to promote and
provide information about national events and conferences for the Federal
government and associated stakeholders.
Provided art direction, graphic
design, illustration, copywriting, and production management expertise
for marketing communication projects for clients and for the company;
products included brochures, multimedia tools i.e., DVDs, CDROMS,
fact sheets, event exhibits, and presentations.
Managed the development of
a wide variety of presentations, wrote reports, and facilitated meeting
activities in support of an advisory council on apprenticeship appointed
by the U.S. Secretary of Labor.
Collected and analyzed data
on pertinent issues to develop knowledge base from which to develop
messages for target audiences.
Directed video and sound crews
and conducted interviews in the field to capture appropriate video and
audio content for multimedia projects.
Managed activities of printers
and other vendors for the production and distribution of marketing communications
materials and client deliverables.
Managed and/or contributed
to the development of multimillion dollar proposals in response to
Federal and state RFPs.
October – Coventor, Inc., Program Manager
Conceptualized, wrote, and
designed marketing communications materials, including advertisements,
multimedia presentations, marketing collateral, direct mail pieces,
white papers, event announcements, and trade show messaging and graphics.
As key member of the corporate
rebranding team, helped coordinate general restructuring of the company,
select new company name, and build awareness to establish the company
as an industry leader.
Redesigned and rewrote all
marketing collateral and website content to support
Managed ongoing marketing
programs, such as seminars, trade show events, online newsletters, banner
ads, conferences, etc. to build awareness.
Managed outside relationships
with printers, photographers, voiceover talent, fulfillment agencies,
Conceptualized and directed
development of comprehensive Flash multimedia presentation that detailed
the scope and benefits of an industry leading CADbased software product.
Developed written and graphical
content for the website to support business and marketing objectives.
Created illustrations to accompany
articles published in trade journals.
September to March
– Research and Evaluation Associates REA, Assistant Project Manager
Marketing Communications REA was later purchased by McNeil Technologies
Developed, designed, and implemented
customer outreach strategies and marketing collateral e.g., brochures,
ads, videos, CDROMs, etc. for education, workforce development and
human servicesrelated projects for client agencies e.g., U.S. Department
of Labor, Office of Apprenticeship, Job Corps.
Worked with client agencies
to develop branding strategies for educational and workforce development
programs to raise the awareness of these programs with businesses and
the general public.
Researched, collected, and
analyzed data to develop messages for target audiences
Composed written content and
generated graphics and illustrations for print and webbased promotional
materials e.g., brochures, newsletters, conference announcements, conference
programs, training manuals, etc..
Directed and coordinated the
activities of subcontractors, such as video and CDROM production crews
and photographers, to produce effective marketing tools for clients.
June to September – MicroMass Communications, Marketing
Developed marketing plan to
promote behavioralbased communication strategies and programs for Customer
Relationship Management CRM.
Wrote content and created
graphics for white papers describing CRM strategies that applied behavioral
science to increase product uptake, brand loyalty and differentiation,
and returnoninvestment in the pharmaceutical industry.
March to May
– MTS Systems Corporation, Sensors Division
Held multiple positions, as follows:
March to May
– Publications and Multimedia Manager
Developed, implemented, and
managed marketing communication programs to promote products domestically
Wrote copy for ads, articles,
brochures, scripts, etc. for production of marketing communication tools.
of all graphics and illustrations used in print and electronic media.
Selected and managed outside
vendor sources, as required, to support marketing/sales efforts i.e.,
printers, multimedia services, service bureaus, photographers, animators,
language translators, etc..
Assisted with the development
of product positioning and marketing strategies.
Provided art direction for
all marketing and technical publications for print and electronic media
Directed content development,
design, and navigation of web sites to ensure marketing strategies were
supported and customer service needs met.
Directed all efforts for annual
sales meetings, including meeting content, site selection, presentation
formats, multimedia presentations, professional entertainment, etc.
Managed review cycle for all
marketing documentation to ensure technical accuracy and support of
March to February – Technical Communications Manager
Wrote, illustrated, designed
and managed print production of all technical manuals and installation
guides to support high tech line of sensor products.
Managed development of multimedia
tools detailing division's products and service offerings.
Wrote and illustrated articles,
which highlighted company’s products, for trade publications.
Edited and produced monthly
newsletter for national sales and distribution network.
Designed templates and created
graphics for sales and marketing collateral.
Produced sales quotations/proposals
for large volume sales opportunities.
The Ohio State University
East Tennessee State University,
Johnson City, TN
Major: Art/Graphic Design & Communications; Minor: Marketing