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<pre>Array ( [var] => cut_url ) </pre> Resume for David P. for Consultant / Advertising, Marketing & PR in Raleigh, North Carolina. Search More Resumes for Consultant on Resumark.com #D34Z1GC67
 

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Resume for David P. for Consultant / Advertising, Marketing & PR in Raleigh, North Carolina




Occupation: Consultant Industry: Advertising, Marketing & PR
Country: United States City: Raleigh
State: North Carolina ZIP: 27617



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David A. P. 
Ridgegate Drive, Raleigh, NC   
Mobile: .. 
Email:
 
LinkedIn Profile:  

SUMMARY

I am an experienced communications, marketing and design professional responsible for developing effective promotional/branding strategies, communication programs, training modules, and print and electronic publications. My expertise includes project/program management, strategic positioning, creative direction, writing, editing, graphic design, and multimedia development,. I’ve worked for hightech companies, manufacturers, and as a consultant to state and Federal agencies.

 
PROFESSIONAL EXPERIENCE

April to Present – QualX Corporation, Senior Communications Manager/Program Analyst

Projects for U.S. Department of Labor

  • Managed the design, development, and implementation of a peer networking online CommunityofPractice CoP to build an environment for learning, sharing information and encouraging stakeholder collaboration. Ongoing support for the CoP includes writing and editing blogs on subjects related to our nation’s workforce system, career development and education and training; developing illustrations and graphics to support written content, researching and posting relevant news items, videos, announcements, resources and links; developing instructional resources, and facilitating discussions.
  • Provided art direction, graphic design, illustration, copy writing, and production management expertise in the development of brochures, multimedia, fact sheets, event exhibits, presentations and other outreach and communication products.
  • Provided strategic planning, task management, content creation and outreach and communications support for new program initiative for a Federal agency. The initiative provided instructional resources to program practitioners and raised awareness of program goals nationwide leading to an increase in service delivery to workers and businesses and increased fund utilization rates by over %.
  • Provided extensive planning, outreach and communications, task management, and content creation support for a national workforce system summit, including development of all promotions, branding/logo design, participant materials, and signage. The summit was extremely well reviewed by client staff and participants and turnout exceeded anticipated numbers.
  • Developed and designed a comprehensive selfassessment tool used by workforce development professionals to help determine levels of preparedness, areas of strength and areas for improvement, as well as training needs. It also helped raise awareness nationally of all the tools, resources and partners that comprise effective layoff aversion and workforce development solutions that serve workers and businesses.
  • Managed and facilitated subgroup on partnership development for a National Workgroup, which led to the formation of new partners for a national workforce initiative; the new partnerships expanded the capabilities and solution offerings of statelevel program teams in their layoff aversion and worker reemplyment efforts.
  •  

     

    November to April – McNeil Technologies, Senior Communications Manager/Project & Task Manager

    Clients Included:

  • Local, State, and Federal Agencies and Departments
  • Schools, Colleges and Universities
  • Charitable and Community Foundations
  • Forprofit and Nonprofit Organizations
  • Managed the design, development and production of interactive, Webbased training modules for Federal staff and state and local to expand awareness of services and solutions offerings.
  • Managed research projects to assist Federal agency in identifying outreach and training needs of staff and other stakeholders.
  • Managed the design, development, and implementation of national marketing/outreach campaigns for education, workforce development, and human servicesrelated projects.
  • Developed textual and graphical content to provide Regional Innovation Grant RIG grantees  with resources to guide them through the application process and to assist them in meeting all the requirements of the grant.; this included a broad range of resources related to regional economic development.
  • Conducted research and developed and designed textual and graphical content for websites to promote and provide information about national events and conferences for the Federal government and associated stakeholders.
  • Provided art direction, graphic design, illustration, copywriting, and production management expertise for marketing communication projects for clients and for the company; products included brochures, multimedia tools i.e., DVDs, CDROMS, fact sheets, event exhibits, and presentations.
  • Managed the development of a wide variety of presentations, wrote reports, and facilitated meeting activities in support of an advisory council on apprenticeship appointed by the U.S. Secretary of Labor.
  • Collected and analyzed data on pertinent issues to develop knowledge base from which to develop messages for target audiences.
  • Directed video and sound crews and conducted interviews in the field to capture appropriate video and audio content for multimedia projects.
  • Managed activities of printers and other vendors for the production and distribution of marketing communications materials and client deliverables.
  • Additionally

  • Managed and/or contributed to the development of multimillion dollar proposals in response to Federal and state RFPs.
  •  

    March to October – Coventor, Inc., Program Manager Marketing Communications

  • Conceptualized, wrote, and designed marketing communications materials, including advertisements, multimedia presentations, marketing collateral, direct mail pieces, white papers, event announcements, and trade show messaging and graphics.
  • As key member of the corporate rebranding team, helped coordinate general restructuring of the company, select new company name, and build awareness to establish the company as an industry leader.
  • Redesigned and rewrote all marketing collateral and website content to support  
    rebranding effort.
  • Managed ongoing marketing programs, such as seminars, trade show events, online newsletters, banner ads, conferences, etc. to build awareness.
  • Managed outside relationships with printers, photographers, voiceover talent, fulfillment agencies, and others.
  • Conceptualized and directed development of comprehensive Flash multimedia presentation that detailed the scope and benefits of an industry leading CADbased software product.
  • Developed written and graphical content for the website to support business and marketing objectives.
  • Created illustrations to accompany articles published in trade journals.
  •  

    September to March – Research and Evaluation Associates REA, Assistant Project Manager Marketing Communications REA was later purchased by McNeil Technologies

  • Developed, designed, and implemented customer outreach strategies and marketing collateral e.g., brochures, ads, videos, CDROMs, etc. for education, workforce development and human servicesrelated projects for client agencies e.g., U.S. Department of Labor, Office of Apprenticeship, Job Corps.
  • Worked with client agencies to develop branding strategies for educational and workforce development programs to raise the awareness of these programs with businesses and the general public.
  • Researched, collected, and analyzed data to develop messages for target audiences
  • Composed written content and generated graphics and illustrations for print and webbased promotional materials e.g., brochures, newsletters, conference announcements, conference programs, training manuals, etc..
  • Directed and coordinated the activities of subcontractors, such as video and CDROM production crews and photographers, to produce effective marketing tools for clients. 
  • Temporary Contract Position 
    June to September – MicroMass Communications, Marketing Writer

  • Developed marketing plan to promote behavioralbased communication strategies and programs for Customer Relationship Management CRM.
  • Wrote content and created graphics for white papers describing CRM strategies that applied behavioral science to increase product uptake, brand loyalty and differentiation, and returnoninvestment in the pharmaceutical industry. 
  • March to May – MTS Systems Corporation, Sensors Division 
    Held multiple positions, as follows:

    March to May – Publications and Multimedia Manager

  • Developed, implemented, and managed marketing communication programs to promote products domestically and internationally.
  • Wrote copy for ads, articles, brochures, scripts, etc. for production of marketing communication tools.
  • Generated/managed generation of all graphics and illustrations used in print and electronic media.
  • Selected and managed outside vendor sources, as required, to support marketing/sales efforts i.e., printers, multimedia services, service bureaus, photographers, animators, language translators, etc..
  • Assisted with the development of product positioning and marketing strategies.
  • Provided art direction for all marketing and technical publications for print and electronic media
  • Directed content development, design, and navigation of web sites to ensure marketing strategies were supported and customer service needs met.
  • Directed all efforts for annual sales meetings, including meeting content, site selection, presentation formats, multimedia presentations, professional entertainment, etc.
  • Managed review cycle for all marketing documentation to ensure technical accuracy and support of marketing strategies.
  •  
    March to February – Technical Communications Manager

  • Wrote, illustrated, designed and managed print production of all technical manuals and installation guides to support high tech line of sensor products.
  • Managed development of multimedia tools detailing division's products and service offerings.
  • Wrote and illustrated articles, which highlighted company’s products, for trade publications.
  • Edited and produced monthly newsletter for national sales and distribution network.
  • Designed templates and created graphics for sales and marketing collateral.
  • Produced sales quotations/proposals for large volume sales opportunities.
  • EDUCATION
  • The Ohio State University years
  • East Tennessee State University, Johnson City, TN 
    BS Degree  
    Major: Art/Graphic Design & Communications; Minor: Marketing
  • AREAS OF EXPERTISE
  • Project/Program Development & Management
  • Outreach & Communications
  • Creative Direction
  • Strategic Planning
  • Branding/Positioning
  • Graphic Design & Illustration
  • Copy Writing & Technical Writing
  • Instructional Design
  • Multimedia Development
  •  

    SOFTWARE SKILLS

  • PhotoShop
  • Quark Express
  • Flash
  • Freehand
  • Adobe Illustrator
  • Demo Shield
  • InfiniD
  • MS Professional Office Suite

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