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<pre>Array ( [var] => cut_url ) </pre> Resume for Randy S. for Consultant / Advertising, Marketing & PR in Weston, Connecticut. Search More Resumes for Consultant on Resumark.com #ID4R8MSGF
 

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Resume for Randy S. for Consultant / Advertising, Marketing & PR in Weston, Connecticut




Occupation: Consultant Industry: Advertising, Marketing & PR
Country: United States City: Weston
State: Connecticut ZIP: 06883



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Randolph P. S.
Brierbrook Lane, Weston, CT
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PROFESSIONAL SUMMARY
Marketing Strategist & Corporate Storytelling Expert: Unique “both sides of the editor’s desk” experience as senior
executive in Consumer/Tech practices at two Top public relations agencies Edelman and RuderFinn, head of
public relations practice at advertising agency and seniorlevel journalist.
Proven track record of developing and executing successful, highimpact programs for companies of all sizes and
stages – from early stage to the Fortune – by aligning communications programs with business goals.
Demonstrated ability to help companies gain increased support from all of the audiences critical to their success by
understanding company needs and developing an overall communications strategy, from “C suite” strategic counsel to
proactive tactical initiatives.
As senior vice president at Edelman, held management responsibility for Consumer and Technology divisions,
including multioffice staff of + employees, while helping grow multimillion dollar budget for agency’s largest
and oldest account by %. As executive vice president at advertising agency, established public relations practice
with overall P&L responsibility and grew revenue by %.
Seniorlevel experience as editor and writer provides firstperson understanding of how the media works to maximize
media coverage and ensure highest quality writing for both external and internal communications, such as case history
that earned “Laureate Award” from Computerworld Honors Program.
EXPERIENCE
Founder/CEO, Strategy+Communications, Weston, CT Current
Founder of consulting firm that helps companies build their brands, drive demand generation and help close sales
faster and easier through more consistent and compelling communications. Firm provides outsourced expertise in
internal and external communications – public relations, corporate communications, reputation management,
marketing communications, web marketing, social media, interactive/custom publishing and media, sales and
presentation training. Blogger on consumer technology/gadgets for TMCnet.com.
Major Accomplishments
• Developed/supervised public relations program to launch IBM’s first storage software product and reposition it
as leader in computer storage market, resulting in immediate gain in market share
• Developed/executed marketing plan to launch Quantum’s ASeries Professional Video Drive and position it as
leader in broadcast and media and entertainment markets
• Developed marketing brochures for UBS to introduce new business units and financial
services products
• Wrote series of white papers for Tandberg Data on “green” storage and SMB market
• Wrote annual Learning Leaders Profiles on enterprise learning/talent management for
Bersin & Associates
• Wrote keynote speech for Sony presentation on innovation at Lyra Digital Imaging
Symposium
• Wrote speeches for Ford Motors on “green” innovation and incar connectivity
• Wrote case history on “Video Archiving for Tapeless HD Production” for Quantum that earned “Laureate
Award” from the Computerworld Honors Program
Senior Vice President, Edelman Public Relations Worldwide, New York –
Senior client relationship manager in Consumer and Technology Practices for Fujifilm, agency’s oldest account.
Managed budgets and supervised + person multioffice staff. Developed overall strategy and supervised execution
of all client programs. Senior consultant on WyethAyerst, Apple and Ericsson accounts. Media trained client
executives/key staff. Organized/managed Edelman Editorial Team to develop written materials for clients/agency.
Led Consumer and Technology new business development teams and interfaced with Healthcare practice.
Major Accomplishments
• Developed key corporate messages for Fujifilm to differentiate company from Kodak and increase major media
coverage: Wall Street Journal, New York Times, Fortune, Forbes, BusinessWeek
• Developed internal communications program for Fujifilm “Vision ” to create new focus on company’s long
term future and the mission, strategies and values to achieve its shortterm objectives
• Secured Fujifilm as key partner with Bill Gates at NASDAQ launch of Microsoft’s Windows XP
• Wrote keynote speech for Fujifilm at InfoTrends’ Digital Imaging Seminar
• Grew client billing by % through new business, project work, crossselling with other practice areas/offices,
training staff to recognize incremental business opportunities
• Developed/supervised launch plan and promotional viral marketing event for Barnesandnoble.com’s “SameDay
Delivery” service in New York, which resulted in an immediate % increase in orders
Executive Vice President, ACS Communications, Great Neck, NY
Established public relations division of advertising agency that specialized in channel marketing. Member of
agency’s executive, new business and Web development committees. Developed strategy/supervised execution of
programs for two major computer distributors, IT consulting firms and hardware/software accounts. Managed
budgets, four person inhouse staff and six freelancers.
Major Accomplishments
• Developed strategy for initial public offering IPO of Infinite Technology Group
• Secured multiple media coverage for D&H Distributing in the New York Times
• Developed auxiliary channelfocused marketing programs for D&H Distributing and Westcon: Web press
conferences; educational seminars; newsletters; dealer support programs; trade show support
• Grew billing by more than % by adding new clients and developing auxiliary programs
Vice President, RuderFinn, New York –
Senior manager/client liaison for consumer, technology and businesstobusiness accounts at Top public relations
agency promoted from Account Supervisor. Developed overall strategy/supervised execution of programs for
diverse client base: manufacturers Ricoh, Bayer, AT&T, Prestone; services/associations BoozAllen & Hamilton,
Computer Horizons, AICPA; and Internet Juno, Viaweb. Senior consultant on Novartis and Medical Information
Management Systems accounts. Managed budgets and person staff to ensure client satisfaction/agency
profitability. Developed auxiliary marketing programs, including dealer support programs, educational seminars,
newsletters, Web sites. Coled new business activities.
Major Accomplishments
• Developed strategy for initial public offering IPO of New Paradigm Software
• Secured two USA Today “Snapshots” for Mattel Games’ th anniversary of Uno
• Secured CIO cover story on Standard & Poor’s for BoozAllen’s IT Group
• Developed/supervised program to launch Ricoh’s first digital camera – one of the first in the world
• Developed/supervised program to launch Novartis’ “One Minute Maalox” Award
Account Supervisor, Geltzer & Company, Inc., New York
Supervisor of account team at Top public relations agency promoted from Senior Account Executive. Helped
develop strategy/supervised execution of public relations and marketing communications programs for both global
consumer electronics brands Sony, Motorola, Samsung and businesstobusiness clients Savin, Applied Business
Technology, Intelligent Resources Integrated Systems. Managed fourperson account team. Wrote and helped
design numerous client newsletters. Supported new business activities.
Major Accomplishments
• Prepared keynote speech for Sony at Consumer Electronics Show CES
• Helped develop strategy/managed program to reposition pagers as consumer product for Motorola
• Organized press event for opening of Sony’s second U.S. disc manufacturing facility
• Developed monthly dealer/customer newsletters for Savin, Sony and Materials Research Corporation
EARLY CAREER AS JOURNALIST
EditorinChief, Pro Sound News, New York, NY; Editor, The Audio Engineering Society Daily, New York, NY;
Editor, Surgical Rounds and Associate Editor, Pharmacy Times, Port Washington, NY; Editor, Good Times,
Greenvale, NY; and Assistant Editor, Newsday, Garden City, NY.
PROFESSIONAL MEMBERSHIPS
American Communication Association; Fairfield County Public Relations Association; Insurance Media Association;
Institute of Nanotechnology; Outsourcing Institute; Society of Professional Journalists
EDUCATION
B.A., English/Journalism, State University of New York, New Paltz, NY Cum Laude
Situational Leadership II, The Center for Leadership Studies; Continuing education courses, writing and publishing,
New York University; Certificate program, audio engineering, The New School, New York

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