Resume for ashraf H. for Customer Support / Client Care / Advertising, Marketing & PR in Karachi, Pakistan
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Khawaja Ashraf H.
B – , Block , Gulshan – e – Iqbal, Adjacent National Stadium, Karachi
To excel while working for a prestigious company that utilizes my skills and empowers me
to strategically align myself to help organization outperform its competition.
. years of professional experience,
. years of managerial experience.
. Strong Background in;
o Sales and marketing,
o Customer and corporate services,
o Client relationships.
Experience in Sales of;
o Media Sales Electronic Media i.e. TV / Web & Outdoors,
o International Trading,
o Advertising Services,
o Information Technology. Hardware, Biometrics & CCTV Surveillance.
o Digital Marketing,
o Financial Products
. Proactive and a firm believer in progressive change.
. Copywriting & Preparation of Press Releases / Statements.
. Excellent decision making and project management skills.
. Strong analytical skills.
. Good interpersonal communication & presentation skills.
. Professional Correspondence skills via email.
. Skills in Building professional business network.
. Knowledge of Digital Media including SEO, social media, email & mobile marketing.
Brand Expo – Marketing Services Company
Job Title: Executive Director; Job Period: June till Date
Responsible to interact with direct clients & advertising agencies looking to
outsource Brand Activation, Graphic Design, Web & Programming & Multimedia related
jobs, performing key marketing functions i.e. business development & Client Service.
• To have a complete picture and understanding of all the operational and
support activities of the business.
• Develop annual business plans identifying key activities and priorities.
• Implement and communicate operational strategies and solutions in line with
the business plan.
• Effective overall coordination and direction of the Support teams.
Set and Manage performance targets.Ê
• Developing online campaign strategy, budgeting and evaluation.
• Customer retention through corporate website, social media, search engines.
• Specialize in keywords development for search engines.
• Excellent Content Development Skills, Copywriting skills, letter writing, Creative
Writing, News, Press Release, content for Web, Brochures.
Efforts Frontline Organization EFO– Non Governmental Organization
Title: Secretary General
• Working for Non Governmental Organization as Chief Executive.
• Responsible for overall project management, Fund Raising activities &
• Developed and implements fund raising campaigns.
• Developed collaterals and the corporate website. The website develops to meet not
only communication objectives but also generates donation through online
donation application, process.
• Successfully launched a free school at Thul – Jacobabad within the short span
of time. Currently in the planning phase of launching a mega school and
medical centre on acres of acquired land.
• The curriculum, uniforms and the shoes are all selected and finalized under my
direct supervision. These are offers free of charge to the students.
• Launched an ambulance service.
Hawk Advertising – APNS Advertising Agency Accredited
Job Title: Client Service Manager; Job Period: // to May
* Hawk Advertising established in is a subsidiary of Shaheen Foundations –
* Worked as a Client Service Manager reported directly to COO.
* Provided client services to clients by assisting them with their complete
promotional requirements included media campaigns, BTL, collaterals, giveaways
* Coordinated with other departments in developing campaigns & achieving
* Business Development: Identified the potential clients, developed presentations,
proposed strategies, coordination, meetings and followups.
* Presentations for Business development to large organizations. Some of them were
CAA, Pakistan Post, National Bank Ltd. and TDAP.
* Project Manager of PAF book titled “PAF over the years”. Developed complete marketing
strategy, book launching ceremony, advertising & PR campaign, BTL activities &
established placement network across the country. The book was inaugurated by
Air Chief Marshal at PAF Museum Karachi.
Abdul Majid Al Omar General Trading L.L.C. – U A E
Job Title: Marketing Manager, Job Period: // – //
* Manager Marketing, Head of the Department reported to the CEO.
* Handled of imports and re – exports activities of the organization.
* Responsible for the business development, marketing of the inventories, product
searching, sales, client services and correspondence with the suppliers.
* Product Mix includes earth moving spareparts, cosmetics & IT hardware,
biometrics technology and the security Surveillance devices.
eTaleem Technologies – Pakistan
Job Title: Marketing Manager, Job Period: // – //
* Manager Marketing reported directly to the CEO.
* Marketing of ERP, Software Applications, Web Applications, Web Development,
Biometrics Solution, Security Surveillance CCTV and other products.
* Responsible to developed business plans and implemented the approved plans
both internally and externally.
* Developed marketing communication strategy which includes advertising
campaigns, public Relations campaigns and BTL activities.
* Managed the business development / sales department, generate revenues, client
services, proposal writing and presentations.
* Handled the public relations activities including relationship with the media.
* ISS Pakistan Pvt. Ltd. As head of Marketing and responsible to developed
business plan, sales strategy, recruit and trained sales force. Product line
includes biometrics access control Devices and Surveillance Equipments.
SignOTech Outdoor Advertising
Job Title: Asst. Marketing Manager, Job Period: // //
* Responsible for Sales, business development and client services to the corporate
clients including MNC’s, FMCG’s, banks and government organizations. The
clients include CITIBANK, Habib Bank AG Zurich, Askari Commercial Bank,
Standard Chartered, Pizza Hut, Gillette and many others.
FOREX LINKS – Brokerage House
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