Commission Arts Design and Illustration
Art direction and design of project proposals, branding, marketing collateral, and promotional
materials for various clients in the home improvement, engineering and fine art industries.
KitchenWorks Inc. and HomeWorks/ Renewal by Andersen
San Francisco Bay Area, CA
Established inhouse advertising department from the ground up for a twohundred employee
home improvement company with a joint advertising spend of approximately seven million dollars
annually. Designed entire infrastructure of department including floor plan and computer networking
arrangement, design of database systems for project, marketing, accounting, and photography
management, plus the creation of marketing material inventories and distribution systems.
Hired and managed team of fulltime and parttime staff, plus worked with numerous offsite
contractors. Involved in media buying and contract negotiations, campaign performance analysis,
quarterly planning of marketing initiatives, brand building, product photography direction, and the
development of creative briefs and marketing presentations to sales teams. Guided creative team
and strategized with marketing and sales directors on advertising and marketing plans as well as
coordinated production and promotion schedules.
Project specific tasks included the concepting, process establishment, and presentation of employee
referral programs; copywriting and design for miniwebsites and landing pages for contests,
giveaways, internet ads, email broadcasts, and PPC campaigns; development of customer loyalty
and crossmarketing direct mail programs, plus branding and collateral for new business divisions.
Art Director/Graphic Designer
P&H Creative Group
Management of agency accounts from art direction and design to production and printing.
Duties include hiring and overseeing staff of designers, commissioning projects to freelance artists,
illustrators, and copywriters, working closely with print brokers and vendors as well as account
servicing and campaign presentation to clients. Agency’s secondincommand. Concept and design
of internet and print advertising, directmail, web design, tradeshow displays, bb and bc
brochures, and identity design in the insurance, foodservice, homeimprovement and other industries.