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Mary A. M.
Wiswall Road, Durham, NH
Tel .. • Cell ..
Accomplished executive with
extensive experience in copywriting, graphic design, program development,
marketing and public relations for individuals and agencies throughout
the United States and abroad seeking to optimize marketing objectives
performance. Successful record of clientfocused relationship
wherein a designer is able to provide expertise, skills, and vendor
affiliations to assist clients in meeting their objectives with a creative,
costeffective best product and/or service. Able to define, communicate,
and fulfill a project's goals and break complex issues into manageable
Merry Design, Durham, NH;
Overview: Freelance graphic
design shop providing web sites, advertising design, copywriting,
email campaigns, database
development, internet marketing and media management ranging from startup
to Fortune organizations.
Equine; Plymouth, MA Development of the initial marketing strategies
and materials for startup that would eventually grow into a Fortune
company. The program was successfully taken inhouse within a threeyear
was asked back by the company to develop a rebranding campaign.
• Dover Saddlery;
Littleton, MA Development of a new product line, marketing strategies
and materials for the most successful catalog company in the equine
Web Design, Winthrop, MA Creative for web marketing materials for company’s
client base, including copy writing and photography design.
Industries; Eliot, ME Design and development of an advertising/marketing
program that brought the company significantly increased sales and presence
in a very competitive marketplace. Was responsible for all creative
and copy writing for both web and print materials.
• Show Stable
Artisans; Hull, MA Design and development of marketing program that
brought the company to a national level, with significantly increased
• Soft Hands;
Sharon, MA Design and development of logo, packaging and marketing materials
for hand creme for the equine sports market.
• Tredstep Ireland; Dublin,
Ireland Copywriting for marketing materials for the American market.
• English in Tipperary; Design
and development of web site for teaching English as a second language
Ireland Japanese market.
• Dark Horse
Chocolates; Salem, MA Design and implementation of web site, catalogs,
ads, packaging and product line for a new line of chocolates for the
Harbor Sweets, Inc. Dark Horse would go on to represent % of Harbor
Sweet’s annual sales within months of introduction.
Sweets; Salem, MA Design and development of web site, catalogs, ads,
packaging and product line for a well established upscale chocolate
• Rumford Stone; Concord,
NH Design of logo, ads, web site and all marketing materials.
• Booz, Allen & Hamilton;
Design of Department of Defense brochures and trade show materials.
Washington, DC Design and development of internal and external communications
packages, working within strict guidelines of the industry.
• Bell Atlantic; Arlington,
VA Design and development of benefits videos and collateral materials.
Arlington, VA Development of logo and marketing materials for bioremediation
programs expressly designed for the Navy’s clean up efforts but with
potential use by the private sector.
• Environmental Protection
Agency; Design and development of brochures and various program materials.
and Associates; Fairfax, VA Design and development of identities and
marketing materials for national programs with government agencies.
• U.S. Equestrian Team; Design
of promotional tshirts.
East Rutherford, NJ
• Accent Magazine; Portsmouth,
NH Photography styling for awardwinning lifestyle magazine.
• Frank Jones Ale; Portsmouth,
NH Design & copywriting promotional materials.
FlieshmanHilliard, Inc.; Washington,
Account Executive Public
special events, media planning and coordinating graphics department.
Client listing included:
• AnheuserBusch, Inc.; Special/Sports
• U.S. Sprint; National Media
• RalstonPurina, Inc.; Pets
for People Program/Washington's Top Dog Contest
• Globalink; National Media
• Mrs. Fields Cookies; Grand
Opening Campaign Washington, DC
• America Honda Motor Co.,
Inc.; ATV Research
• Cape Cod Potato Chip Company;
Media Event Planning
PUBLISHING & PERSONAL ACCOMPLISHMENTS:
United States Eventing Association
Area Newsletter Editor and Designer to present
Project manages the production
of the Optimum Times including editorial, photography, design/layout,
advertising sales/collection, and distribution. Approves editorial
calendars and plans for each issue of the newsletter.
United States Eventing Association,
Competitions Development Task Force Member to
Greater Seacoast United Way;
Portsmouth, NH to
Design of direct mail and Day
of Caring materials, served on Allocations Committee
Organizer, United States Eventing
Association Area Clinics to present
Organizes and promotes Jimmy
Wofford clinics within Area .
B.A, History and English, Allegheny
Thesis Studies: Scottish History
and Literature, St. Andrews University
Publications Specialist Certificate
Program, George Washington University
Proficient in the use of graphic
Quark, Photoshop, InDesign,
Illustrator, Acrobat, HTML and Mac OS
Furnished upon request.