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<pre>Array ( [var] => cut_url ) </pre> Resume for Julia R. for Editor / Writer / Publisher / Advertising, Marketing & PR in Cape Town, South Africa. Search More Resumes for Editor / Writer / Publisher on #B9QKUBNNC

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Resume for Julia R. for Editor / Writer / Publisher / Advertising, Marketing & PR in Cape Town, South Africa

Occupation: Editor / Writer / Publisher Industry: Advertising, Marketing & PR
Country: South Africa City: Cape Town
State: Western Cape ZIP: 8001

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Julia R. R.:Text

Phone:  Day: , Eve: Mail:   Via della Rosa, Rosedale Estate, Durbanville, South Africa Online:,  

I’m a media expert with indepth knowhow of advertising, marketing and promotion, plus solid understanding of online and mobile technology. I combine media production skills web and mobile content, user generated content, animation, video, audio, digital photography with technical expertise HTML, WAP, imode, CMS, multimedia platforms and excellent writing skills copywriting, web editing, journalism, translation, localisation in English and German. In short: I manage content and make it accessible and desirable to the target group across the media. I utilise these skills to ensure maximum return of investment, through online or mobile sales or long term improvement of brand awareness.


Feb – April : EU Copywriting Manager, TripAdvisor, London

  • Reviewing and setting up new localisation processes, introducing new responsibilities & roles
  • Defining & documenting TripAdvisor brand values, defining brand language, tonality, style for EU
  • Managing the EU copywriting team FR, IT, DE, ES, approving final copy
  • Reviewing Marketing communications, developing Marketing concepts, approving Marketing campaigns
  • Travel writing of travel guides in DE & EN

    Aug – Jan :  Senior International Content Editor for AditOn, PA Consulting, London

  • Product specifications & development of Squeeze, an idle screen solution daily mobile publication
  • Setting up & managing the editorial department with teams of editors, producers, content loaders & designers in Berlin, London & Bath to produce daily updates for Squeeze Germany & Squeeze International
  • Liaise with content partners such as Press Association in Germany & UK, MTV, MySpace, FriendScout, Financial Times, N, CineStar, TUIfly, Airgamer, Airmotion, Sport, Kicker, PocketGamer, PocketPicks
  • Defining & implementing Squeeze brand values & guidelines & content style for mobile & web
  • Overseeing brand adaptation of clients such as Simyo, Orange, Red Bull, The Voice, Vodafone
  • Writing specifications & overseeing development of Slide Production CMS & Uploading Tool
  • Optimisation of user interface of application download & installation on mobile handsets & website
  • Achievements:

  • Successful launch of Squeeze Germany as part of the Simyo EPlus mobile network in Germany
  • Successful launch of Squeeze International as free download from platforms such as Getjar & MOSH
  • Delivering automated content ingestion via RSS feeds for Vodafone live! Germany to a very tight deadline

    Feb – Aug :  ECommerce Production Manager for Eurostar, London

  • Managing the ECommerce Production team Webmaster, Production Executive, Web Designer, freelancers
  • Overseeing maintenance & regular updates of for UK, FR, BE, US, INT
  • Interfacing with internal departments IT, PR, CRM, Contact Centre, UK, FR & BE Marketing, Legal & external content partners e.g. Disney, Whatsonwhen, Expedia for online promotions & merchandising
  • Planning & supervising future development & editorial releases of
  • Defining & implementing processes & quality assurance for smoother work flow, brand consistency & SEO
  • Managing external suppliers Translations, Copywriting, Web Designers, Developers, Agencies
  • Managing bug & fault resolution between developers, production team & technical service advisers
  • Regular stats reports to assess effectiveness of online content in terms of clickthrough rates & online sales
  • Achievements:

  • Successful editorial relaunch of Eurostar Frequent Traveller pages with no disruption of the daily workload
  • Turning work processes from reactive, last minute updates to proactive, ahead of the game content updates
  • On average % above budget performance of across all markets

    Oct – Dec :  Mobile Producer for News International, London

  • Developing a Java mobile application to make The Sun & News of the World accessible on mobile phones
  • Testing the application on a range of handsets, maintaining a bug log, finding solutions to eliminate faults
  • Developing the mobile CMS to ensure mobile content is published troublefree & accurately
  • Optimising & publishing headlines, articles, images, slideshows, videos in appropriate format for mobile
  • Copywriting The Sun & NotW mobile website: FAQs, Pricing, Jargon Buster, Compatibility, How To Guide
  • Achievements:

  • Successful launch of the mobile application & its accompanying mobile website within very tight deadline
  • Successful team management for effective liaisons between editorial & technical teams of The Sun & NotW

    June – Sept :  Copywriter for, London

  • Copywriting impartial & informative web copy about mobiles, car insurance, digital TV, gas & electricity

    Nov – Feb :  Producer & Editor of MTV:starzine for MTV Networks International, London

  • Copywriting, translating, localising, editing content for MTV:starzine UK, DE, FR, IT, ES, NL, ND
  • Managing copy & design updates for new competitions & promotions & Starzine closure
  • Overseeing & approving designs & builds of advertising agency Glue London
  • Weekly & monthly stats reports & project reviews of MTV:starzine
  • Qualitative research e.g. phone interviews & quantitative research e.g. online surveys
  • Competition analysis e.g. other photo blogging / mobile blogging sites, online magazines etc.
  • Linking strategy & marketing ideas e.g. online forums, directories, PR, media exposure
  • Achievements:

  • Increase of traffic on MTV:starzine by %, subscriptions for MTV:starzine by %
  • Successful delaunch of MTV:starzine, creating a positive customer experience
  • Successful budgeting, e.g. % reduction of initial budget for MTV:starzine closure

    July – Oct :  Team Lead Mobile Content Production for Discovery Channel, London

  • Nokia / Discovery Pro Cycling Project
  • Overseeing localisation of website & mobile content wallpapers, SMS alerts, videos clips about Lance Armstrong & Tour de France for UK, FR, DE, DU, IT, ES

    Supervising adaptation of video to mobile compatible formats gp & quality assurance

    Distribution of direct to consumer mobile content via Mobile CMS

    Compiling statistics from Mobile Application Manager for data reports of mobile content sales

  • Discovery imode / WAP portal
  • Setting up Discovery mobile portals on O imode & WAP with Discovery Channel content via Volantis CMS

    Writing & maintaining Discovery WAP sites Top Ten, Programme Highlights, Downloads, etc.

    Producing mobile TV of Discovery Channel programmes for UK, FR, IT 

    Jan – Nov :  Mobile Content Producer for Disney Mobile, London

  • Delivery of Disney Mobile content to mobile operators & aggregators across EMEA
  • Customer Relationship Management for Disney Mobile content buyers in UK, DE, FR, DU
  • Setting up Disney’s automated Customer Service emailing programme ‘KANA’

    Analysis of faulty mobile content downloads through Disney’s ‘SMS Direct’ mobile admin tool

  • Writing & localising mobile content SMS, WAP, imode, web, video episodics, product names etc. for e.g. Disney Town, Toontown, HG, Witch, Herbie, Muppets, Chicken Little, Goal!, Narnia
  • Writing, localising & maintaining Disney Mobile websites UK, DE, FR, ES via Disney’s CMS ‘Pluto’
  • Writing, translating & overseeing localisation for monthly BB Disney Mobile newsletter
  • Achievements:

  • Successful establishment of business relations for the German market with Jamba & TMobile

    July – Dec :  Copywriting, Events Organisation, PR, Marketing for Medialink, London

  • Content development for web, print & video e.g. ChannelS, Henna Wedding, EMEP, Ocean NDC
  • Events organisation & facilitation e.g. ChannelS launch, Brick Lane Festival
  • Client liaison & new business acquisition networking, writing tenders, creating presentations
  • Achievements:

  • Successful PR & Marketing for Brick Lane Festival: % increase in attendance

    June – Aug :  Marketing, Arts & Education Administration for Bow Arts Trust, London 

    Nov :  Copywriting & Creative Translation for Digital Outlook, London

  • Developing, copywriting & translating ‘Finding Nemo’ content for Disney Germany
  • March – March :  Content & Online Communities Coordinator for NMK
  • Writing, editing, commissioning & publishing content for NMK websites & communities via NMK’s CMS
  • Indepth quality assurance, testing & bugchecking for new website launch
  • Coordinating the development & delivery of events & courses & compiling reports
  • Nov – Feb : Web Design & Marketing for FLYA for Antersite Ltd, London  

    June – Nov :  Freelance Journalist, London

    April – May : Production Assistant for Image Dynamic Pictures, London
  • Organising casting & shoot of Liquid People’s ‘Monster’ music video for Ministry of Sound
  • July – Aug : Studio Manager & Video Editing at Emanon Film Production, Cologne July – Sept : Translation, Copywriting, Concept for LanguageMax, New York
  • Copy Strategy, website copy in English & German for online language learning website
  • May – June : Copywriting, Translation, Video Editing for Bates UK, London
  • Copywriting & translating print ads in English & German for Scotchgard TM
  • Video editing & translating short presentation movies for Lucky Strike
  • March – Aug : Copywriter for Wunderman Young & Rubicam Group, Frankfurt
  • Copywriting for Bosch, Ericsson, IBM & Xerox: headlines, product names, print ads, direct mail, TVspots, radiospots, product brochures, campaigns & concepts

    Aug – Jan : Apprenticeship in Advertising Business with Ogilvy & Mather, Düsseldorf

  • Traineeship in all departments of an advertising agency: client services, traffic, accountancy, print production, media buying & planning, market research, creative
  • Participation in training schemes with regular weekend seminars & workshops
  • Job placements with Ogilvy suppliers in print & lithography: Werk studio for digital production, Laser Litho lithographic works, Industriedruck Krefeld printing works


    Sept – Oct :  Travel Writing about China,

    March – May :  Travel Writing about South East Asia,

    March – April :  Management & Supervision Skills Course, Community Links, London

    July – Jan : City & Guilds Journalism Course Distinction, CSV Media, London

    Oct – Dec : NCFE Advanced Multimedia Design Course, Lambeth College, London

    April & Sept : Dreamweaver & HTML Course, Tower Hamlets College, London

    Feb – June : Erasmus Exchange, Communications Studies, Université Paris , Paris

    Sept – June :  BA Hons . Communications & Audio Visual Production Studies, London Guildhall University now London Metropolitan University

    Aug – Jan : Stateapproved Advertising Business Certificate First, Düsseldorf

    Oct & Feb : Writing, Direction, Production of short films ‘Bleeding’, ‘More murder’, Wuppertal

    Aug – Jan : European Marketing & Business Course, College of Further Education Düsseldorf

    June : Abitur ALevels in Biology, English, German, Philosophy, Maths, French

    – : Writing, Direction & Production of Absurdist Theatre Play ‘Les Leçons’, Hamm

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