• Website Design
• Internet Marketing Plans
• Web Analytics
• Consumer Market Research
• Search Engine Optimization
• Originated and planned research information for regional health care insurance campaign.
• Created extensive online marketing plan for local Rochester Red Cross Chapter.
• B.S., Professional and Technical Communications; Marketing Minor
An innovative and highly motivated selfstarter who analyzes problems and develops effective solutions. Ability to
analyze products and services, and growth opportunities, then introduce strategic and tactical solutions that improve
competitive performance. I have proven communication and organization skills by effectively working under pressure
and meeting multiple project deadlines.
OrthoClinical Diagnostics, Rochester, NY. Present
A Johnson & Johnson company providing high quality in vitro medical testing products.
• Writing and maintaining customer and service procedures by collaborating with SMEs, engineers, and consultants.
• Editing and fixing print and on board documentation using XML and HTML.
• Creating mockups for help, condition codes, and reference guide screens.
Roberts Communications, Rochester, NY.
Independent advertising agency in New York and Minnesota focusing on the health care, financial, and businesstobusiness
Media Assistant Intern
• Initiated and developed preliminary market research by analyzing sales organization and markets for a consumer health
• Responsible for tracking print and online leads and advertising results for multiple clients.
• Assisted Media Director in daily activities and organization of projects.
The Simon Group Marketing Communications, Sellersville, PA.
Businesstobusiness marketing communications agency specializing in hightech and industrial accounts.
Marketing Assistant Intern
• Compiled information about potential business leads.
• Created, revised, and verified eletter advertisements.
• Launched multiple paid search marketing campaigns using Google AdWords and Google Analytics.
IPC, Fairfield, CT.
Producer of missioncritical trading technology and connectivity solutions to financial market participants globally.
Technical Writer Intern
• Implemented the preliminary organization of all technical documentation using DITA structuring.
• Developed and edited service and end user documentation for distribution.
• Designed and edited images, charts, and tables for documentation.