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Resume for Greg C. for Executive Manager / Advertising, Marketing & PR in Iowa City, Iowa

Occupation: Executive Manager Industry: Advertising, Marketing & PR
Country: United States City: Iowa City
State: Iowa ZIP: 52240

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Iowa City, IA
United States
Gregory Scott C.
Founder and CEO
The NextGen Marketing Group
NextGen Marketing Gr:
Iowa City, IA, United States
Nov Present
Cedar Rapids, IA, United States
Apr Nov
Entrepreneurial visionary who has led the development of new businesses, products,
marketing campaigns and business strategies for startups and wellestablished companies
as a founder/entrepreneur, outsourced executive and consultant, and corporate executive.
Track record of significant achievements receiving national press and industry recognition
creating market leadership positions and driving new sources of revenue and profitable
growth for multiple businesses. Passionate leader, recruiter, and team builder with an
unwavering commitment for success. Detailed profile also available for viewing on LinkedIn
Work History
The NextGen Marketing Group
Founder and CEO
Founder of new national hybrid marketing consulting firm and full service marketing agency that
specializes in assisting business clients in developing and enhancing their GotoMarket strategies
and programs. Team leverages former industry CMO's and senior marketing executives that work
closely with all clients and collaborate across the country to match experiences and knowledge to
solve client problems. Company is centered on innovative business model that provides services
"ondemand" and "virtually" leveraging the latest in collaboration and communications technologies
to drive client work efficiencies.
McLeodUSA, Inc.
Group Vice President Marketing
Senior executive responsible for leading all aspects of Marketing across the organization including
market strategy, product development and management, pricing, market research, advertising,
public relations, web marketing, market management, promotions, and campaigns. Also led M&A
and Business Development team during last year of tenure. Reported to CEO as member of the
senior management team. Major accomplishments were complete makeover of product and pricing,
creation of new Marketing department, recruitment of top talent to difficult market in Iowa, and
national repositioning of brand through major marketing communications programs. Also led
development of new company strategy prior to Paetec deal and launched multiple key strategic
products such as VoIP, Managed Services, Unlimited Bundles, and DSL.
NextGen Marketing
NextGen Marketing
Group Summary
Summary and Company
Overview for NextGen Marketing
NextGen Marketing
Group OnDemand
Press Release
Press Release Announcing
Innovative OnDemand Marketing
Support From NextGen
Marketing Group
Inside the NextGen
Braintrust July
Julu NextGen Marketing
Group Newsletter
NextGen Marketing
Group Brochure
C. McLeodUSA
Product Launch
View My VisualCV Online:
Page of
Overland Park, KS, United States
May Oct
Denver, CO, United States
Nov May
Denver, CO, United States
May Nov
Kansas City, MO, United States
Aug May
Kansas City, MO, United States
Oct Aug
Kansas City, MO, United States
Jun Oct
Vice President/AVP Broadband
Led DSL and Broadband strategy, product development and implementation for Sprint's Local
Division as AVP, then promoted to VP position leading Consumer Broadband Product Marketing for
national CLEC initiative called ION. Product line grew from $ to $M line of business. Executive
leader for DSL from business case through market launch and growth phases.
US WEST Long Distance
Vice President Marketing
Led Marketing team for separate deregulated subisidiary of the RBOC US WEST prior to acquisition
by Qwest. Team designed marketing strategy and products for entry into long distance market.
Created all products and market entry strategies, developed and launched company's first prepaid
card product, and redesigned and relaunched company's existing Call Card and instate long
distance products.
TCI/AT&T Broadband/Comcast
Acting COO/VP Marketing and Commercial Sales
Led Marketing and Commercial Sales teams for TCI's Telephony Division which drove the
company's entry into Local Telephone services utilizing the cable infrastructure to homes and
businesses. Primary executive assigned to Triple Play strategic venture with Sprint, Cox, Comcast,
and TCG for bundling telephony, high speed internet, and digital video together. Led entry into trial
markets as National CLEC. Provided leadership to Commercial Sales team, establishing new
business unit and strategy.
Director Data Product Management
Led strategy, product development, and product managemenet for Sprint's Clearline private line
product family and also Asynchronous Transfer Mode ATM services. Developed Business Plan
and authored over new products and services during tenure which grew Clearline into a $M/
yr product line for Sprint and its' most successful data service in terms of revenue and margin.
Company leader for product and line of business.
Group Manager, Product Manager
Led development of Clearline priviate line services. Promoted to Group Manager, then Director.
Authored and launched over new products for product line that led the service to be Sprint's top
performing data product.
Sprint Wireless/United TeleSpectrum
National Sales Operations Manager, Account Manager
Led Sales Operations functions for Sprint's wireless division at a national level. Worked with all
sales regions to develop lead development and tracking programs, sales compensation plans,
incentives, and payment of commissions. Functioned as interim regional manager during sales
office vacancies. Started as top account manager for company averaging over % of sales quota.
Sprint/United Telecom Ohio
Sprint Background
Sprint Corporate Profile
on Greg C.

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