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<pre>Array ( [var] => cut_url ) </pre> Resume for Vinita W. for Executive Manager / Advertising, Marketing & PR in Toronto, Canada. Search More Resumes for Executive Manager on #BPG1DJ69C

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Resume for Vinita W. for Executive Manager / Advertising, Marketing & PR in Toronto, Canada

Occupation: Executive Manager Industry: Advertising, Marketing & PR
Country: Canada City: Toronto
State: Ontario ZIP: L5V 2C8

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Vinita Bhatia W.
Blueheron BLVD, Mississauga , Ontario LV C
Contact: C, H Email :
Approach Needs Presentation Overcome Close Service
Objective: To contribute my MultiMedia experience in enhancing the success of
businesses in Canadian Media Market
Experienced Media Executive
Accomplished Advertising professional with a dynamic career leading a major media Company succeed.
Known for strengthening the organization to compete in competitive markets both directly and by leading
teams. Record for delivering innovative marketing concepts & strategies that work. Efficiently manage the
Sales cycle process from client consultation to closing. Core Strengths encompass:
Strategy & Analysis Solutions Selling & Marketing Team building & leadership
Key Account Development Client/Public Relations Negotiations Content
Monetization P & L management Brand Integration
Vice President Advertising Sales
Radio City . FM, India Part of News Corp. Erstwhile
Was responsible for North team for Top line revenues, sales operation management, leading teams for Client
Solutions Integrations, Strategic Inputs to achieve desired results. Reported to President & COO as Vice
Youngest member of the Executive Council “ Think Tank” and I was inducted in the first year of joining itself,
taking part in strategy & policy making for the organization
Took promotions YOY. Joined as GM, promoted to AVP & then VP
Set up the core team at Delhi in from scratch. Drove Delhi from being the most underperforming to No.
branch in the country. Introduced many best practices, like inventory management
Led a team of senior &highly skilled Professionals managing revenues for one of the largest revenue bases
in the Radio business $ Million
Established Delhi as the No. branch in the country. Took over the branch in at a revenue of $ .
Million. Made the revenues grow to $. Million %growth , In , Even in recessionary year, closed the
revenues at % growth , when all business were closing at negative
In more markets were added to my portfolio, registered a growth of % and ended the year at
$. Million. Grew the business by more than % in years
Established the Model for key integrations for clients along with programming. The same has resulted in many
awards for the agencies & clients at India Radio Forum and Bangalore Ad Club. Golden Mike Award for best
use of Radio for yahoo. Silver Award for Microsoft. Bronze for Hero Honda.
Resulted in . Million + revenue from creative monetization.
Established the first successful franchisee team in the country delivering revenues of . Mil + and made
alliances with many agencies where our stations were not present
Established Digital offering Planet Radio City amongst advertisers with revenue of . Mil in the first year of
launch itself
Senior Manager
Hindustan Times India’s Leading English News Paper Co.
Head of Retail, luxury & lifestyle category
Led & strengthened the Retail, Luxury & Lifestyle Vertical. Always maintaining a healthy % market share
in the category a must for retail segment to maintain leadership.
Capitalized on these growing categories in India, Further expanded the category by refocusing on growing
retail chains & Luxury genre’
Was the key proponent in establishing many new products launched by the publication ,like HT Homes a
new interiors’ product, splurge a high end fashion & luxury supplement,.
Managed successful selling of many important supplements like HT City & Brunch, Splurge, and HT Homes.
Designed effective sales’ packages to push the integrated sales of all supplements, main news paper & Mint
– the business news paper along with JV of Wall Street Journal and gained both volume & value share.
Established the Kids’ Newspaper HT NEXT in the minds of the advertisers by offering some key solutions and
brand integrations.
Was a member of the team that organized International Luxury Conference in India
Organized exhibition for Interiors’ establishing a revenue model of USD . Mil & above
Manager Sales
Pictures Entertainment Sony Entertainment Television, Asia
Was responsible for revenues of $ million.
Key Account Management: Coca Cola, Pepsi co, Whirlpool, Sony, Reckitt Benckiser, Nestle
,Samsung, Airtel, Hyundai, Nokia ,General Motors ,LG ,Max NewYork Life.
Sponsorships for properties, Reality Shows & large block buster formats like Film fare, Femina Ms India, IIFA
Awards ,Indian Idol with deals worth USD $. to Million each.
Did In program integrations Betty La Fae, thereby gaining new clients Bausch & Lomb & Samsung with .
to . Million additional revenue for the channel.
Account Manager
ZEE ENTERTAINMENT ENTERPRISES LTD World’s Foremost Indian programming Producer & Aggregator
with over Million viewers present across Countries worth $ Mn
Sold both GECs General Entertainment Channels & Niche Channels. Have sold the Mother brand Zee TV
as standalone and as network of channels Zee TV, Cinema, Music, News, Regional & English channels,
with maximum time being spent on Zee TV
Was part of the core team set up to establish regional channels first time in India , by the name of Alpha
Marathi, Bangla, Gujarati & Punjabi.
Also sold English channels like Zee Studio & Zee Caf‰ with programming from MGM & other best English
Productions in the World
Sold high value properties & shows like Zee Cine Awards, Jeena isi ka naam hai etc, along with bringing in
many key clients on board for the first time like Frito Lays, Cargill Foods etc.
Handled single client deals worth $ Million and overall revenues worth $ Million.
V Frontrunner in establishing the rates & revenues for the newly launched regional
channels of ZEE Group –Alpha, with % growth of revenues in the st half of ’
over previous year.
. Siti CableTV Part of ZEE ENTERTAINMENT Ltd
. DSS Mobilinks Pvt Ltd
. Hilton Calc, Kanpur
Masters of Business Administration Marketing
EMPI Business School, New Delhi
Bachelor of Commerce Hons Economics Delhi
University, New Delhi
Diploma course Information Technology Software
National Institute of Information & Technology
Other Professional Certificate Courses
• certificate course in crucial conversation
• Online certification in Body Language
V Awarded “Journalist of the year” by the Ministry of Medium & Small Scale enterprise for
Setting up Outstanding programming for India’s first City based local channel –Siti TV.
This contribution to programminganchoring & script writing has put me in the Text
books of Media In KanpurU.P.
V Awarded the Best P station in the country for FY ’’ for efficient deliveries of Sales
at Radio City . FM,for a dramatic growth of % in revenues in the first year of me
taking over as the branch head.
V Again in FY nominated for the best Sales team at Radio City . FM and for
superseding Mumbai Sales.
V Got nominated for outstanding contribution to Sales in Retail category in ’’ By
Hindustan Times
V Got CEOs Award for outstanding contribution to Sales in my region in ’’, first year
after my joining. The target achievement helped the team manager & the branch
manager to cover up their targets as well.

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