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<pre>Array ( [var] => cut_url ) </pre> Resume for Neil R. for Executive Manager / Advertising, Marketing & PR in Lehi, Utah. Search More Resumes for Executive Manager on Resumark.com #KC8N7MIRG
 

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Resume for Neil R. for Executive Manager / Advertising, Marketing & PR in Lehi, Utah




Occupation: Executive Manager Industry: Advertising, Marketing & PR
Country: United States City: Lehi
State: Utah ZIP: 84043



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Neil G. R.

W. North, Lehi, UT          

SeniorLevel Marketing, Communications and Strategic Planning Executive
  • Reversed Sales Declines at five companies and generated highgrowth Revenue and Profits.
  • Provided % of next year’s sales through New Product Development and Product Launches.
  • Marketing, Communications, Sales, Strategy and Executive Team Management experience.
  • Managed Consumer CPG and BB Retail, Branded, Ingredient and Private Label product lines.
  • Managed Entrepreneur $$ M sales, Joint Venture & Public $$ M sales companies.
  • CORE SKILLS  
  • Marketing  • Branding   • Communication      • Product Development
  • Strategic Plans          • Positioning    • Team Leadership • Project Management
  • Merchandising          • P&L Growth     • Creative Services • Sales Management
  • Market Research      • Regulatory         • Public Relations  • Trade Shows/Events
  •  

    WORK HISTORY 

    Senior Consultant / CMO        Impact Consulting, Lehi, UT                  Current    

    Consult in CPG and BB markets: Dietary Supplements, Functional Foods, OTC Drugs and Foods. 

  • Consulting in Marketing, Branding, Communications, Strategy, and Product Development.
  • Strategic revisions or development of brand positioning; new pricing & distribution models; sales presentations; websites; education; trade shows; merchandising systems; advertising.
  • Development of Government Regulatory Compliance programs FDA, FTC, and cGMPs.
  •  

    Director of Brand Management     Ideasphere, Inc., American Fork, UT                    –

    A $ million private manufacturer of Dietary Supplements, Sports Nutrition and Functional Foods. Management of over SKUs providing over % of sales and gross margin under Twinlab, Weil, Nature’s Herbs, and Alvita Tea brands and other new brand development. Reported to President. 

  • Manage new product development, pricing, ads, package design, labeling & claims SKUs.
  • Develop three new Brand lines, positioning & package designs, formulations, launch to market.
  • Senior Marketing Director coordinating all Marketing Team programs within the company.
  •  

    Senior Consultant / CMO        Impact Consulting, Montgomery Village, MD               

    Consultant in CPG and BB markets: Supplements, Functional Foods, OTC Drugs, Foods and Industry Associations. Company sizes from $ to $ million; industry associations include Council for Responsible Nutrition and the U.S. Pharmacopeia. Project assignments range to months.                                                  

  • Consult in Strategy, Marketing, Branding, Communications, Channels, Product Development.
  • Development of new products based on competitive gap analysis, market opportunity analysis, consumer trends, health/wellness positioning and regulatory/scientific claims opportunities.
  • Consulted in strategic planning processes; rationalized SKUs; rationalized pricing & promotion for profit margin improvement; new product and program launches; budget and cost control.
  • Revised Echannel and Direct channel distribution models, loyalty programs, merchandising.
  •  

    Neil G. R.                Pg. of  

    Brand Marketing Director      Twin Laboratories, Inc., American Fork, UT              

  • Restored key Brand line to positioning with improved communication of Brand equity.
  • Reduced SKUs , to , & packages to to improve costs & sales efficiency.
  • Revised pricing on + SKUs to standardize prices and improve gross margins by %.
  •  

    Senior Consultant / CMO      Impact Consulting, Orem, UT                                  –  

  • Contract assignments as VP of Marketing & Sales and as VP of Marketing year each.
  • Developed positioning, logos, graphics, product lines & selling aids for three new divisions.
  • Developed expanded product lines to reduce company dependency on core products.
  •                                                                                                                       

    Director of Marketing & Comm.     Nature's Way Products Inc., Springville, UT      

  • Additional titles: Director of New Product Development; Director of Corporate Planning
  • Developed & launched a item, SKU vitamin line in months, selling $ million.
  • Broadened line into Vitamin, Homeopathic, OTC, Diet & Sports Nutrition products.
  • Managed costing, pricing, positioning, budget, sales support & marketing for new products.
  • Managed staff teams in Marketing, Design, R&D, & Product Development.
  • Led industry in providing the first structure/function claims on vitamin & herbal labels.
  • Strategic Planning, Product Development & Operations Planning Teams Leader
  • Reversed year sales decline & generated an average +% annual growth for years.
  • Grew sales from $ million to $ million over years. Expanded into Mass Market channel.
  • Directed staff of in Market Research, Media Planning, Package Design & Creative Services.
  • Educator, Presenter and Trainer in internal employee and external customer training programs.
  •  

    Director of Marketing & Sales       Universal Foods Corp., Milwaukee, WI                 

  • Managed P&L for Consumer & Foodservice divisions providing % of corporate profits.
  • Managed staffs in Marketing, Product & Recipe Development & Customer Service.
  • Planned, hired & managed Retail Sales Force of Regional Managers & + Brokers.
  • Chaired Strategic Planning & Product Development Teams in divisions.
  •  

    Product Manager Assignments Clorox, Alberto Culver, PET Inc.                  –

  • Household Cleaners, Packaged Foods, Frozen Foods
  •  

    EDUCATION 

    MBA Stanford University, Palo Alto, CA        

  • MBA in Marketing & Organizational Behavior.
  •  

    B.Sc. Brigham Young University, Provo, UT

  • Bachelors of Science in Business Management, Minors in Economics & Psychology
  • Magna Cum Laude . GPA        
  •  

            


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