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G. Bobsled Blvd,
Park City UT Tel: _____________________________________________________________________________________________
& Profit Growth
Online Business Experience
Key Account Management
PRESENT BUSINESS DEVELOPMENTMEDIA
Business Executive with a year track record for
delivering and sustaining revenue and profit gains within a highly competitive
strategies, business development plans, promotional activities and product
development projects for .
Oversaw the partnership
structure and launch of , a webtoprint
business development and brand extension for Family Marketing, Which
Box Media and Rastar.
network relationships to drive content development for WhichBox.com:
Pregnancy & Newborn Mag, Source Interlink, Whole Foods, CK Media,
Big Picture Scrapbooking, Diva Craft Lounge and others.
Consulted on the development
and relaunch of Where Magazine in Houston Texas.
Consulting on the launch,
sales and reseller program for Salt Lake City based OOH Advertising
FREE SPIRIT CONSULTING,
MultiMedia Publishing ConsultantKey Achievements:
for a $ million craft division, revenue goals and employees.
top down business plans for Express Media Craft Group to transition
from a traditional print publisher to a multimedia publisher, with
diversified revenue streams and brand extensions.
Developed and launched
web . web properties for My Home Magazine and Country Home
Developed and launched
affinity consumer products and events, leveraging Express’s industry
leading brands APQ, Handmade, ACC and Scrapbooking. This included quarterly
custom kits sold on Australia's only home shopping network TVSN.
Created a strategic
media kit that aggregated the strength of Express’s , monthly
craft readers to attract first time national and agency advertisers
like Canon and Epson AU.
Consulted on best
practices to implement a CMS to better manage all publishing assets
for licensing, syndication, remonetizing through special issues, etc.
SALT LAKE CITY UT
Publisher – Full P&L Responsibility for Creating
Keepsakes, Simple Scrapbooks and Paper Crafts Magazines/Web Properties Key Achievements:
for $. million per annum in print and online ad revenue; $. million
per annum in licensing and business development.
nonendemic spending as key growth initiative, growing business from
$ to $K between – … Sprint Picture Mail, M, Canon, HP,
Kodak and Nestle.
Initiated and managed the
groups’ first ABC audit, MRI prototype and Ad Impact studies to attract
nonendemic, quasiendemic and agency business.
and executed a strategic overhaul of the employee print, online and
marketing departments to expand revenue and increase efficiencies, resulting
in double digit growth for Simple Scrapbooks, Paper
Crafts and New Media.
an innovative new scrapbooking product in conjunction with the USPS
and ScrapYourTrip.com, raising awareness of memory preservation and
brand awareness of CK.
REVUE MEDIA, SALT
LAKE CITY UT
Publisher – Director of Sales Responsible for Full P&L Responsibility
Revue Media was formed by Tony G. and Kyle Cox to launch custom
newsstand publications for Klein Becker of Salt Lake City, UT
the nd largest integrated pregnancy publication and website in the
world, devoted to expecting and new parents, with , copies per
Grew revenue from
zero to $. million per year by the end of year two by recruiting, developing, and managing
a staff of sales, marketing and subscription professionals, Clients
included BMS, Target, JC Penney, Sears, Abbott Labs, Kimberly Clark,
J&J, Suave, P&G, Kraft, Burlington Coat Factory.. and other
agency generated business.
Magazine to rave reviews in June , as well as the national REAL
Women Model Search – Model searches yielded $k+ in net profit per
show, plus local, regional and national exposure on UPN, Entertainment
Tonight, VH Hot Moms, NBC affiliates, EXTRA…
all marketing efforts including online display media, paid search, natural
search, television, radio, print, siteside advertising, conversion
flow, branding, internal creative agency and P&L responsibility.
COMMUNICATIONS, ATLANTA – GA
Director of Sales/Associate Publisher
Women’s Health & FitnessLaunched, implemented and helped manage
the magazine’s marketing strategy, both from a business and sales
Crushed quota and
was promoted from sales manager to magazine manager in months.
$K in prebooked revenue for an unproven bimonthly title, with a
circulation of ,
Hired and developed
the performance of three account executives that doubled the frequency
and tripled the revenue of the publication in year two
& FITNESS, MANHATTAN BEACH CA
Regional Sales Manager STRIVE Hired for my connections to the health
and fitness industry, then promoted for delivering revenue results to
the largest fitness lifestyle publication in California. &nbs