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<pre>Array ( [var] => cut_url ) </pre> Resume for Tony G. for Executive Manager / Advertising, Marketing & PR in Park City, Utah. Search More Resumes for Executive Manager on Resumark.com #XGHPUO1VX
 

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Resume for Tony G. for Executive Manager / Advertising, Marketing & PR in Park City, Utah




Occupation: Executive Manager Industry: Advertising, Marketing & PR
Country: United States City: Park City
State: Utah ZIP: 84098



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TONY G.                                                                                                                        Bobsled Blvd, Park City UT                                                                                  Tel: _____________________________________________________________________________________________ 

STRATEGIC BUSINESS EXECUTIVE

Revenue & Profit Growth CLevel Networking Expert Presenter
Innovative Marketing Business Development Online Business Experience
P&L Responsibility Key Account Management Strategic Planning
Forecasting and Budgeting Team Building Sales Management

   

PROFESSIONAL EXPERIENCE  

PRESENT    BUSINESS DEVELOPMENTMEDIA CONSULTANT                                           Senior Business Executive with a year track record for delivering and sustaining revenue and profit gains within a highly competitive market landscape.                                                     Key Achievements:

  • Directed marketing strategies, business development plans, promotional activities and product development projects for .
  • Oversaw the partnership structure and launch of  , a webtoprint business development and brand extension for Family Marketing, Which Box Media and Rastar.
  • Leveraged publishing network relationships to drive content development for WhichBox.com: Pregnancy & Newborn Mag, Source Interlink, Whole Foods, CK Media, Big Picture Scrapbooking, Diva Craft Lounge and others.
  • Consulted on the development and relaunch of Where Magazine in Houston Texas.
  • Consulting on the launch, sales and reseller program for Salt Lake City based OOH Advertising startup.
  •    FREE SPIRIT CONSULTING, SYDNEY AUSTRALIA                             MultiMedia Publishing Consultant                                                                                           Key Achievements:

  • P&L responsibility for a $ million craft division, revenue goals and employees.
  • Developed strategic top down business plans for Express Media Craft Group to transition from a traditional print publisher to a multimedia publisher, with diversified revenue streams and brand extensions.
  • Developed and launched web . web properties for My Home Magazine and Country Home Ideas Magazine.
  • Developed and launched affinity consumer products and events, leveraging Express’s industry leading brands APQ, Handmade, ACC and Scrapbooking. This included quarterly custom kits sold on Australia's only home shopping network TVSN.
  • Created a strategic media kit that aggregated the strength of Express’s , monthly craft readers to attract first time national and agency advertisers like Canon and Epson AU.
  • Consulted on best practices to implement a CMS to better manage all publishing assets for licensing, syndication, remonetizing through special issues, etc.
  •  

         PRIMEDIA, SALT LAKE CITY UT                                                      Publisher – Full P&L Responsibility for Creating Keepsakes, Simple Scrapbooks and Paper Crafts Magazines/Web Properties                                                                                               Key Achievements:

  •  P&L responsibility for $. million per annum in print and online ad revenue; $. million per annum in licensing and business development.
  • Strategically targeted nonendemic spending as key growth initiative, growing business from $ to $K between – … Sprint Picture Mail, M, Canon, HP, Kodak and Nestle.
  • Initiated and managed the groups’ first ABC audit, MRI prototype and Ad Impact studies to attract nonendemic, quasiendemic and agency business.
  • Developed, managed and executed a strategic overhaul of the employee print, online and marketing departments to expand revenue and increase efficiencies, resulting in double digit growth for Simple Scrapbooks, Paper Crafts and New Media.
  • colaunched an innovative new scrapbooking product in conjunction with the USPS and ScrapYourTrip.com, raising awareness of memory preservation and brand awareness of CK. 
  •  

            REVUE MEDIA, SALT LAKE CITY UT                                         Publisher – Director of Sales Responsible for Full P&L Responsibility                                    Revue Media was formed by Tony G. and Kyle Cox to launch custom newsstand publications for Klein Becker of Salt Lake City, UT                                                                                                                                                   Key Achievements:

  • Successfully launched the nd largest integrated pregnancy publication and website in the world, devoted to expecting and new parents, with , copies per month ePregnancy
  • Grew revenue from zero to $. million per year by the end of year two by recruiting, developing, and managing a staff of sales, marketing and subscription professionals, Clients included BMS, Target, JC Penney, Sears, Abbott Labs, Kimberly Clark, J&J, Suave, P&G, Kraft, Burlington Coat Factory.. and other agency generated business.
  • Launched REAL Magazine to rave reviews in June , as well as the national REAL Women Model Search – Model searches yielded $k+ in net profit per show, plus local, regional and national exposure on UPN, Entertainment Tonight, VH Hot Moms, NBC affiliates, EXTRA…
  • Responsible for all marketing efforts including online display media, paid search, natural search, television, radio, print, siteside advertising, conversion flow, branding, internal creative agency and P&L responsibility.
  •          HIGHBURY HOUSE COMMUNICATIONS, ATLANTA – GA          Director of Sales/Associate Publisher Women’s Health & Fitness                                Launched, implemented and helped manage the magazine’s marketing strategy, both from a business and sales perspective.                                                                                                                                                                   Key Achievements:

  • Crushed quota and was promoted from sales manager to magazine manager in months.
  • Personally sold $K in prebooked revenue for an unproven bimonthly title, with a circulation of ,
  • Hired and developed the performance of three account executives that doubled the frequency and tripled the revenue of the publication in year two
  •        BENNINGS HEALTH & FITNESS, MANHATTAN BEACH CA                      Regional Sales Manager STRIVE                                                                                           Hired for my connections to the health and fitness industry, then promoted for delivering revenue results to the largest fitness lifestyle publication in California.                                                                                 &nbs


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