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<pre>Array ( [var] => cut_url ) </pre> Resume for Felicetta O. for Manager / Supervisor / Team Leader / Advertising, Marketing & PR in paris, France. Search More Resumes for Manager / Supervisor / Team Leader on Resumark.com #3XZHP44S9
 

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Resume for Felicetta O. for Manager / Supervisor / Team Leader / Advertising, Marketing & PR in paris, France




Occupation: Manager / Supervisor / Team Leader Industry: Advertising, Marketing & PR
Country: France City: paris
State: Ile-de-France ZIP: 91190



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Felicetta O. CIM
allee de la Clairiere – – Gif sur Yvette France
Mobile: +
PROFILE
Highly achieving, senior Market Research Group Leader with extensive experience in leading
people and designing and implementing Consumer Insight projects across various bluechip
environments and countries. Key strenghts include commercial acumen and excellent theoretical
and practical knowledge of qualitative/quantitative market research tools and consumers’ trends.
EMPLOYMENT HISTORY
Position: Group Leader Sensory and consumer behaviour science for water, beverage, baby
and medical nutrition
Company: Danone Research, Paris, France Jan – To
date
Key Responsibilities Leading a team of to deliver successful executions of high profile,
worldwide research projects. Contributing to the business strategy by working closely with the
stakeholders of each division while ensuring that my team meet set goals within allocated
budget. Responsible for delivering insightful results of research studies for the business and
sensory development of our products. Danone Research representative for public interviews
with journalists.
Major Achievements:
• Provided world class insightful market research results to redesign the global benefits of
our waters and the business strategy R&D water VP: “We are now in a much better
situation to score because of you …”;
• Successfully led junior people to deliver above average results in a very short time;
• Established mutual trust and productive collaboration between R&D and Marketing teams
across different countries that did not work together before;
• Persuaded key leaders, central and local teams to finance successful expensive
international projects for the launch of new products/range and to orientate scientific
clinical studies that led to products with relevant health benefits for consumers .
Position: International Research Manager Jan – Dec
Company: CV, part of Cello Group Plc, International Research agency, London, UK
Key Responsibilities: Managing mainly qualitative research projects for major blue chip clients
as well as a small team of researchers. Pitching and proposal writing, briefing and coordinating
agency partners in other countries, attending and moderating groups, presenting findings back to
clients.
Major Achievements:
• McDonalds – development of nutritional information labeling packaging, leaflets, instore
tablemats and interactive tools. The impact of the tailored long term market research
study resulted in the worldwide launch of nutrional labelling, satisfying consumer
expectations illustrating McDonalds commitment to providing information to consumers;
booklet written for McDonalds internal use available upon request;
• Sony, Canon, Stolichnaya – new brand positioning studies and testing brand ads: These
studies reenergised the brands by providing insights for future product development and
improved communication;
• Adidas, Nokia, Diageo – new market segmentation and NPD; recommendations
successfully implemented for the launch of new range of products;
• Fat Face – market segmentation studies and launch of a full kids wear range across multi
channel distribution in the UK and the best communication channels.
Position: Senior Qualitative Researcher Jun – Dec
Company: Periscope, Qualitative Market Research Company, Milan, Italy
Key responsibilities: Managing qualitative research projects in Italy from briefing stage to
delivering
presentations.
Major Achievements:
• Unilever – NPD testing done for a wide range of brands and products for shampoo,
deodorant, body care and household cleaning;
• Cerruti and Nestle – advertising campaign testing, packaging development and NPD;
• Diageo – extensive concept and new product development for Bailey for diversification.
Position: Market Research Supervisor Sep – May
Company: Synovate, International Research Company, London
Key Responsibilities: Ensuring that all CATI projects and facetoface interviews were executed
effectively to meet goals and deadlines. Training, briefing, monitoring and managing on average
a team of researchers.
Major Achievement:
• Promoted from interviewer to supervisor after only weeks in post thanks to my flair for
people, my natural inclination towards managing and motivating people as well as
organising the work load.
EDUCATION
• Chartered Institute of Marketing, CIM – Professional Diploma in Marketing, University of
Amersham & Wycombe, UK
• Degree in Foreign Languages and Literature French & German, University of Florence,
Italy
LANGUAGES
Italian – Fluent, mother tongue
English – Fluent
French – Good
OTHER SKILLS
Advanced media training – Newspapers/magazines , radio

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