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Resd , Calle
Urb. Sta Rosa
de Lima, CaracasVenezuela,
work for an outstanding, global and technology oriented company, where
I could contribute with my experience and knowledge in massive marketing
and new business development, developing my leadership and team work
skills for the goodness of the company.
Date of birth: //.
Idioms: Spanish, English and Portuguese.
Business school Spain
Master in Strategic Marketing
/ UNIVERSITY OF MIAMI USA
Science in Professional Management
Master in Finance.
– present Kraft foods
and Desserts Andean Marketing
Responsible for the sales and earnings of the categories Drinks and
Desserts in the Andean Region, this includes Venezuela, Colombia, Ecuador,
Peru and Bolivia with annual net sales of approximately millions
of dollars. In I was responsible to reverted the decrease of the
drink business and of generating a growth of % in the dessert business.
Responsible of developing and implements short and long term marketing
and communication strategies for the region. For the I lead in
a successfully way to implement campaigns of communication, regional
and the local.
Management of the brands Tang, Clight, Kool Aid and Royal in terms of
positioning, communication, packing, price policy and analysis of competition.
Define and execute the launch of new products and the development
of the categories Drinks and Desserts. Manage to develop and launched
new products, for the drinks business and for the desserts business.
In charge of planning and controlling the expenses and investments in
the categories and to identify opportunities of margins improvements.
For the I was responsible for the growth of the margin of the dessert
business in a % through the implementation of initiatives of cost
reduction in packing.
– / Cantv subsidiary company of Verizon
Added Services Marketing Manager
My objective was to launch and maintain value added services by building
massive marketing strategies and increase the average number of services
from , to , per line.
Innovated with new products and services that contribute to increase
the average revenue per customer by increasing a % average yearly
for the next years in the total Value Added Services Revenues.
We were the first Telco Company that launched SMS over the fixed network
in LatinAmerica, in six months we had more than , customers with
the service and sending an average of messages per customer per month.
Develop marketing strategies to increase the penetration of voice services
by using fixed wireless technology, in the growth in lines penetration
after more than years of no increments was increase in %, in a
market of million of lines.
To reached the growth of we created an alternative door to
door sales channel with more than sales person that depend directly
of our third party sales franchise and that represent % of our total
gross sales , fixed wireless customers monthly.
– / TELECOMMUNICATIONS MOVILNET C.A., subsidiary company
My responsibility is to launch and develop new products and strategies
for the wireless voice, M commerce, wireless data & wireless internet
The main goal of my position was that more than % of the total revenues
per year came from wireless data, by launching services of Voice portals,
SMS, MCommerce and Wireless Internet, Our team did %
in a market of million customer and millions of dollars in gross
Increase SMS traffic, reaching a growth of % yearly, for the first
two years, Q we already reach more than %.
Benchmarking our strategies and indexes with cellular operators in
Europe & America.
– / TELECOMMUNICATIONS MOVILNET C.A., subsidiary company of Verizon
I had the responsibility to improve the financial processes of the company.
Developed and install the controlling and capital investment modules
of the SAP system to managed an average capital budget of $ millions
Implement the project in less than one year, up and running.
– / TELECOMMUNICATIONS MOVILNET C.A. subsidiary company of Verizon
Built, compare and analyzed financial, marketing an operational index
Investigated and compare all the main indexes of the cellular carriers
in America and the Caribbean.
For internal purposes discussed all the indexes to control and improve
the operation of the company
Managed the obligations and administrative responsibilities between
the International Financial Corporation World Bank private sector
and the company.
– / TELECOMMUNICATIONS MOVILNET C.A., Planing and Project Development
/ / CANTV
C.A., Planning Specialist, Corporate Planning Direction.
/ / CANTV
BROADBAND, Teases, Marketing Vicepresidency.
/ TELECOMMUNICATIONS MOVILNET C.A.,
Treasury Annalist, Finances Direction.
Marketing Communications, Kraft Foods, Caracas, Venezuela
Value Consumer, Kraft Foods , Miami, EEUU
incomes consumers, IESA, Caracas, Venezuela
/ Portuguese Course, Brazil Cultural Center, Caracas Venezuela.
Congress , IBC Telecom. London – United Kingdom.
// Upgrade of the Oxford Program, Strategic Cellular and
Wireless Internet Seminar, HERSCHEL SHOSTECK ASSOCIATES.
Wireless I.T. & Internet, Seminar, CTIA.
// Oxford Program, Strategic Cellular and Wireless Internet
Seminar, HERSCHEL SHOSTECK ASSOCIATES.
Overhead Controlling, SAP Andina y del Caribe.
Investment Management, SAP Andina y del Caribe.
// AC, Revenues and Expenses Controlling, SAP Andina y del
Introduction accounting and expenses control, SAP Andina y del Caribe.
General View of the System SAP R/ , SAP Andina y del Caribe.
// Inflation Adjusted Financial Statements, ADRIANZA, CASTELLO
Supervisor, MADI CONSULTING.
on Inflation, TECNHOR.
of TDMA vs. CDMA, Ericson Venezuela.
Marketing Seminar, Procter & Gamble Venezuela.
communications Fundamentals, CANTV.
/ / English
programs, NOVA UNIVERSITY, Fort Lauderdale FL.
/ Member of the Wireless Data Team, Verizon International
of the First Expo of Young Entrepreneurs, Metropolitan University.
/ / President
of the Young Entrepreneurs Association, Metropolitan University.
of the Enterprise Leadership Congress, Metropolitan University.
Beyond the Call of Duty Award, Kraft Foods
with Honors MSPM, University of Miami
CANTV Reward to the Excellence, team category.
CANTV Reward to the Excellence, individual category.
using Microcomputers and Software Packages Word Processors, Worksheets,
Projects and Graphics under Macintosh and PC.
Racquetball, Golf and Tennis.