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<pre>Array ( [var] => cut_url ) </pre> Resume for Elena M. for Manager / Supervisor / Team Leader / Advertising, Marketing & PR in Athens, Greece. Search More Resumes for Manager / Supervisor / Team Leader on Resumark.com #DC2CUNSEN
 

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Resume for Elena M. for Manager / Supervisor / Team Leader / Advertising, Marketing & PR in Athens, Greece




Occupation: Manager / Supervisor / Team Leader Industry: Advertising, Marketing & PR
Country: Greece City: Athens
State: Attiki ZIP: 16675



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|ELENA N.M. |
|Address: , Pyrgou str., Glyfada, Athens, Greece |
|Email: |
|Mobile: |
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|MARKETING/ MANAGEMENT PROFESSIONAL |
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|Marketing professional with sound knowledge and experience in Brand Strategy, Marketing Plan Development/ |
|Implementation, ATL/ BTL Activities, Budget, Research & Competition Analysis, New launches/upgrades. |
|Experience mainly gained within a leading multinational FMCG industry, handling some of the portfolio’s most |
|successful brands for years. Experience also in the Medical/ Health sector and in managing other products |
|BTL Strategy Mobile Telephony, Cosmetics, Food, Confectionery. |
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|Characterized by advanced interpersonal, communication & presentation skills, strong achievement orientation, |
|coaching abilities and team spirit. Consumercentric effectively cooperates at multicultural level & closely|
|interacts with Sales/ Trade. |
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|SPECIALTIES |
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|CORE STRENGTHS SKILLS |
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|Achievement orientation, commitment to the final result |
|Excellent communication, presentation & negotiation skills |
|Adjusting well under any circumstances, quick learner with the ability to draw inspiration from diverse |
|industries knowledge in order to assess new business opportunities and boost development |
|Strong Consumercentric approach |
|Team spirit, interpersonal understanding skills, competency in crossorganizational cooperation |
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|REPRESENTATIVE EXAMPLES HIGHLIGHING RELEVANT EXPERIENCE |
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|Added significant value in Assos brand when launching Assos Painters collection packs by initiating concept, |
|packaging development and the whole promotion campaign to all ATL/BTL channels outdoor, events, innovative |
|promotion material, event managegement, direct marketing, swith sellings etc. Effective brand rejauvenation |
|contributed in increasing penetration and market share growth and improved image parameters. Market share |
|growing in the target age group, % successful contacts, increased quality perception to over % of premium |
|competitive brands, gained in “authenticity” & “premiumness”. |
|Conceptualized the Philip Morris “City Blends” communication platform concept, print advertorials, night |
|events, promotional material etc. Created and launched innovative activities which raised spontaneous brand |
|awareness % from initial %, generated high recall and had a positive impact on brand image, as set by |
|brand objectives & strategy. |
|Created and implemented sound marketing plans identifying consumer needs, market insights, strategy and |
|actions based on extensive market analysis, contributing positively to business results. Improvement of image|
|attributes, purchase intention, perceived quality and brand fit, increased market shares. |
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|CASES SHOWING HOW CAPABILITIES HAVE BEEN DEMONSTRATED Internal Philip Morris initiatives/promos |
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|Best case study at the “Philip Morris Marketing & Sales” workshop, Cyprus, |
|Teamwork spirit, ability to generate a “differentiated” proposal, performed effective, professional & original|
|business presentation skills which led to the st award among all Marketing & Sales employees. |
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|Best ranking at the “Old Navy Switch Selling project”, |
|Showed determination & achievement orientation, identified the consumer need, performed effective presentation|
|& selling skills, promoted “added value” & reached the highest number of Switch Sellings. |
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|Best ranking at the “Corporate agreements with Points Of Sale”, |
|Handled negotiations and overcame objections, acted fast within time constraints, effectively promoted the |
|benefits to involved partners resulting in generating the highest number of successful deals signed |
|contracts throughout sales & marketing teams. |
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|CAREER HISTORY |
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|/ … DERMAMED Medical/ Health sector |
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|Marketing Manager |
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|Medical/ surgical equipment, to address Dermatologists & Plastic Surgeons |
|Genetic tests, targeting the Doctors network & the consumers |
|Home care/ Cosmetic devices non medical, to address the consumers audience |
|Pharmaceuticals/ OTC & Cosmetic consumer products |
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| Responsible for the respective segmentation, planning & strategies in order to effectively promote the |
|company’s portfolio to the target audiences doctors’ network & the consumers’ audience |
| Marketing plan development and implementation for the portfolio of brands handled |
| Enhancement of customer satisfaction and identification of potential business opportunities in order to |
|reach the business results and marketing/sales targets |
| New product launch, brand image upgrade of existing brands |
| Corporate site generation content, creative direction etc & products sites upgrade |
| Newsletter email campaigns design direction, project management, postevaluation, affiliate marketing, |
|promotional animated banners etc |
| Media plan & press releases, generation of marketing material booklets, leaflets |
| Special projects: “Loyalty Program” initiation & set up, joint promotions with other partners banks, |
|companies, eshops etc |
| Communication with the agencies & external partners |

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