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<pre>Array ( [var] => cut_url ) </pre> Resume for Stasia M. for Manager / Supervisor / Team Leader / Advertising, Marketing & PR in Moscow, Russian Federation. Search More Resumes for Manager / Supervisor / Team Leader on #FW76F17XB

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Resume for Stasia M. for Manager / Supervisor / Team Leader / Advertising, Marketing & PR in Moscow, Russian Federation

Occupation: Manager / Supervisor / Team Leader Industry: Advertising, Marketing & PR
Country: Russian Federation City: Moscow
State: Moscow City ZIP: 119311

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Stasia M.
mobile: +
Summary of Qualifications:
Resultsoriented, highenergy professional with a successful record of brand launches on diverse markets.
Vast experience in market analysis, consumer research, strategic planning, financial analysis and
marketing communications.
Major strengths include: strong leadership, excellent communication and presentation skills, hight
competency, being a strong team player with attention to detail.
Career History:
Head of marketing department
VEKA Rus PVC profile manufacturer February – July .
Key responsibilities:
To audit current company’s marketing activities and to update and adjust it to the market situation.
To point out key company’s competitive advantages.
To work out the communication strategy to widely deliver the new positioning message.
To develop product differentiation and positioning.
To rework current advertising campaign according to the new positioning.
To increase effectiveness of new media use corporate website, industry’s and consumer portals
To create standards for copromotional activities and materials for the company’s partners.
To support the brand in new markets: Kazakhstan, Azerbaijan.
Free lance consultant and researcher
November – January ,
Consumer research and consulting for a major international beauty care company, market overview and
new business development for a construction company.
Marketing Manager, CIS
Elopak packaging manufacturer, October – November
The challenge was to build up marketing component of a productionoriented company from the scratch.
To identify relevant sources of market information, to analyze market data, consumer trends and key
insights and competitive environment,
To develop marketing strategy for the company in accordance with the global vision, yet adjusted for
the local market, to build up corporate image
To develop communication plan and PR activities, in traditional and online media
To perform portfolio segmentation and develop positioning for each product
To develop all sales and promo materials and actions, to set information flow inside and outside the
To support and stimulate product innovations inside the company locally and on the global scale
To develop new services to support and increase sales
To build a base of researches, cases and best practices from all regions to support company’s offer to
Reason to leave: lack of necessary resources or support for effective work of the department, no room for
any professional development.
Freelance consultant and researcher
February – october
Consumer researches for major international players of automotive, luxury alcohol and cosmetics
New brands launch consulting for Russian alcohol companies.
Brand Manager
Russian Standard Vodka, March – February
New brand launch:
• Executed profound analysis of the new potential market segment
• Target audience for the new brand identified basing on extended marketing research
• Developed a new product proposal for the low premium segment of the market;
• New product created, including packaging and the actual liquid,
• Brand essence, positioning, RTB, communication strategy worked out
• Launch plan developed, marketing plan was put together
• ATL and BTL activities planned, merchandising support and KA promotional program
• Budgeting and financial analysis performed and justified: P&L, pice positioning, COGS,
• Sales forecasted along with trade marketing plan channels, distribution, merchandising
standards, motivation.
New markets
• Successfully coordinated launch of the current vodka portfolio in the new West European
markets Germany, UK, France, etc: promo and events support, POSM, sales force
motivation programs.
Reason to leave: the key new launch project was put off.
New Business Development
Ark Thompson advertising agency, October – March
In charge of agency’s repositioning project, which was successfully performed
• Developed agency’s new concept, positioning and philosophy.
• Goals and prospects for agency development set.
• Organized agency participation in creative pitches, of which were won in months
• PR strategy established
• Partnership in new regions established i.e. Kazakhstan
Reason to leave: the project’s key tasks were completed. The business processes were set within the
Brand Manager
Sibur – Rusian Tyres, June – October
Successfully launched new brands in different product categories and price segments, both BB and
• Trade marks developed and officially registered in Russia and abroad;
• Developed brands’ positioning based on consumer research and market analysis;
• Product branding, product portfolio development and coordination with the parent company and
• Marketing research qualitative and quantitative of price expectations and image perception;
• Marketing communications: product campaigns in press, image campaign on TV and in press,
launch campaigns budgeting, media planning, creative
• Creative and media pitches;
• Organization of company’s participation in exhibitions and special events.
Left the company because of restructuring and an interesting offer of a new project.
Brand Manager
Bee Line AO VimpelCom, January – February
Created outstanding ATL activities for Bee Line brand:
• nationwide campaigns per year development and accomplishment for all media: TV, radio,
OOH, press;
• Strategic brand thinking;
• Repositioning of the brand;
• Development and implementation of a new corporate style;
• Ad agency supervision;
• Creative pitches held.
In – Account Manager at several advertising agencies: Mildberry, Pravda PR, Grey Moskva,
R&R Advertising
Clients: CocaCola, Molinos, Russian Tax Ministry, Bistroff, Nestle Foods, WimmBillDann. British
American Tobacco
PR & Promotions Manager at Le Meredien Moscow Country Club, June ’ March ’
Project Coordinator at SovietBritish Creative Association, April August
Personal Data:
DOB January ,
Education Degree in History and English, Moscow State University,
Currently undergoing a course of psychology at Higher School of
Psychology Psychological Institute of Russian Science Academy
Additional courses and seminars:
Master Branding. Brand Leadership. Feb.,
Effective Distribution. July,
Situational Leadership. July,
Effective Presentation. Sept.,
Languages English – fluent, Spanish poor

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