[var] => cut_url
<pre>Array ( [var] => cut_url ) </pre> Resume for Alexander K. for Manager / Supervisor / Team Leader / Advertising, Marketing & PR in Moscow, Russian Federation. Search More Resumes for Manager / Supervisor / Team Leader on #NR7XATVKK

Search Resumes

Post Jobs

Job Seekers:
Post Your Resume


Resume for Alexander K. for Manager / Supervisor / Team Leader / Advertising, Marketing & PR in Moscow, Russian Federation

Occupation: Manager / Supervisor / Team Leader Industry: Advertising, Marketing & PR
Country: Russian Federation City: Moscow
State: Moscow City ZIP: 140003

View Complete Resume   Download Resume [
    [name] => cut_url
Share Share

< Back to search results Preview: For the complete resume and contact info please download it.

    [var] => content
    [type] => preview
    [var] => cut_url


Tel. + , +  , email

Objective To obtain a position in Business Development / Sales&Marketing area within ambitious company operating in multicultural environment 

Competences: + years in Marketing and Business Management 

Product Marketing and Management: Commercializing Voice of Customer; Competitive Product Positioning; Product Lifecycle Management: New Product Launch, Relaunch, and PhaseOut; Price Management; Portfolio P&L improvements / Marketing Strategy Development and Implementation; Budgeting and Managing Marketing Activities / International Project Management  / Business Development / Team Management / Fostering CrossFunctional Cooperation  

Job experience  

. –  ROSNO Allianz Group  Director of Product Development and Analysis Dept

  • Developed and implemented regalement of product creation process. Awarded by CEO Allianz Eurasia for efficient participation in innovation process and for making product development process more efficient
  • Fostered cross department and cross functional work with key focus on Sales Block in order to optimize resources on product development issues
  • Evaluated partnership with rd parties as opportunity to expand business via noninsurance area MTS, MediaMarkt. Expedited and finalized product offer to MediaMarkt
  • Managed preparation of quantitative and qualitative marketing researches on the product assessment
  • CRM initiation: led projects on customer segmentation to increase cross&upsell; defined approaches to Customer Lifetime Value, led project on VIPservice concept
  • Organized, coordinated and controlled the Department’s activities: managed annual department’s budget, coached team on business approach, operational management
  • Assessed market capacity and potential demand for new products
  • Direct reports: , total:

    . – . Samsung Electronics            Head of Product Marketing Team 

  • Grew market share from % to % Jan’Jan’ mainly by performing cojoint marketing programs with federal retail and assisting Sales team with productrelated issues
  • Defined and managed advertising and promotional A&P budget, M USD
  • Led the preparation of marketing and, partly, sales strategy and took actions to accomplishing it
  • Drove journalists’ attention by making pressconferences with >% feedback rate
  • Launched the first notebook with embedded mWimax chipset Yota G internet in Russia
  • Established and supported transparent communication lines within Department and with HQ
  • Arranged highlevel partnership eg., Intel, AMD, Scartel/Yota to optimize marketing budget up to % and to secure innovativeness of product
  • Managed Russianwide roadshow in collaboration with Intel
  • Developed Reseller program to increase nd tiers’ interest in the category
  • Direct reports:

    . – . Philips Consumer Lifestyle                Customer Marketing Manager

    . – . Philips Consumer Electronics     Business Manager

    . – . Philips Consumer Electronics      Product Manager 

  • Responded for local category business >USDM: annual sales planning, P&L, product portfolio, pricing, distribution, A&P budget ~M USD
  • Increased market share value for Micro Systems from % to % and from % to % for portable DVD players within a year by using knowledge of customers’ biz.models and changing distribution structure. Droved DVD portable category to undisputable market share and sustained leadership for years
  • Grew market share of mp players from % to % within months of sales by making special trade&promo deals with key federal retailers MVideo, Eldorado, Evroset, alike
  • Convinced HQ to enhance product range with specific features/models. % of total turnover in and % of turnover in , % in fell under this kind of deals, coming on top of regular range
  • Increased profitability of assigned categories up to % by establishing direct deliveries FOB ‘China’ instead of FCA ‘Netherlands’. Ontop result: optimized cashflow
  • Decreasing lead time …  weeks down by successful launch and implementation DDU air shipment on DDU Moscow terms from Hong Kong
  • After months of low flat sales of a specific model made bypack promo, which resulted in x sales increase. Model became top product within all assigned categories, being best value and margin driver in &
  • Actively involved in adjusting Sales team’s structure to focus and drive the assigned category business
  • Indirectly managed Sales force to reach sales targets
  • Proposed and developed distribution structure
  • Supported distribution channels in special sellingin and sellingout promotions
  • Maintained distribution channels to secure effective distribution of assigned product categories, while managing risks in conflicts between trade channels
  • Developed market knowledge benchmarking, market share and trade channel analyses, product needs of the consumers etc. into local marketing plans and brought knowledge upstream

    . – .  Agfa Russia  Marketing Executive Consumer Imaging Dept

    . – .  Agfa Russia  Marketing Specialist Consumer Imaging Dept 

  • Increased sales of films by … times depending on city by elaborating and implementing Russiawide consumer promotion with key regional retailers
  • Responded for developing and implementing A&P budget K USD, controlled expenses within it
  • Administered distributors’ sales and marketing activity
  • Developed local creative material in close cooperation with agencies and local partners eg. TV and radio commercials, print/outdoor layouts
  • Managed company’s participation in international fairs in Moscow

    . .  Energizer Russia  CIS Customer Service

    . .  Energizer Russia  Regional Customer Service

    . .  Energizer Russia  Specialist on Retail 

    Command of languages  Native Russian, fluent English 


  • Postgraduate study at the State University of Management
  •      Degree obtained – PhD in Economics Candidate of Science

  • The State Academy of Management. Specialty Management

    Driving license category B 

    Date of birth  September,

    Not Enough Credits
    Sorry, but you don't have enough credits to download this resume.

    Purchase more credits
    Not Available
    Sorry but this resume is not available for download. Please choose another!

    Confirm Download

    Would you like to download  for 1 credit?

    You have  credits left.

    Yes No 

    Don't ask me again
    Confirm View Complete Resume

    Would you like to view  for 1 credit?

    You have  credits left.

    Yes No 

    Don't ask me again