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<pre>Array ( [var] => cut_url ) </pre> Resume for Alexander K. for Manager / Supervisor / Team Leader / Advertising, Marketing & PR in Moscow, Russian Federation. Search More Resumes for Manager / Supervisor / Team Leader on Resumark.com #NR7XATVKK
 

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Resume for Alexander K. for Manager / Supervisor / Team Leader / Advertising, Marketing & PR in Moscow, Russian Federation




Occupation: Manager / Supervisor / Team Leader Industry: Advertising, Marketing & PR
Country: Russian Federation City: Moscow
State: Moscow City ZIP: 140003



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ALEXANDER K.

Tel. + , +  , email

Objective To obtain a position in Business Development / Sales&Marketing area within ambitious company operating in multicultural environment 

Competences: + years in Marketing and Business Management 

Product Marketing and Management: Commercializing Voice of Customer; Competitive Product Positioning; Product Lifecycle Management: New Product Launch, Relaunch, and PhaseOut; Price Management; Portfolio P&L improvements / Marketing Strategy Development and Implementation; Budgeting and Managing Marketing Activities / International Project Management  / Business Development / Team Management / Fostering CrossFunctional Cooperation  
 

Job experience  

. –  ROSNO Allianz Group  Director of Product Development and Analysis Dept

  • Developed and implemented regalement of product creation process. Awarded by CEO Allianz Eurasia for efficient participation in innovation process and for making product development process more efficient
  • Fostered cross department and cross functional work with key focus on Sales Block in order to optimize resources on product development issues
  • Evaluated partnership with rd parties as opportunity to expand business via noninsurance area MTS, MediaMarkt. Expedited and finalized product offer to MediaMarkt
  • Managed preparation of quantitative and qualitative marketing researches on the product assessment
  • CRM initiation: led projects on customer segmentation to increase cross&upsell; defined approaches to Customer Lifetime Value, led project on VIPservice concept
  • Organized, coordinated and controlled the Department’s activities: managed annual department’s budget, coached team on business approach, operational management
  • Assessed market capacity and potential demand for new products
  • Direct reports: , total:
  •  

    . – . Samsung Electronics            Head of Product Marketing Team 

  • Grew market share from % to % Jan’Jan’ mainly by performing cojoint marketing programs with federal retail and assisting Sales team with productrelated issues
  • Defined and managed advertising and promotional A&P budget, M USD
  • Led the preparation of marketing and, partly, sales strategy and took actions to accomplishing it
  • Drove journalists’ attention by making pressconferences with >% feedback rate
  • Launched the first notebook with embedded mWimax chipset Yota G internet in Russia
  • Established and supported transparent communication lines within Department and with HQ
  • Arranged highlevel partnership eg., Intel, AMD, Scartel/Yota to optimize marketing budget up to % and to secure innovativeness of product
  • Managed Russianwide roadshow in collaboration with Intel
  • Developed Reseller program to increase nd tiers’ interest in the category
  • Direct reports:
  •  
     

    . – . Philips Consumer Lifestyle                Customer Marketing Manager

    . – . Philips Consumer Electronics     Business Manager

    . – . Philips Consumer Electronics      Product Manager 

  • Responded for local category business >USDM: annual sales planning, P&L, product portfolio, pricing, distribution, A&P budget ~M USD
  •  
  • Increased market share value for Micro Systems from % to % and from % to % for portable DVD players within a year by using knowledge of customers’ biz.models and changing distribution structure. Droved DVD portable category to undisputable market share and sustained leadership for years
  • Grew market share of mp players from % to % within months of sales by making special trade&promo deals with key federal retailers MVideo, Eldorado, Evroset, alike
  • Convinced HQ to enhance product range with specific features/models. % of total turnover in and % of turnover in , % in fell under this kind of deals, coming on top of regular range
  • Increased profitability of assigned categories up to % by establishing direct deliveries FOB ‘China’ instead of FCA ‘Netherlands’. Ontop result: optimized cashflow
  • Decreasing lead time …  weeks down by successful launch and implementation DDU air shipment on DDU Moscow terms from Hong Kong
  •  
  • After months of low flat sales of a specific model made bypack promo, which resulted in x sales increase. Model became top product within all assigned categories, being best value and margin driver in &
  • Actively involved in adjusting Sales team’s structure to focus and drive the assigned category business
  • Indirectly managed Sales force to reach sales targets
  •  
  • Proposed and developed distribution structure
  • Supported distribution channels in special sellingin and sellingout promotions
  • Maintained distribution channels to secure effective distribution of assigned product categories, while managing risks in conflicts between trade channels
  • Developed market knowledge benchmarking, market share and trade channel analyses, product needs of the consumers etc. into local marketing plans and brought knowledge upstream
  •  

    . – .  Agfa Russia  Marketing Executive Consumer Imaging Dept

    . – .  Agfa Russia  Marketing Specialist Consumer Imaging Dept 

  • Increased sales of films by … times depending on city by elaborating and implementing Russiawide consumer promotion with key regional retailers
  • Responded for developing and implementing A&P budget K USD, controlled expenses within it
  • Administered distributors’ sales and marketing activity
  • Developed local creative material in close cooperation with agencies and local partners eg. TV and radio commercials, print/outdoor layouts
  • Managed company’s participation in international fairs in Moscow
  •  

    . .  Energizer Russia  CIS Customer Service

    . .  Energizer Russia  Regional Customer Service

    . .  Energizer Russia  Specialist on Retail 

    Command of languages  Native Russian, fluent English 

    Education

  • Postgraduate study at the State University of Management
  •      Degree obtained – PhD in Economics Candidate of Science

  • The State Academy of Management. Specialty Management
  •  

    Driving license category B 

    Date of birth  September,


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