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<pre>Array ( [var] => cut_url ) </pre> Resume for mechele S. for Manager / Supervisor / Team Leader / Advertising, Marketing & PR in Morganville, New Mexico. Search More Resumes for Manager / Supervisor / Team Leader on #REDM9R4C1

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Resume for mechele S. for Manager / Supervisor / Team Leader / Advertising, Marketing & PR in Morganville, New Mexico

Occupation: Manager / Supervisor / Team Leader Industry: Advertising, Marketing & PR
Country: United States City: Morganville
State: New Mexico ZIP: 07751

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Collier Lane
Morganville, NJ
Overview: Dynamic marketing professional with a „hightech‟ bent. Over years of traditional and
digital experience spanning a range of industries, including: telecommunications, internet, technology,
insurance and publishing. Proven leader and aggressive problem solver who thinks strategically,
executes tactically, balances risk and reacts quickly to shifting environments.
Areas of expertise:
Entrepreneurial endeavors
Morganville, NJ
Founder roles
– Present
Founder and Marketing Director,, and
Founded webbased companies, recruited and led core teams, advisors, contributors and partners
Responsible for getting accepted into prestigious business incubator DreamIT Ventures,
beating out other internet startups
Developed business strategy, competitive positioning and product roadmap for automated Email, promotions,
segmentation and sales intelligence tool for small and mediumsized eCommerce merchants
Established relationships with venture capitalists, angel investors and Philadelphiabased entrepreneur
Developed and implemented all affiliate sales training, tools and incentive programs
Drove vision, strategy and development of business plan, P&L, sales and marketing programs
Created partnerships with market pundits and influencers – bloggers, publishers,
party application partners
Recruited + contributors on shoestring budget, building compelling content library with high SEO value
Conducted extensive market research to define gotomarket strategy, pricing and multichannel plan
Defined and founded, a widgetbased ad network enabling developers to monetize their
applications on multiple platforms– Google Gadgets, WidgetBox, Facebook, OpenSocial
Launched series of niche and vertical digital marketing plans to attract open source developers
Cofounded and beta launched irreverent, green social site for yearold segment
Defined architecture, features, GUI and authored site copy
CoFounder & Chief Marketing Officer,
Planned and developed all digital marketing, promotional and viral marketing activity for Indiabased social site –
SEO, SEM, PPC, PPA, CPM, Email, Viral
Key partner and contributor to overall business launch and growth strategy
Used crowdsourcing to build anticipation, excitement, and virtual team of evangelists
Developed strategic alliance proposal to promote site and build brand equity
Hired and managed designers, developers and other contributors
Defined new categories and „redundant hierarchy‟ structure to expand potential contributor and audience base
Strategy and business planning
Digital media SEM, SEO, PPC, Viral
Email segmentation & campaign creation
Integrated marketing communications
BB, BC, eCommerce
New business development
Advertising, branding, DR
Strategic alliances & partnerships
Product Management
Operations development & management
CRM & loyalty programs
Channel marketing
Merchandising & positioning
Copywriting & communications
Murray Hill, NJ
Sr. Marketing Manager, AlcatelLucent Corporate Marketing Communications
Created and managed all marketing communications and sales tool development for regional and global
worldwide channel partners and strategic alliance business, including Sun, EMC and HP
Managed team that built outbound marketing, messaging, cobranding Email and demand creation programs for
channel partners to drive global awareness and consideration rates
Developed full spectrum of sales tools and salesware to support consultative „solution selling‟ programs, as well

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